Pressrelease - LR Health & Beauty Systems
Pressrelease - LR Health & Beauty Systems
Pressrelease - LR Health & Beauty Systems
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<strong>Pressrelease</strong><br />
Limited summer fragrance by Leona Lewis<br />
Pressecontact:<br />
<strong>LR</strong> <strong>Health</strong> & <strong>Beauty</strong> <strong>Systems</strong> GmbH<br />
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de<br />
Maria Kaufmann<br />
Manager Corporate Communications<br />
Telefon +49 (0) 2382 7060-570<br />
Telefax +49 (0) 2382 7060-179<br />
E-Mail m.kaufmann@lrworld.com<br />
With her song “Bleeding Love,” the British singer Leona Lewis stormed the<br />
world charts over night in 2007. In July 2009, she launched her first own fragrance with <strong>LR</strong> <strong>Health</strong> & <strong>Beauty</strong><br />
<strong>Systems</strong>, which is still <strong>LR</strong>’s number one women’s fragrance. Several designer editions followed for<br />
Christmas.<br />
Now, for the first time, Leona Lewis – in cooperation with <strong>LR</strong> – is bringing out a limited summer version—a<br />
light interpretation of her successful original fragrance. Fruity-fresh mandarin and lemon in the top note and a<br />
sensual floral duet of rose and jasmine in the heart spray an airiness of summer and is guaranteed to put you<br />
in a good mood. Cedar and musk in the base note lend the perfume an especially warm and long-lasting<br />
scent. Passionate and sensual.<br />
Leona is thrilled with her new fragrance creation. “I’ve already received many compliments for my new<br />
summer fragrance. I love it.”<br />
The “Leona Lewis Summer Edition” goes on sale starting in June 2011 in a strictly limited edition for €34.95.<br />
Further information about the products by Leona Lewis is available at www.lrworld.com/healthandbeauty.<br />
<strong>LR</strong> <strong>Health</strong> & <strong>Beauty</strong> <strong>Systems</strong> GmbH, one of the largest direct sales companies in Germany in the beauty and<br />
personal hygiene products sector, is represented in 32 countries and is among the leading players in the<br />
industry with its 300,000 freelance distribution partners. Its pillars of success include products with German<br />
quality standard, a professional car concept, a fair and transparent marketing plan, and cooperation with<br />
celebrities such as Bruce Willis, Heidi Klum, Leona Lewis, the “Desperate Housewives,” Michael<br />
Schumacher, Boris Becker, and Marcus Schenkenberg. The company places special emphasis on the<br />
training and continuing education of its managers, which takes place in the company’s own academy. <strong>LR</strong> is a<br />
member of the following organizations, among others: Verband der Vertriebsfirmen Kosmetischer<br />
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Erzeugnisse e.V. (VKE) [German Cosmetics Distributors and Marketing Association], Bundesverband<br />
deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel<br />
und Körperpflegemittel e.V. (BDHI) [Federal Association of German Industrial and Trading Companies for<br />
Pharmaceuticals, <strong>Health</strong> Foods, Dietary Supplements, and Personal Hygiene Products], Industrieverband<br />
Körperpflege und Waschmittel (IKW) [German Cosmetic, Toiletry, Perfumery and Detergent<br />
Association], Unternehmensverband Direktvertrieb e.V. (UVDV) [Business Association for Direct Sales]. <strong>LR</strong><br />
is TÜV certified according to ISO 9001-2008.<br />
<strong>LR</strong> <strong>Health</strong> & <strong>Beauty</strong> <strong>Systems</strong> GmbH<br />
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de<br />
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