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<strong>PRÍNCIPE</strong> <strong>PÍO</strong><br />
<strong>MADRID</strong> - <strong>SPAIN</strong>
MANAGEMENT SUMMARY<br />
CITY PROFILE<br />
LOCATION CONTEXT<br />
SITE CONTEXT<br />
CATCHMENT AREA<br />
MARKET SITUATION<br />
PROGRAM AND CONCEPT<br />
TENANTS<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 2
MANAGEMENT SUMMARY<br />
PRINCIPE PIO – STYLISH SHOPPING AT THE HEART OF<br />
THE SPANISH CAPITAL<br />
•Príncipe Pío is a popular and stylish shopping and<br />
entertainment complex strategically located on the<br />
northern edge of the Spanish capital, on the site of an<br />
important transportation hub.<br />
•Innovation and elegance are key elements of the<br />
special atmosphere shaped by water, light, colour<br />
and sounds, creating an enticing environment for the<br />
enjoyment of 12 million visitors each year.<br />
•Year of construction/renovation: October 2004;<br />
GLA: 28,700 m 2 .<br />
•Famous historic Madrid landmark station building,<br />
synonymous with style and quality.<br />
•Catchment area: up to 6 million inhabitants of Greater<br />
Madrid.<br />
•Madrid has the highest GDP per capita in Spain the<br />
third highest of any European city.<br />
•Well connected by public transport: train, metro and<br />
bus.<br />
•Main tenants: Cinesa, Opencor, H&M, Mango,<br />
Benetton, Inditex Group, Vips, Oktoberfest, Starbucks,<br />
La Tagliatella, Fuego Pizza & Music, Burger King.<br />
•Only Madrid shopping center with Sundays and public<br />
holiday trading permit.<br />
•Open 365 days a year.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 3
CITY/AREA PROFILE<br />
LOCATION:<br />
Shopping, sightseeing and communing with nature – by<br />
bike<br />
•Príncipe Pío is located at the heart of the city of Madrid<br />
and Madrid is at the centre of the Iberian Peninsula.<br />
•Madrid traces its origins back to 1083 as the site of<br />
the fortified settlement of Magrīţ conquered by<br />
Alphonse VI of Castile and Leon. In 1561 the town<br />
became the seat of the court of Philip II, the first<br />
permanent capital of the Spanish monarchy, and its<br />
capital and seat of government ever since.<br />
•Príncipe Pío is housed in the old 20th Century Madrid<br />
North train station and close to the city’s universities<br />
and colleges.<br />
•Príncipe Pío is on the old banks of the Manzanares<br />
River at the gateway to Madrid’s new green parklands<br />
development, Madrid River, an area of parks and<br />
woodlands covering 1.2 million square metres.<br />
•Cycle, shop and commune with nature! Visitors to<br />
Príncipe Pío can rent a bicycle to tour the Madrid<br />
River development and its 30 km of cycling trails<br />
snaking through the city.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 4
LOCATION CONTEXT<br />
AT THE TOURIST HEART OF <strong>MADRID</strong><br />
•Príncipe Pío is located at the tourist heart of the<br />
Spanish capital in the triangle stretching from the old<br />
part of the Calle Mayor and Puerta del Sol to the Gran<br />
Vía, an area rich in historic landmarks that include the<br />
Almudena Cathedral and the Royal Palace.<br />
•Príncipe Pío is close to Hotel Flórida Norte, a hotel<br />
popular with more affluent tourists seeking historic<br />
tradition, many of whom visit the centre.<br />
•Madrid is a popular all-year-round tourist destination<br />
and an important city for trade fairs and congresses.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 5
SITE CONTEXT<br />
•Príncipe Pío is housed in the old 20th Century Madrid<br />
North train station and close to the city’s universities<br />
and colleges.<br />
•The building’s elegant architecture, its lofty ceilings<br />
and series of arcades, epitomises fin-de-siècle,<br />
