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460 Alternative decision-support systems
2. Hayes-Roth, R. et al. (1983) Building Expert Systems, Addison-Wesley, Reading,
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3. Duda, R. O. and Shortcliffe, E. H. (1983) Expert Systems Research, Science,
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4. Wright, G. and Ayton, P. (1987) Eliciting and Modelling Expert Knowledge,
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5. Rangaswamy, A., Burke, R. R., Wind, J. and Eliashberg, J. (1987) Expert
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(1989) Developing Marketing Expert Systems: An Application to International
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6. Mitchell, A. A., Russo, J. E. and Wittink, D. R. (1991) Issues in the Development
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7. McDonald, M. H. B. (1989) Marketing Planning and Expert Systems: An
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8. Stevenson, T. H., Plath, D. A. and Bush, C. M. (1990) Using Expert Systems
in Industrial Marketing Management, Industrial Marketing Management, 19,
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12. Brown, S. W. and Goslar, M. D. (1988) New Information Systems for Marketing
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13. See footnote 6, above.
14. McCann, J. M. and Gallagher, J. P. (1990) Expert Systems for Scanner Data
Environments, Kluwer, Dordrecht.
15. Bayer, J. and Hunter, R. (1991) Miner, Manager and Researcher: Three
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16. See footnote 4, above.
17. See footnote 6, above.
18. Alpar, P. (1991) Knowledge-based Modelling of Marketing Managers’
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8, 17–29.
19. McCann, J. M., Lahti, W. G. and Hill, J. (1991) The Brand Managers’ Assistant:
A Knowledge-based System Approach to Brand Management, International
Journal of Research in Marketing, 8, 51–75.