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PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 27 nOVE<strong>MB</strong>ER#2010 metro cash & carry 107 MaXiMUM qUaliTy and FREsHnEss Metro Cash & Carry is one of Europe’s largest distributor of fresh fish. To be able to supply its wholesale stores in Germany and Austria even faster, the sales division opened a fish logistics centre in Groß- Gerau near Frankfurt am Main in November 2010. All logistical processes converge here. This is a real advantage for the sales division’s commercial customers, as it means that almost all varieties of fish are available at the wholesale stores within 48 hours of being caught – fresh and of assured quality. The new fish logistics centre also sets standards in terms of sustainability: the buildings and processes have been awarded the German Sustainable Building Certificate.
PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 28 nOVE<strong>MB</strong>ER#2010 real 108 dRiVE-in sHOPPinG Since November 2010, Real has been offering customers an totally new solution for food shopping. “Real Drive” near Hanover is Germany’s first stand-alone drive-in food store. The idea is simple: customers preorder their shopping on the website www.real-drive.de, choosing from a range of around 5,000 items. The product offering even includes fresh and frozen products. Customers enter the desired collection time and can then pay for and collect their shopping at the Real Drive shop. The whole process takes approximately five minutes – a real time-saver for consumers.
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METRO GROUP : ANNUAL REPORT 2010 :
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illion SALES ASIA/AFRICA (2010) €
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