Show Program - GES

VANCOUVER 2012
Secrets from The Male Spa:
Reaching the Man-Kind (Part 1)
Sunday 11:30 a.m. Room 122
Daniel Francœur and Robb Gorman from Ottawa's wildly successful
Bodé Spa for Men spill the beans on how to build the perfect
environment for male clients. The two-part seminar is designed to
cover every aspect of this process.
The morning session will focus on creating an environment where
men feel welcome, safe and secure. From proven methods of employing
psychology and physicality through logistics and strategies
to reach men, teach men and keep men, the Bodé boys will guide
you in cracking open your ability to tap into the fastest growing
demographic in the spa and beauty industries.
Secrets from The Male Spa:
Reaching the Man-Kind (Part 2)
Sunday 2:30 p.m. Room 122
The afternoon session will focus on specific marketing models (including
websites, menus, and literature), creative ways to introduce
men to the spa experience and what to do with your male clients
once you've got them in the door (services, products, techniques
and modalities).
Daniel and Robb invite you to bring any existing marketing materials,
menus and ideas to the seminar so they can offer you advice on how
to tweak—so you can “speak”—to current and potential male clients.
Secrets from The Male Spa:
Reaching the Man-Kind (Part 1)
Monday 11:30 a.m. Room 122
Same as Sunday
Secrets from The Male Spa:
Reaching the Man-Kind (Part 2)
Monday 2:30 p.m. Room 122
Same as Sunday
Keynote
Speakers
TANYA PALLADINA E S MS RS
After graduating from George Brown College
in Advanced Esthetics, Tanya Palladina studied
with the North American School of Podology
and in medical esthetics. Education is what
she is most passionate about. Currently teaching
Advanced Esthetics/Medical Esthetics for
George Brown College in Toronto, her goal
is to provide her students with the most current and up-to-date information.
With an ever changing and growing industry, Tanya feels
the importance of continued education as a vital tool to the success
of an individual in the field.
Having previously worked in the airline industry during the SARS
(severe acute respiratory syndrome) outbreak in Toronto, in 2003,
she decided to start investigating infection control not only to protect
herself, but also her co-workers. Now informing estheticians, medical
estheticians, makeup artists and anyone that will listen, her goal is
to protect her students, protect clients and keep spreading the word
on how important infection control is not only in our industry, but
in our everyday lives.
Infection Control Starts with Awareness
Sunday 2:30 p.m. Room 216
In this day and age, we must become aware of what could be lurking
in our spas and salons. Our clients are becoming more knowledgeable
and are asking questions about proper sterilization procedures.
Do you know the answers to the questions they are asking? Learn the
protocols for sanitation, disinfection and sterilization in a spa environment.
Why wait until it’s too late? Whether you are providing a $10.00
service or a $110.00 service, consistency and proper guidelines when
it comes to infection control must be implemented each and every
time. Learn what could make your spa – and what could possibly
break it. Acquire the right information and get the right reputation.
Infection Control Starts with Awareness
Monday 2:30 p.m. Room 216
Same as Sunday
KEYNOTE SPEAKERS
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