Front Page.indd - Grocott's Mail
Front Page.indd - Grocott's Mail
Front Page.indd - Grocott's Mail
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Grocott’s <strong>Mail</strong> Friday, 11 September 2009<br />
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MOTORING<br />
Google gets down to street level<br />
GROCOTT’S MAIL REPORTER<br />
Google has started<br />
gathering images of<br />
South Africa for the<br />
Street View feature in Google<br />
Maps. Using Toyota Prius<br />
cars, Google will begin driving<br />
around South Africa and<br />
taking photographs of locations<br />
in and around major<br />
cities, so the Google vehicle<br />
was recently spotted in Port<br />
Elizabeth.<br />
Street View is a hugely<br />
popular feature of Google<br />
Maps that is already available<br />
in more than 100 metropolitan<br />
areas around the world. It allows<br />
users to virtually explore<br />
and navigate a neighbourhood<br />
through panoramic streetlevel<br />
images.<br />
It is also available in<br />
Google Earth and on Google<br />
Maps for Mobile. The collected<br />
images will be processed<br />
and carefully stitched together,<br />
a technological process<br />
that can take several months.<br />
These will be made available<br />
at a later date in Street View<br />
on Google Maps for South<br />
Africa.<br />
In areas where Street<br />
View is available one can access<br />
street-level imagery by<br />
zooming into the lowest level<br />
on Google Maps, or by dragging<br />
the orange Pegman icon<br />
on the left-hand side of the<br />
map onto a blue highlighted<br />
street.<br />
Internet users can check<br />
out a restaurant before arriving,<br />
make travel plans, arrange<br />
meeting points, or get a<br />
helping hand with geography<br />
homework. Househunters can<br />
save time by exploring properties<br />
and their surrounding<br />
area in advance and also by<br />
looking up driving directions.<br />
Businesses can also benefit<br />
from the Street View technology<br />
by embedding Google<br />
Maps directly into their site<br />
for free, helping them to promote<br />
a chain of hotels or raise<br />
awareness about a local library<br />
or restaurant. Andrew<br />
Kirby, Toyota’s senior vice<br />
president for sales and marketing<br />
said: “We are thrilled to<br />
be partnering with Google and<br />
supplying our fuel efficient<br />
and environmental friendly<br />
Prius for this groundbreaking<br />
project in South Africa.<br />
South Africans and international<br />
visitors alike will benefit<br />
tremendously from Street<br />
View, which is both fun and<br />
practical. We hope that people<br />
across South Africa’s major<br />
cities keep their eyes peeled<br />
for the Street View cars,<br />
and feel part of a major new<br />
initiative.”<br />
Marthinus van Schalkwyk,<br />
the Minister of Tourism commented<br />
on the initiative. “The<br />
internet is a remarkably rich<br />
resource for raising awareness<br />
about South Africa - our<br />
people, our cities and our environment.<br />
Street View is going<br />
to make South Africa more<br />
accessible both to locals and<br />
to international visitors.<br />
“Thia will give tourists a<br />
taste of the variety that the<br />
country offers, and a chance<br />
to research their holidays in<br />
advance, all with the click of<br />
a mouse.<br />
“Ahead of the World Cup,<br />
we’re pleased to have Google<br />
bringing us some of their<br />
most innovative technology so<br />
that we can showcase South<br />
Africa to the world.”<br />
Roshene Singh, chief marketing<br />
officer at South Africa<br />
Tourism added, “Street View<br />
is a great tool for exploration<br />
and tourism, and a way to<br />
highlight South Africa’s urban<br />
buzz and scenic beauty.<br />
“As South Africa gears<br />
up for the 2010 Fifa World<br />
Cup, football fans around<br />
the world will either wish they<br />
were here, or will be on their<br />
way. Street View will help all<br />
of our visitors plan their trip,<br />
or experience virtually what<br />
South Africa has to offer, no<br />
matter which team they’re<br />
cheering for.”<br />
For more information on<br />
Street View visit www.google.<br />
co.za/help/maps/streetview/<br />
faq.html<br />
A detail from a Google<br />
street map. Photo: Supplied<br />
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