pdf (18.3 MB) - METRO Group

PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE
→ p. 31
sEPTEMBER#2010
galeria KauFhoF
110
sTREETWEaR and
TREnd FasHiOn
Munich’s Marienplatz is the urbane centre of the city. In September 2010, Galeria Kaufhof implemented
an innovative, customised concept for fashion-conscious customers. U.Style Fashion is the name of this
new store, which is closely tailored to local shoppers’ expectations. The independent store is located
on the department store’s second basement level and offers streetwear and accessories from more
than 30 brand-name manufacturers. The core target group is consumers aged 15–25 who think of
themselves as individual, young and creative.