Shea Butter A Guide to Production and Marketing - AGOA Export ...

Shea Butter A Guide to Production and Marketing - AGOA Export ... Shea Butter A Guide to Production and Marketing - AGOA Export ...

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Peace Corps Ghana Version 1, March 2008 Appendix 1. Value-added to selling price of shea butter cosmetics. Shea Nut 0.1 € Production 0.5 € Shea Butter 0.3 € Other Raw Materials 0.7 € Bulk Finished Product 50ml 1.5 € Bottle 1 € Packaging 0.5 € Carton 0.5 € Marketing Step 1 Packaged Finished Product 3.5 € Producer’s Margin 1.5 € Finished Product Sold by Producer 5 € Cost of the legal files to permit selling 1 € Transport and Import costs 1 € Imported Finished Product 6 € Page 24 of 28 Marketing Step 2 Advertising Costs 5 € Finished Product Sold to Retailer by Importer 12 € Retailer’s Margin 9 € (13 times the initial price of shea butter production) Finished Product Sold Tax Exclusive to the Public 21 € Taxes, VAT 4 € Finished Product Sold Tax Inclusive to the Public 25 €

Peace Corps Ghana Version 1, March 2008 Appendix 2. Ghana Shea SS MAP (from SNV Ghana). End Use? Exporting Butter Trading Butter Production (In country) Nut Bulking Small scale Nut Trading Primary Processing Production Private Exporters Indivi dual Women (rural & Urban) Individual Rural women Cosmetics (US, CD) Private Agents Body Shop Women Groups Individual Rural Women Regional? Emerging? Markets Secaf, Akoma SFC NASFPB AAK NASFPB Food Sector (EU) Loders Croklaan Loders Croklaan IBG?:(

Peace Corps Ghana Version 1, March 2008<br />

Appendix 1. Value-added <strong>to</strong> selling price of shea butter cosmetics.<br />

<strong>Shea</strong> Nut<br />

0.1 €<br />

<strong>Production</strong><br />

0.5 €<br />

<strong>Shea</strong> <strong>Butter</strong><br />

0.3 €<br />

Other Raw<br />

Materials<br />

0.7 €<br />

Bulk<br />

Finished<br />

Product<br />

50ml<br />

1.5 €<br />

Bottle<br />

1 €<br />

Packaging<br />

0.5 €<br />

Car<strong>to</strong>n<br />

0.5 €<br />

<strong>Marketing</strong><br />

Step 1<br />

Packaged<br />

Finished<br />

Product<br />

3.5 €<br />

Producer’s<br />

Margin<br />

1.5 €<br />

Finished<br />

Product<br />

Sold<br />

by<br />

Producer<br />

5 €<br />

Cost of the legal files<br />

<strong>to</strong> permit selling<br />

1 €<br />

Transport<br />

<strong>and</strong> Import<br />

costs<br />

1 €<br />

Imported<br />

Finished<br />

Product<br />

6 €<br />

Page 24 of 28<br />

<strong>Marketing</strong><br />

Step 2<br />

Advertising Costs<br />

5 €<br />

Finished<br />

Product<br />

Sold <strong>to</strong><br />

Retailer<br />

by<br />

Importer<br />

12 €<br />

Retailer’s<br />

Margin<br />

9 €<br />

(13 times the initial<br />

price of shea butter<br />

production)<br />

Finished<br />

Product<br />

Sold Tax<br />

Exclusive<br />

<strong>to</strong> the<br />

Public<br />

21 €<br />

Taxes, VAT<br />

4 €<br />

Finished<br />

Product<br />

Sold Tax<br />

Inclusive<br />

<strong>to</strong> the<br />

Public<br />

25 €

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