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SHAPE 2012 : MAGAZINE
2 # 2010
Julia Liu’s heart beats for her company. It beats for her fantastic team at the Media
Markt store on Huai Hai Road in Shanghai. And: it beats for karaoke. But more about
that later.
First we’d like to tell you a little bit about ourselves – METRO GROUP – and the
first Media Markt store in China. With the help of Julia and her 274 highly motivated
colleagues, we opened the Shanghai Media Markt store in November 2010 – where
around 45,000 products are now being presented on a selling space of more than
9,500 square metres. Media Markt’s entry onto the Chinese market was yet another
important step in our ongoing expansion. The vibrant markets of Eastern Europe
and Asia play a crucial role in the sustainable growth of METRO GROUP. There’s a
good reason that our self-service wholesaler Metro Cash & Carry has already been
active for 14 years in China; now operating 48 wholesale stores in the country. Our
international success is built on a solid foundation: around 283,000 employees in
33 different countries around the world who do their very best every day to make
our business a success and delight our customers. In our Media Markt and Saturn
consumer electronics stores and also in our Metro Cash & Carry wholesale stores,
our Real hypermarkets and our Galeria Kaufhof department stores as well as our
real estate business METRO Group Asset Management.
Like Julia and her colleagues, who are not just a highly professional team but
also share a lot of interests outside of work: their love of fashion trends, their
enthusiasm for everything electronic, their soft spot for the weird and wonderful
and their passion for music and karaoke. We spent a day with them to find out more.
At home, at work, during their lunch break at one of Shanghai’s many traditional
food stalls and while having fun in the evening.
Accompanying Julia, we got to know young China: a fascinating land full of contrasts
where the future is really tangible. A future in which we, thanks to Shape 2012,
anticipate continued success. On the following pages, you can find out more about
how things stand today and what we are planning for tomorrow.
THE VARIETY OF METRO GROUP