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PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 29 JUly#2010 media marKt 109 a HUGE FOOTBall BET The 2010 World Cup had millions of Tv viewers around the world glued to their television screens. In early July, anyone who bought a new television set or projector at Media Markt before the quarter final was also eligible for an extremely special offer: every customer would have the full price of their purchase refunded if Germany won the championship. For the customers, it was a no-risk bet. Everyone who made a purchase took part automatically. Even though the team didn’t quite make it in the end, Europe’s No. 1 consumer electronics store was certainly the focus of a lot of attention.
PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 30 OCTOBER#2010 saturn MaRKET EnTRy in RUssia Russia is an important growth market for <strong>METRO</strong> GROUP. The population’s purchasing power is increasing, as is the enthusiasm to consume. This is particularly true for major cities such as Moscow. Saturn opened its first consumer electronics store in the shopping and leisure centre Vegas Mall in the south-east of the city in October 2010. Customers coming to the store can choose from a huge selection of brand products at attractive prices presented on a selling space of 4,700 square metres. Only one month later a second Saturn store was opened in Voronezh in the south-west of the country. This represents a consistent continuation of the sales division’s dual-brand strategy, as Media Markt has been represented on the Russian market since 2006.
Page 1 and 2: GREATER VARIETY ThRouGh ExclusIVE o
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METRO GROUP : ANNUAL REPORT 2010 :
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illion SALES ASIA/AFRICA (2010) €
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