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Press release
“Global Celebration“ nominated for the BlachReport Event Award 2011
Ahlen, 11. January 2011
Pressekontakt:
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
Maria Kaufmann
Manager Corporate Communications
Telefon +49 (0) 2382 7060-570
Telefax +49 (0) 2382 7060-179
E-Mail m.kaufmann@lrworld.com
“25 years of LR” was the motto of the “Global Celebration” of LR Health & Beauty Systems held in the
Frankfurt Festhalle on 19 June 2010. More than 16,000 guests from all over the world attended the
top-class anniversary party in the Main metropolis and celebrated in high spirits until the early hours
of the morning – an unforgettable mega event.
The BlachReport Event Awards jury was of the same opinion. They nominated the “Global Celebration” for
the “Best Corporate Events” category. The BlachReport Event Award (BEA) ranks among the most
prestigious prizes in German live communication. This year, it will be awarded by the “BlachReport” magazine
for the 4th consecutive time. The main assessment criteria are the creative aspects and the target orientation
of an event concept used as a marketing and corporate communication tool. Last year‘s BEA winners
included Volkswagen, DB International and Microsoft Deutschland.
Vera Mönnigmann, Head of Events at LR Health & Beauty Systems said: “The Global Celebration was the
most tremendous and sophisticated event our department has ever designed and implemented. We are very
proud to be nominated for the BlachReport Event Award and look forward to the awards ceremony taking
place in Dortmund on 19 January.” Vera Mönnigmann’s team was supported by the Münster-based BonaDea
agency.
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and
beauty products, is represented in 32 countries and with 300,000 independent sales partners, LR is one of
the leading global players in the industry. Its mainstays of success include products with German quality
standard, a unique car plan, a fair and transparent marketing plan as well as the cooperation with celebrities
like Bruce Willis, Heidi Klum, Leona Lewis, the Desperate Housewives, Michael Schumacher, Boris Becker
and Marcus Schenkenberg. The company attaches particular importance to educating and training managers,
which is conducted at its own academy. LR is also a member of the following associations: Verband der
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Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing
association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren,
Nahrungs-ergänzungsmittel und Körperpflegemittel e.V. (BDHI), [Association of German industrial and
trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products],
Industrieverband Körperpflege und Waschmittel (IKW) [German Cosmetic, Toiletry, Perfumery and Detergent
Association]. LR is TÜV-certified according to ISO 9001-2008.
LR Health & Beauty Systems GmbH
Kruppstraße 55 D-59227 Ahlen Telefon +49 (0) 2382 7060-0 E-Mail info@lrworld.de www.lrworld.de
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