SpongeBob SquarePants - Nickelodeon
SpongeBob SquarePants - Nickelodeon
SpongeBob SquarePants - Nickelodeon
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WHAT’S NEW?<br />
1) New content and style guides<br />
• New specials and episodes coming throughout 2013<br />
• New themed stunts<br />
• Targeted style guides for each demographic<br />
2) 2013 Utilising the fan base<br />
• Embracing fans through social media, PR, apps and games<br />
• Expanding <strong>SpongeBob</strong> presence online through gaming<br />
• Delivered more ratings than any other show on kids<br />
channels over the past 10 years!<br />
3) The lead up to the film<br />
• Eventising TV with <strong>SpongeBob</strong><br />
• Introducing the full world of <strong>SpongeBob</strong> and the<br />
multitude of characters<br />
• <strong>SpongeBob</strong> App ‘<strong>SpongeBob</strong> Moves in’ launching 2013<br />
4) Making leaps at retail<br />
• In store events & character tours<br />
• Growing at retail
MULTIPLE DEMO APPEAL
STYLEGUIDES FOR EVERY<br />
DEMO<br />
Miami Nice<br />
Nautical Nonsense<br />
Creative/Names are not final<br />
Epic Sponge<br />
Beachy Keen<br />
Krusty Pants
Something for Everyone in 2013<br />
Apparel and Food brands launching 2013/14<br />
Apparel<br />
Food<br />
Toy<br />
Home
SPONGETASTIC STATS<br />
Consumer Products Source:<br />
• £64MM at retail in the UK in<br />
2012<br />
• 10% growth YoY in 2012<br />
• 100’s of new and refreshed<br />
lines in 2013<br />
Online<br />
• <strong>SpongeBob</strong> is the #1 visited<br />
area on nickco.uk<br />
• 40M+ fans on Facebook<br />
• Patrick has over 17m fans<br />
• Gary nearly 1m fans<br />
BARB, all homes, kids channels, K4-15, whole day, 2002-2011, M-Su<br />
•<strong>SpongeBob</strong> <strong>SquarePants</strong> was the #1<br />
animation show on <strong>Nickelodeon</strong> in 2012<br />
among kids.<br />
TV<br />
BOYS<br />
1.<strong>SpongeBob</strong> 11.5%<br />
2.Phineas & Ferb 10.3%<br />
3.Horrid Henry 3.7%<br />
4.The hive 3.6%<br />
5.Gumball 3.0%<br />
GIRLS<br />
1.<strong>SpongeBob</strong> 12.7%<br />
2.Phineas & Ferb 8.6%<br />
3.The hive 6.5%<br />
4.Horrid Henry 4.5%<br />
5.Curious George 3.5%<br />
• <strong>SpongeBob</strong> is #1 for Boys and Girls on TVR<br />
share vs competitor brands*<br />
• <strong>SpongeBob</strong> is also growing an audience on Viva<br />
with over 100k viewers tuning into new episodes<br />
Source: BARB, C&S Homes, All kids channels – Animation<br />
programmes only, Jan-Oct 2012, Mon-Su all hours
NEW ON-AIR SPECIALS<br />
EVERY QUARTER IN 2013<br />
ABOVE THE LINE MARKETING CAMPAIGNS TO SUPPORT STUNTS AND NEW EPISODES<br />
<strong>SpongeBob</strong> on<br />
tour special &<br />
new eps<br />
Q1 Q2 Q3 Q4 2014<br />
<strong>SpongeBob</strong><br />
App launch<br />
*All plans subject to change/title TBC<br />
Spongey Games<br />
special & all new<br />
eps<br />
360<br />
channel<br />
campaign<br />
kick off<br />
It Came<br />
From Goo<br />
Lagoon<br />
Tentpole<br />
(July)<br />
It’s a <strong>SpongeBob</strong><br />
Christmas<br />
anniversary<br />
<strong>SpongeBob</strong>’s<br />
Scariest<br />
Night<br />
Tentpole<br />
(Oct)<br />
200 th Episode<br />
build up<br />
<strong>SpongeBob</strong><br />
Theatrical<br />
Release &<br />
200 th ep<br />
coming<br />
soon
CALLING ALL SUPERFANS<br />
ON-AIR AND ON THE GROUND IN<br />
2013<br />
• Spreading happiness across<br />
every digital platform<br />
•<strong>SpongeBob</strong> App launching Q1 2013<br />
with retail opportunities throughout<br />
• Fan convention in the US<br />
• Promotion across all <strong>Nickelodeon</strong><br />
channels, digital platforms, social<br />
media/showcasing range of characters<br />
• Celebrating <strong>SpongeBob</strong> throughout<br />
the year with on the ground<br />
partnerships
Seasonal Opportunity<br />
All Information is subject to change
On-Air:<br />
30 min special<br />
Premiered:<br />
Dec’12-Annual<br />
event<br />
returning<br />
in 2013<br />
The premiere of It’s a <strong>SpongeBob</strong> Christmas was<br />
the #1 kids’ show of the day against all competitors.<br />
Source: BARB, C&S homes, K4-15, Inds 4+, Nick total, 2 Dec 12, 8am, Su<br />
Key Categories:<br />
• Seasonal: Ornaments,<br />
stockings, greeting<br />
cards, snow globes,<br />
stocking stuffers,<br />
wrapping paper, activity<br />
sets, advent calendar<br />
• Soft Lines/Home:<br />
T-shirts, throws<br />
• Media Content:<br />
DVD/Publishing<br />
*BEST<br />
SELLING<br />
SPONGEBOB<br />
DVD SINCE<br />
2010!
Retail merchandise<br />
guide available contact<br />
your category manager<br />
for details.<br />
RETAIL ASSETS
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