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7<br />

Appendix<br />

The standard deviation<br />

The standard deviation is designed to measure the amount of variation<br />

in a set of data: the larger the standard deviation, the more variation<br />

there is. Its calculation involves the following steps:<br />

(1) Calculate the mean of the observations.<br />

(2) Subtract the mean from each observation. The resulting values are<br />

known as deviations.<br />

(3) Square the deviations.<br />

(4) Sum the squared deviations.<br />

(5) Divide this sum by the number of observations.<br />

(6) Find the square root of the figure derived in (5).<br />

Example<br />

The profits resulting from five products are shown below. Find the<br />

standard deviation.<br />

$18 000 $19 000 $19 000 $21 000 $18 000<br />

The mean profit is $19 000, so we have:<br />

Profit ($) Profit–mean (Profit–mean) 2<br />

18 000 −1000 1 million<br />

19 000 0 0<br />

19 000 0 0<br />

21 000 2000 4 million<br />

18 000 −1000 1 million<br />

Sum 6 million

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