download a PDF version - Kidscreen
download a PDF version - Kidscreen download a PDF version - Kidscreen
Crazy short films and music videos wrapped into 1/2 hours of comedy and inspired weirdness. 44 www.gurustudio.com February/March 2011 Teen+ series 26 x 22 minutes Delivery 2011 Contact: Mary Bredin Mary.Bredin@gurustudio.com Lay of the Land—UK Terrestrial is tops in the UK It’s the most competitive kids TV market in the world. Ironically, Britain’s children are watching more adult-targeted content with their parents than you might think. Terrestrial channels BBC1 and ITV1 dominated the UK broadcast scene as the channels most watched by the territory’s more than 8.5 million kids ages four to 15, according to viewing shares for December 2010 released by EurodataTV Worldwide. Of the 16 dedicated children’s channels that make up 28.8% of broadcast genres in the UK, only two Market shares (December 2010) Others 60.7% CBBC 7.9% CBeebies 6.9% CiTV 3.2% Disney Channel 2.2% Nick Jr. 1.1% Nicktoons 1% Children 4-15 BBC1 14.7% BBC2 3.4% Nickelodeon 1% Boomerang 1% Playhouse Disney 0.8% Cartoonito 0.7% Cartoon Network 0.7% Disney Cinemagic 0.6% Disney XD 0.5% Tiny Pop 0.5% Cartoon Network Too 0.4% Pop 0.3% ITV1 12.5% CHA4 5% Five 3.7% EurodataTV Worldwide is a French company specializing in TV audience ratings research and market intelligence that offers TV data as well as expertise and insight into the performance of TV shows in more than 90 countries. Ratings information is provided directly by research institutes in each country, which, like Eurodata’s parent company, Médiamétrie, measure daily television audience ratings. For more information, contact deputy sales director Joanna Szybist (jszybist@eurodatatv.com, 33-1-47-58-9434).
CBBC’s The Sarah Jane Adventures is one children’s series that really resonates with UK kids channels rival the shares of the terrestrial channels, and both CBBC and CBeebies (coming in at 7.9% and 6.9% respectively) are the digital off shoots of the Beeb. The rest, which include Disney, Nickelodeon and Cartoon Network, all scored less than Five’s 3.7% marketshare in kid viewers. Johanna Karsenty, media consultant at Eurodata, says a couple of factors explain the dominance of the UK’s terrestrial channels, which include all genres of programming, over their kid-specifi c digital counterparts. For one, kids gravitate to the multi-genre shows their parents and older siblings are watching—think live sporting events, movies and adult reality series that happen to be on the terrestrial channels. Secondly, topperforming digital channels CBBC and CBeebies go off the air at 7 p.m., giving kids further reason to join their parents on the couch in the evening hours. On BBC1, the territory’s top-watched multi-genre shows among kids and tweens were Eastenders and feature fi lm presentations of Prince Caspian and Shrek the Third. And on ITV1, the best-performing shows among kids and tweens, all genres combined, were The X Factor, I’m a Celebrity-Get Me Out of Here! and Coronation Street. As far as watching kids fare, BBC1’s best-performing children’s shows in this time period were Shrek the Halls, The Gruff alo, The Wrong Trousers and A Close Shave. On Five, preschool series Peppa Pig and Fifi and the Flowertots reigned supreme, while The Simpsons dominated on Channel 4. On CBeebies, December’s top programs were seasonal special CBeebies Pantomime: Oh Yes It Is! and animated game show Gigglebiz. While on CBBC, Horrible Histories, The Sarah Jane Adventures, Hole in the Wall and Total Wipeout earned the top honors with its kid viewers. Karsenty also explains that movie events, which families sit down to watch together during the holiday season, gave general terrestrial channels a slight spike in popularity in December. BBC1’s 14.7% December marketshare among kids four to 15 was up from 12% in January 2010. The same was true for ITV, which scored 12.5% in December, compared to 11.3% in January 2010. –Kate Calder FORMATS AVAILABLE MOVE IT! SHAKE IT! POP IT! Kids Dance Series 52 x 5 minutes Available Now Contact: Mary Bredin Mary.Bredin@gurustudio.com February/March 2011 www.gurustudio.com 45
- Page 1: The lowdown on the UK kids TV marke
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CBBC’s The Sarah Jane Adventures<br />
is one children’s series that really<br />
resonates with UK kids<br />
channels rival the shares of the terrestrial channels, and both<br />
CBBC and CBeebies (coming in at 7.9% and 6.9% respectively)<br />
are the digital off shoots of the Beeb. The rest, which<br />
include Disney, Nickelodeon and Cartoon Network, all scored<br />
less than Five’s 3.7% marketshare in kid viewers.<br />
Johanna Karsenty, media consultant at Eurodata, says a<br />
couple of factors explain the dominance of the UK’s terrestrial<br />
channels, which include all genres of programming, over their<br />
kid-specifi c digital counterparts. For one, kids gravitate to the<br />
multi-genre shows their parents and older siblings are watching—think<br />
live sporting events, movies and adult reality series<br />
that happen to be on the terrestrial channels. Secondly, topperforming<br />
digital channels CBBC and CBeebies go off the air<br />
at 7 p.m., giving kids further reason to join their parents on the<br />
couch in the evening hours.<br />
On BBC1, the territory’s top-watched multi-genre shows<br />
among kids and tweens were Eastenders and feature fi lm presentations<br />
of Prince Caspian and Shrek the Third. And on ITV1,<br />
the best-performing shows among kids and tweens, all genres<br />
combined, were The X Factor, I’m a Celebrity-Get Me Out<br />
of Here! and Coronation Street. As far as watching kids fare,<br />
BBC1’s best-performing children’s shows in this time period<br />
were Shrek the Halls, The Gruff alo, The Wrong Trousers and A<br />
Close Shave. On Five, preschool series Peppa Pig and Fifi and the<br />
Flowertots reigned supreme, while The Simpsons dominated<br />
on Channel 4.<br />
On CBeebies, December’s top programs were seasonal special<br />
CBeebies Pantomime: Oh Yes It Is! and animated game show<br />
Gigglebiz. While on CBBC, Horrible Histories, The Sarah Jane<br />
Adventures, Hole in the Wall and Total Wipeout earned the top<br />
honors with its kid viewers.<br />
Karsenty also explains that movie events, which families<br />
sit down to watch together during the holiday season, gave<br />
general terrestrial channels a slight spike in popularity in December.<br />
BBC1’s 14.7% December marketshare among kids<br />
four to 15 was up from 12% in January 2010. The same was<br />
true for ITV, which scored 12.5% in December, compared to<br />
11.3% in January 2010. –Kate Calder<br />
FORMATS<br />
AVAILABLE<br />
MOVE<br />
IT!<br />
SHAKE<br />
IT!<br />
POP IT!<br />
Kids Dance Series<br />
52 x 5 minutes<br />
Available Now<br />
Contact:<br />
Mary Bredin<br />
Mary.Bredin@gurustudio.com<br />
February/March 2011<br />
www.gurustudio.com<br />
45
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