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192 Applying simulation to decision problems<br />

choose. The problem is, unlike the examples which we encountered in<br />

Chapter 5, each option has a very large number of possible outcomes.<br />

One way around this problem is to find a mathematical function which<br />

will approximate the decision maker’s utility function. A computer can<br />

then be used to calculate the utility for each profit generated in the<br />

simulation run. The resulting utilities would then be averaged to give<br />

the expected utility.<br />

Stochastic dominance<br />

Sometimes the alternative with the highest expected utility can be<br />

identified by a short cut method which is based on a concept known as<br />

stochastic dominance. This exists where the expected utility of one option<br />

is greater than that of another for an entire class of utility functions. This<br />

means that we can be sure that the option will be preferred without<br />

going to the trouble of eliciting the decision maker’s complete utility<br />

function; all we need to establish is that the utility function has some<br />

basic characteristics. 3<br />

Stochastic dominance can be recognized by plotting the cumulative<br />

probability distribution functions (CDFs). As we saw in Chapter 4, the<br />

CDF shows the probability that a variable will have a value less than<br />

any given value. First- and second-degree stochastic dominance are the<br />

two most useful forms which the CDFs can reveal.<br />

First-degree stochastic dominance<br />

This concept requires some very unrestrictive assumptions about the<br />

nature of the decision maker’s utility function. When money is the<br />

attribute under consideration, the main assumption is simply that higher<br />

monetary values have a higher utility. To illustrate the application of<br />

first-degree stochastic dominance, consider the following simulation<br />

results which relate to the profits of two potential products, P and Q:<br />

Profit<br />

($m) Prob.<br />

Product P Product Q<br />

Cumulative<br />

prob.<br />

Profit<br />

($m) Prob.<br />

Cumulative<br />

prob.<br />

0tounder5 0.2 0.2 0tounder5 0 0<br />

5 to under 10 0.3 0.5 5 to under 10 0.1 0.1<br />

10 to under 15 0.4 0.9 10 to under 15 0.5 0.6<br />

15 to under 20 0.1 1.0 15 to under 20 0.3 0.9<br />

20 to under 25 0.1 1.0

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