Show Program - GES

VANCOUVER 2012
DOUG COBURN E S
Douglas has worn many hats over the years,
including his role as an insurance executive
and president of a brokerage for over 16 years.
His fascination with the spa industry began
with reflexology, where he graduated with
honours under the office of the Reflexology
Association of Canada in 2001. This course
opened his eyes to the world of care, and the modalities that spas
offer people. He was the first male to graduate from the Ottawa
Academy of Aesthetics and Hair, and as a mature student witnessed
immediately a gap in the industry when it came to men and spas.
Douglas studied therapeutic foot care in Toronto in his early years,
and then went on to Montréal where he studied skin care in a
greater way under the wing of his mentor and teacher Carole-Anne
O’Toole of Laboratoire Dr. Renaud. After the co-creation of The Little
House Spa in rural Ontario, he ventured into the opening and operation
and co-ownership of Canada’s largest men’s spa, Bodé Spa of
Ottawa, Ontario. Doors opened for Douglas to work and study with
Epillyss Wax Company in Montréal, Québec, in 2010 and he sold his
shares in the Bodé project. In March of 2011, Doug proudly opened
his new studio in Toronto, M.E. MaleEsthetics.ca, which acts as his
base for offering continuing education classes in male esthetics, consulting,
writing and spa services in downtown Toronto and beyond.
Douglas is a master waxing instructor, public speaker, educator, and
even has a small acting career, so you might see him outside the spa.
Currently he is working towards his Bachelor of Science degree in
the field of podology, which he hopes to complete in 2012, to better
educate others in the modality of foot care.
Beyond the Pedicure
Sunday 10:30 a.m. Room 215
An excellent choice for students or recent graduates of esthetics:
Back in part by popular demand is a more condensed course all
about the feet. Douglas will take you on a journey regarding some
of the actions of reflexology and advanced pedicure procedures. He
will share his design about how you can improve your own pedicures.
This is an excellent seminar for students, because it will open
your eyes to other possibilities in and around this modality of care
and ways to find other forms of advanced training.
The Bacial (Back Facial)
Sunday 1:30 p.m. Room 215
This is a must-see seminar for those who are attracting and servicing
the male client. Doug will take you through some real case studies
and demonstrate how you can transform the health of a man’s back
and restore his skin. Furthermore, he will go deeper into the different
signs and problems that affect men, and how we can turn the issue
around quickly, offering simple tips and problem-solving solutions.
Beyond the Pedicure
Monday 10:30 a.m. Room 215
Same as Sunday
The Bacial (Back Facial)
Monday 1:30 p.m. Room 215
Same as Sunday
Keynote
Speakers
JANE CRAWFORD S MS RS
Jane Crawford is a profit centre specialist providing
expertise to medical practices and medical
spas to optimize revenues. Ms. Crawford
is known in the medical and skin care profession
as America’s foremost medical spa expert.
Her entrepreneurial adventure began in the
late 1980s when she opened the first medical
spa in the United States, at the same time beginning work on one of
the first hospital programs.
Ms. Crawford serves on the Education Faculty of the American Society
of Aesthetic Plastic Surgeons, is a founding member of the International
Medical Spa Association, and is a licensed instructor through
the University of South Carolina. An expert on the key ingredients for
success, Ms. Crawford’s experience includes mastery of the unique
nuances of day-to-day operations that optimize profitability. In addition
to medical practices, her clients consist of physicians featured
on television's Dateline, 20/20, and the Discovery Channel, as well
as high-profile day and destination spas in the United States. She is
the owner of Jane Crawford Skin Clinic in Greenville, South Carolina.
She has practiced hands-on esthetic treatments for over 25 years. Her
training spans the globe; her approach with her clients is far beyond
the generic “Medical Spa-Day Spa service offering”.
Ms. Crawford provides training for the esthetic and medical industry,
she conducts seminars for physicians, practice administrators, spa
owners/managers, estheticians, and nurses across the United States
and internationally. In addition, Ms. Crawford has developed a private
label, clinically based, botanical product line. An active freelance
writer, she frequently contributes articles to skin care and medical
industry publications. She is a co-author of Cosmetic Medicine & Aesthetic
Surgery Strategies for Success, written with Renato Saltz, MD;
and the cosmetology and esthetic industry textbook, Milady.
Marketing the Right Services
Will Maximize Your Profits!
Sunday 11:30 a.m. Room 120
As business owners and professional service providers we are all
faced with how to stay afloat in a rough economy. Whether you are
operating out of one room, have a medical spa or integrated centre,
Jane Crawford has mastered the ingredients for success. Come and
spend time with Jane in an interactive setting to learn how to design
and market profitable services/service programs that maximize your
profits. Discover the “cool blue C’s” to success.
KEYNOTE SPEAKERS
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