Parisian neo-classical railway station design.<br />
•The centre is well connected to the local and national<br />
train, metro and bus networks.<br />
•A major transportation hub used by rail, bus and<br />
metro passengers to access to the city.<br />
•Area of influence contains many important tourist<br />
spots such as the Royal Palace, the Plaza de España<br />
and the historic centre of Madrid, from where you can<br />
get to Príncipe Pío in under 5 minutes.<br />
•Direct access to major city and national thoroughfares,<br />
such as the M-30, and the motorways to Andalucia,<br />
Extremadura and La Coruña motorways.<br />
•Parking spaces: 850 in an area with limited parking.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 6
CATCHMENT AREA<br />
•Madrid is the capital of Spain and the Community of<br />
Madrid, a self-governing regional entity. It is the<br />
largest and most populous city in the country, with 3.2<br />
million inhabitants in the city itself and 6 million in<br />
the greater metropolitan area.<br />
•In terms of population, Madrid is third largest city in<br />
the European Union, behind London and Berlin, and<br />
the third largest metropolitan area after London and<br />
Paris.<br />
ECONOMY<br />
•Madrid has the highest GDP per capita in Spain the<br />
third highest of any European city.<br />
•Madrid’s economy accounts for 10% of the national<br />
income.<br />
•The most important sector is services, representing<br />
85% of the city’s economy.<br />
•Madrid is itself the largest business in Spain:<br />
– 72% of the 2000 largest companies in Spain are<br />
headquartered in Madrid.<br />
– 50% of the income of the 5,000 leading Spanish<br />
companies is generated by companies with<br />
headquarters in Madrid.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 7
PROGRAM AND CONCEPT<br />
FUNDAMENTALS<br />
Príncipe Pío houses more than 110 shops of leading<br />
national and international brands, in fashion<br />
and accessories, home décor, cafés, restaurants,<br />
supermarkets and leisure activities. It represents one of<br />
the best choices in fashion and shopping 365 days<br />
WWW.CCPRINCIPEPIO.COM<br />
per year and entertainment and leisure activities allyear-round.<br />
Given its central location and its landmark<br />
status, it attracts a high level of media interest. It offers<br />
a wide range of leisure activities: cinemas and excellent<br />
restaurants, and a good mix of tenants.<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 8
TENANTS<br />
FASHION: H&M, MANGO,<br />
BENETTON, INDITEX GROUP<br />
(ZARA, BERSHKA, MASSIMO<br />
DUTTI, PULL& BEAR,<br />
STRADIVARIUS, ZARA HOME,<br />
OYSHO), SALSA JEANS,<br />
SPRINGFIELD, CALZEDONIA,<br />
INTIMISSIMI, TRUCCO,<br />
TINTORETTO, WOMEN’SECRET<br />
RESTAURANTS & FAST FOOD:<br />
GINO´S, VIPS, OKTOBERFEST,<br />
STARBUCKS, LA TAGLIATELLA,<br />
FUEGO PIZZA & MUSIC,<br />
MCDONALDS, BURGER KING, 100<br />
MONTADITOS, COLONIAL NORTE,<br />
FOSTER’S HOLLYWOOD, FURAMA,<br />
RODILLA, PANS & CO, HÄAGEN<br />
DAZS<br />
OTHER: CINESA, OPENCOR<br />
FOOTFALL<br />
12,000,000<br />
TENANT DISTRIBUTION<br />
IN M 2<br />
Restaurant<br />
Clothing & Acces<br />
Health & Beauty<br />
Other<br />
<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 9
CORIO N.V.<br />
Hoog Catharijne, Van Duvenborch Building<br />
Stationsplein 97, 3511 ED Utrecht<br />
P.O. Box 8243, 3503 RE Utrecht, The Netherlands<br />
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Tour Exaltis, 61, rue Henri Régnault<br />
92075 Paris La Défense cedex, France<br />
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CORIO ESPAÑA<br />
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<strong>PRÍNCIPE</strong> <strong>PÍO</strong> - <strong>MADRID</strong> <strong>SPAIN</strong> 10