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PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 05 “eFFective and successFul – the First halF is already won” dr Eckhard Cordes on the progress of Shape 2012 New maNagemeNt model promotes market and customer centricity + UNdivided respoNsibility for sales divisions in the operational business + streamliNed orgaNisatioNal strUctUre for finance, compliance and sustainability + real estate portfolio as a profit ceNtre making its own contribution to value + ceNtral retUrN targets for strict management = Potential profitability increase from 2012 onwards: €1,500,000,000
PICkING UP THE PACE! SHAPE 2012 IS dRIvING CHANGE → p. 06 Julia’s heart Beats For shanghai – and For media marKt! 105 It’s 7.30 in the morning in Shanghai and Julia Liu is enjoying her morning cup of tea. Today is her 27th birthday, but she is up early. Because at the Media Markt store where she works as a Senior Sales Assistant there is plenty to do. No doubt about it, Julia’s Media Markt store is something special. It is the very first Media Markt store in China. Together with her new colleagues, she spent the last few months preparing for the store’s opening. With enthusiasm. With great commitment. And with all her heart, especially in the weeks running up to the grand opening party on 17 November 2010. Since that day, Shanghai’s Media Markt store has been brimming with customers every day. And that’s all down to Julia and her colleagues who give their very best for the customers at the consumer electronics store. We spent a day together with Julia to find out a bit more about her work. We witnessed the passion that both customers and employees have for technology. While testing out the massage chair, we also found out a little about Asian shopping habits. And at lunchtime, we enjoyed delicious deep-fried tofu at Julia’s favourite food stall. Then we joined up with Julia and her friends to celebrate her birthday in style – at the karaoke bar around the corner. To sum up: in just eleven hours, we experienced a number of insights into life in the Chinese metropolis and many interesting encounters. Enthusiastic customers and motivated employees were among them, as was a street chef and a German businessman. At the metro station, during the lunch break and in the evening at the karaoke bar: we not only met a lot of new people, we also came across numerous products that came from our stores and outlets. Admittedly, not all of them were from Media Markt. But the Metro Cash & Carry wholesale stores in Julia’s hometown also have an extensive assortment. Just like Real, Saturn and Galeria Kaufhof in Europe. Julia Liu knows the four <strong>METRO</strong> GROUP sales divisions well, as she lived and worked in Germany for some time. It was during this period that she adopted her western-sounding forename. Julia is full of enthusiasm when she talks about her experiences. It was love at first sight. And to this very day, she still maintains a genuine friendship with many of her former colleagues. So perhaps it’s no surprise that Julia regularly receives guests from Europe. By the way: she loves receiving little gifts from her old host country.
Page 1 and 2: GREATER VARIETY ThRouGh ExclusIVE o
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Page 5 and 6: There’s a biT of shape 2012 in Ju
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illion SALES ASIA/AFRICA (2010) €
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