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Assessment of decision structure 155<br />

Equip to<br />

manufacture<br />

calculators<br />

Do not equip to<br />

manufacture<br />

calculators<br />

Equip<br />

half<br />

factory<br />

Equip<br />

whole<br />

factory<br />

Price of calculators<br />

increases in next<br />

half year<br />

Price drop in next<br />

half year<br />

Price steady in next<br />

half year<br />

Increase<br />

calculator<br />

production<br />

Maintain<br />

calculator<br />

production<br />

Reduce<br />

calculator<br />

production<br />

Stop<br />

calculator<br />

production<br />

Figure 6.8 – Toward the correct decision-analytic representation of the calculator<br />

problem?<br />

Do you agree? Actually, you have probably guessed, there is no<br />

obviously right or wrong representation of any problem that is in any<br />

way related to real life. Although Expected Utility may be an optimal<br />

decision principle there is no normative technique for eliciting the<br />

structure of the decision problem from the decision maker. It is really a<br />

matter of the decision analyst’s judgment as to whether the elicited tree<br />

is a fair representation of the decision maker’s decision problem. Once<br />

a structure is agreed then the computation of expected utility is fairly<br />

straightforward. Structuring is therefore a major problem in decision<br />

analysis, for if the structuring is wrong then it is a necessary consequence<br />

that assessments of utilities and probabilities may be inappropriate and<br />

the expected utility computations may be invalid.<br />

Figure 6.9 presents a description of the typical phases in a decision<br />

analysis of a problem that the decision maker wishes to resolve with<br />

help of the practitioner of decision analysis – the decision analyst.<br />

Stages 1 and 2 of the decision process are iterative, the structure of<br />

the decision problem emerges from discussions between the decision<br />

maker and the analyst. Once a structure for the decision representation<br />

has been agreed and probabilities and utilities are elicited (stage 3)<br />

the expected utility for the various acts under consideration can be<br />

computed (stage 4) and the act which has the maximal expected utility<br />

is chosen (stage 5).

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