Show Program - GES

VANCOUVER 2012
MINDY TERRY S MS RS
For more than 18 years, Mindy Terry has successfully
helped establish and grow some of
the world’s most notable spas. As a respected
presenter and educator, Terry’s vast knowledge
of the spa and wellness industries stems
from developing, opening and operating leading
spas as well as consulting on the development
of luxury destination, resort and day spas around the world.
As the Founder and President of Creative Spa Concepts, Mindy Terry
works with clients in the United States, Mexico, South America, the
Middle East, Egypt and the Caribbean. Creative Spa Concepts’ consultants
represent more than 100 collective years of experience in the
wellness and hospitality industries. Under Terry’s leadership, Creative
Spa Concepts stands out from all other spa consulting firms because
each consultant has developed, led or been an integral part of guiding
spas to national “Top Ten” status including the rankings in Condé
Nast Traveler, Luxury SpaFinder and spa magazines.
Before creating Creative Spa Concepts, Mindy Terry was on the
executive development team and served as spa director for Aquae
Sulis Spa in Las Vegas. Shortly after opening, The Wall Street Journal
named Aquae Sulis as a Favorite Spa and USA Today chose it as
one of North America’s Top Ten Spas. During her tenure at Aquae
Sulis, Terry conceptualized and developed the United State’s first
Hydrotherapy Water Circuit as well as a signature line of products
that was featured in Cosmopolitan. She also has extensive product
development and marketing knowledge. She previously worked
with Phytomer Corporation where she prospected and assisted with
negotiating large accounts including those with Elizabeth Arden Red
Door Salons & Spas and Euphoria Salons, Spas & Schools.
As a spa expert, Mindy Terry has appeared on FOX, NBC, ABC and
CBS and has been quoted in leading publications including HOTELS,
Cosmopolitan and SmartMoney. Terry currently serves on the Advisory
Board for the Las Vegas Spa Association and, as a member of the
International SPA Association, she co-authored the Standard Operating
Manual. In addition to leading Creative Spa Concepts, Terry is
also a licensed cosmetologist, esthetician, yoga instructor, makeup
artist and certified infant massage instructor.
Treatment Trends: Building Your Spa Brand
& Business by Incorporating Wellness
Sunday 10:30 a.m. Room 119
In our 24/7, always-connected society, wellness has become a lifestyle
buzzword. This return to wellness is good news for spas and salons,
as well-being is at the root of what we do best. From guided meditation,
to marma-point massage, soothing music and food and beverage
offerings—the “whole-istic” experience offers guests a valuable, memorable
experience. Mindy Terry will share tools and insight into how
spas and salons can easily incorporate wellness lifestyle techniques
into traditional spa therapies. She’ll explain how wellness services
move spa treatments into the “need to have”, instead of “nice to have”
category, equaling a better bottom line for your spa. You’ll learn how
to shift your marketing messages from luxury to wellness, enhance
customer loyalty, and increase service and retail sales by incorporating
a wellness approach in your spa or salon.
Keynote
Speakers
Managing Millennials: A New Set of Rules
Sunday 1:30 p.m. Room 119
Regardless of what you call them – Gen Y, Millennials, or “Me First”
- the younger generation of employees carries with it a new set of
rules for those who are managing a spa and wellness business. Born
between 1980 and 1999, Reuters reports that some 40 million Millennials
work in corporate America, a figure expected to hit 58 million
by 2014. After more than 18 years of training at least 1,000 wellness
and spa professionals, Mindy Terry has worked alongside the various
generations, learned from each and figured out ways to help
them work together effectively. She will help you sort out the best
ways to manage and engage Millennials; how to build an effective
team composed of multiple generations; and how to maintain your
sanity while striving for success in leading these diverse teams.
Treatment Trends: Building Your Spa Brand
& Business by Incorporating Wellness
Monday 10:30 a.m. Room 119
Same as Sunday
Managing Millennials: A New Set of Rules
Monday 1:30 p.m. Room 119
Same as Sunday
MICHAEL TOMPKINS S MS RS
Michael Tompkins is President and General
Manager of Miraval Resorts in Tucson, Arizona.
A 20 year veteran of luxury spa hospitality,
he is a Registered Nurse and massage
therapist. His work has included the creation
of the Andrew Weil, M.D. Integrated Wellness
Center and the completion of The Villas at
Miraval, one of the fastest selling luxury lifestyle real estate projects
in the U.S. He was a founding member of the New York Spa Promotion
Alliance, 2007 New York State Hospitality Association’s Executive
of the Year, and currently is Vice Chairman of the Board for the
International Spa Association (ISPA).
Using Electronic Media and Local
Community to Boom Your Brand!
Sunday 2:30 p.m. Room 119
In today’s business, social and electronic media is driving dollars faster
than most can keep up with. When combining that media with local
community outreach the result can impact your bottom line! Learn ways
to market where costs are minimal and rewards can be substantial.
Using Electronic Media and Local
Community to Boom Your Brand!
Monday 2:30 p.m. Room 119
Same as Sunday
KEYNOTE SPEAKERS
37
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