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Lay of the Land—France
Four to 10s in France favor free-to-air
French kids get their fi ll of Gulli and France 3, as well as primetime fare on TF1
Beyblade Metal
Masters is tops
with four to 10s
on Gulli
Market share Children 4 to 10
Free-to-air Channels
(Covering 58 million people, March 2012)
TF1 21.3%
Gulli 12.2%
M6 10.1%
24 May/June 2012
French kids ages four to 10 get most of their age-appropriate
content from free-to-air children’s channel
Gulli and France 3’s kids block. This group, however,
has a big appetite for co-viewing. In fact, the channel
that gets the most kid eyeballs across genres is TF1,
leading the pack with a 21.3% market share.
Although the channel has a popular children’s block in
Tfou, Eurodata TV research manager Johanna Karsenty says
the channel’s main draw for this demo is its generalist evening
schedule, which families are watching together. Among
the top fi ve broadcasts for children in March were animated
fi lms Madagascar and Shrek, Survivor and the Rugby World
Cup. And kids are also sitting down to watch decidedly adult
dramas like Grey’s Anatomy and House with their parents, as
well as game shows The Price is Right and Wheel of Fortune.
Trailing TF1 in overall market share by at least 9% is Gulli,
the only free-to-air dedicated children’s channel in France,
whose programming dominated the top-15 regular shows
France 3 6%
France 2 4.7%
W9 3.9%
France 5 2.8%
Canal+ 1.5%
among children four to 10 from July to December 2011. The
channel skews slightly towards boys, which make up 59.3%
of its kid audience. Gulli’s top-performing show from July to
December was Beyblade Metal Masters, which drew 296,600
viewers ages four to 10, giving it a 34.3% market share.
Rounding out the top-three shows were Power Rangers Samurai
and Dexter’s Laboratory.
Trailing Gulli with a 10.1% market share is M6, which
has two kids blocks, M6 Kid and Disney Kids Club. Cars,
Handy Manny, Star Wars: The Clone Wars and Barbapapa are
the broadcaster’s best-performing kids shows, though none
of these rank in the top-15 kids shows across channels. Coviewing
is what really adds to the channel’s market share for
this age group. In February, the best-performing shows overall
for four to 10s were family sitcom Scenes de Menages, the
news (Le 1945) and US drama NCIS.
France Télévisions owns a minority share in Gulli, but
the pubcaster divides its kids programming between France
3, France 4 and France 5. Of those, France 3’s programming
hits the sweet spot with this age group, which include
four series among the top-15 kids programs in France from
July to December—Looney Tunes (245,000 viewers ages
four to 10), The Little Prince (221,900), Tom and Jerry and
Batman. France 2, which doesn’t air dedicated kids shows,
still attracts the four to 10s with family fare. France 5 focuses
on preschool programming, while France 4 skews a
bit older—both channels rank lower in market share for this
particular demo.
Of the other channels, W9 owes it high marketshare
with this kid demo to that worldwide sure thing, The
Simpsons. NRJ12’s Disney Break block, meanwhile, garners
good results with shows like Hannah Montana and
The Wizards of Waverly Place, and NT1 off ers up anime
series such as Naruto and Yu-Gi-Oh! –Kate Calder
Multichannel Children 4 to 10
(Covering 36 million people, August 2011 to February 2012)
Disney Channel 4.1%
Piwi + 2.7%
Boomerang 2.4%
Disney Junior 2.3%
Canal+ Family 1.7%
Télétoon + 1.4%
Cartoon Network 1.3% Nickelodeon 0.9%
TiJi 1.3%
Disney XD 1.1%
Canal J 1%
Nickelodeon Junior 0.8%
Eurodata TV Worldwide is a French company specializing in TV audience ratings research and
market intelligence that offers TV data as well as expertise and insight into the performance of
TV shows in more than 90 countries. Ratings information is provided directly by research institutes in each
country, which, like Eurodata’s parent company Médiamétrie, measure daily television audience ratings. For
more information, contact sales manager Jacques Balducci (jbalducci@eurodatatv.com, 33-1-4758-9434).