Show Program - GES
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KEYNOTE SPEAKERS<br />
28<br />
Keynote<br />
Speakers<br />
YOGITA BOUCHARD S MS RS<br />
Yogita Bouchard is a valued member of the<br />
Spaformation team, a leading advisor to the<br />
spa industry. Yogita has been a successful<br />
entrepreneur in countless aspects of the health<br />
and healing professions for more than 25<br />
years. Her service training includes massage<br />
therapy, Watsu (aquatic therapy), Hakomi (a<br />
form of body-centered psychotherapy), and the science of yoga. She<br />
was co-owner of the Creative Health Institute in Victoria B.C. from<br />
1994 to 1996, and then created Canada's first commercial Watsu facility<br />
built in Nelson B.C. at her own Mountain Waters Spa. Yogita<br />
developed Mountain Waters Spa into one of Western Canada's finest<br />
boutique spas, which she recently sold. She has now joined the Spaformation<br />
team to share her unique wealth of knowledge and experience<br />
in the spa world, both as an entrepreneur and practitioner.<br />
Yogita provides her insights on what any spa owner must master to<br />
ensure business success.<br />
Spa and Salon Business Leadership:<br />
Effectively Managing In Today’s World<br />
Sunday 1:30 p.m. Room 121<br />
Ever get frustrated when your staff doesn’t follow the rules? They<br />
should know better, but they don’t act like it. Come to this leadership<br />
session and we will share the secrets to making positive change in<br />
your business without all the stress. This includes changing operations<br />
and sometimes changing people. You do not want to miss this!<br />
Lethal Mistakes Every Spa Must Avoid<br />
Monday 1:30 p.m. Room 121<br />
Buried in the midst of crazy spa and salon operations lurk grave<br />
errors in judgment that many owners and operators make. Attend<br />
this session and learn the 10 most terminal decisions that are easy to<br />
make and the ways to avoid them.<br />
ROBERT CASS S MS RS<br />
Spaformation, created and managed by principals<br />
Robert and Julie Cass, is a leading spa<br />
consulting and training advisor to the spa industry.<br />
By choosing Spaformation to address<br />
their needs, clients benefit from more than 40<br />
years of successful hospitality management<br />
and development experience as well as an<br />
endless commitment and passion towards excellence.<br />
1-866-772-7469<br />
Esthétique SPA International<br />
NEW IN THIS PROGRAM!<br />
To help you make the most of this learning opportunity, we have included an added feature showing<br />
which specific areas of the business our keynote speakers will address with their lectures. They<br />
are listed as E for Esthetics, S for Spas, MS for Medical Spas and RS for Resort Spas.<br />
Spa leaders such as Ste. Anne’s Country Inn and Spa, Nulook Medspa,<br />
Avia Spa, U Cosmetic, Stillwater Spa, Langdon Hall Country<br />
House Hotel and Spa, Hockley Valley Resort and The Millcroft Inn<br />
& Spa have all chosen to work with Spaformation because of their<br />
intimate knowledge and expertise of the spa market. By delivering<br />
exceptional results for these, and other clients, Spaformation has<br />
continued to earn the respect and trust of the spa community.<br />
Robert Cass has led award winning properties including multiple<br />
recipients of Canada’s 50 Best Managed Private Companies award.<br />
He was a founder, director and Vice President of Premier Spas of<br />
Ontario. As part of his ongoing dedication to wellness Robert has<br />
become a certified facilitator, yoga instructor as well as reiki and Thai<br />
yoga massage practitioner.<br />
Robert and Julie Cass travel the continent as keynote speakers and<br />
trainers, educating and elevating the standards of today’s day, medical,<br />
resort and destination spa operations. They have authored numerous<br />
articles in well known spa publications such as Spa Management<br />
Journal, Day Spa Magazine, Skin Inc. and Spa Canada. Their commitment<br />
to the industry lead them to the creation of Spa Marketing<br />
Solutions (www.spamarketingsolutions.com), which is a spa focused<br />
email communication system and website development company<br />
catering to the specific needs of the spa, salon and wellness community.<br />
With this wealth of experience, and surrounded by an unparalleled<br />
team of professionals, Spaformation creates and manages<br />
spa projects from concept to operation and beyond.<br />
Marketing to be Profitable, Steps 1 to 10<br />
Sunday 10:30 a.m. Room 121<br />
There are hundreds of different ways to market your business, but<br />
not all work or are cost effective. Instead of getting frozen with<br />
doubt, join us for this session to learn the top 10 ways to market<br />
your spa or salon business while maximizing your profits.<br />
Separate Yourself from the<br />
Competition Today<br />
Monday 10:30 a.m. Room 121<br />
With so many new and existing spa and salon operations, it is difficult<br />
for the public to decide where to go. We will discuss the key<br />
areas and ways to differentiate yourself from your competition so<br />
customers will know you are the right choice for them. You will<br />
leave with clear ideas on how you can make changes to your operations<br />
and your marketing to make the difference.
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