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Applying simulation to investment decisions 197<br />

Utility U(x)<br />

1<br />

0.9<br />

0.8<br />

0.7<br />

0.6<br />

0.5<br />

0.4<br />

0.3<br />

0.2<br />

Probability density<br />

U(x) = 0.4x − 0.04x 2<br />

Profit<br />

(a)<br />

0.1<br />

0<br />

0 1 2 3 4<br />

x<br />

5<br />

Money ($m)<br />

(b)<br />

U(x) = 0.25x − 0.01x 2<br />

Figure 7.9 – (a) A normal probability distribution for profit; (b) examples of quadratic<br />

utility functions<br />

averse). Second, a plot of the cumulative probability distributions for<br />

the profits earned by the plate and the figurine showed that the figurine<br />

had second-degree stochastic dominance over the plate. Thus while the<br />

figurine had a slightly higher probability of yielding a loss, it could also<br />

generate much larger profits than the plate, and this was sufficient for it<br />

to have the highest expected utility, even though the manager was risk<br />

averse. A decision was therefore made to go ahead with production of<br />

the figurine.<br />

Applying simulation to investment decisions<br />

The techniques which we have outlined in this chapter have been most<br />

widely applied in the area of investment appraisal. In this section we will

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