semmelweis university - Faculty of Physical Education and Sport ...
semmelweis university - Faculty of Physical Education and Sport ... semmelweis university - Faculty of Physical Education and Sport ...
Réka Veress Eötvös Loránd University, Faculty of Education and Psychology, Budapest, Hungary Supervisor: Júlia Bősze, assistant lecturer Funding Opportunities for "Sport for All" Provided by the EU The study goes about European funding opportunities in the field of sport which are not wellknown among sport organizations. The so called community programs, like Europe for Citizens, Youth in Action etc. serve unused sources for the Hungarian sport clubs. Since the European Union treats professional sport as a market based activity, financial support is available only for non-profit, mostly "sports for all" organizations. In order to learn more about the funding knowledge of different sport organizations a telephone survey was made among them. Getting the results of that survey it became obvious that the familiarity with the different funding opportunities is very diverse. Some associations have already own experiences others have not even heard about the programs. Therefore it is necessary to collect, examine and summarize the basic practical informations about community programs. In this study different kinds of methods are used to achieve its aim, namely to provide a useful, short summary about the previously mentioned programs. Document analysis, interviews, case studies all serve the purpose to familiarize the sport organizations with the community programs. Although the main financial sources are available in the framework of the national development program (ÚMFT), it is an additional opportunity to apply for direct Union's support. A very wide range of calls for proposals are available each year, during the period of 2007-2013. Sport can join to the field of citizenship, youth, health, environment, culture etc. The point is that in all programs sport should be a tool, which helps to achieve the purposes of the particular program and not the aim of the project. All programs indicate excellent opportunity to improve international relations, since most of them require partners from other EU countries. According to the Lisbon Treaty sport became part of Union's policies that means special sources will be available. In 2009 appeared the first call for proposal especially for sport. It's name is "Preparatory Actions in the field of sport". To learn more about the programs, focal points other details, listen carefully to the presentation! 34
Artiom Deyev Russian State University of Physical Education, Moscow, Russia Supervisor: Zolotov Mikhail Ivanovich “4 p’s” Concept in Sport Management The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four P‘s concept is explained in most marketing textbooks and classes. Elements of the marketing mix are often referred to as 'the four Ps': Product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Packaging also needs to be taken into consideration. Price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product. Place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations (see Product above). In the conference I would like to explain that it should be effective to use the very method applying to sport clubs. In this case, we should convert product to sport lessons, place to a gym, promotion to advertising. Going further, when a marketer finds optimal meanings to these variable numbers, marketing effectiveness will be increased. Customer‘s demands and preferences will be comprehended and therefore satisfied. More customers will be attracted, increasing club‘s income. 35
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Réka Veress<br />
Eötvös Loránd University, <strong>Faculty</strong> <strong>of</strong> <strong>Education</strong> <strong>and</strong> Psychology, Budapest, Hungary<br />
Supervisor: Júlia Bősze, assistant lecturer<br />
Funding Opportunities for "<strong>Sport</strong> for All" Provided by the EU<br />
The study goes about European funding opportunities in the field <strong>of</strong> sport which are not wellknown<br />
among sport organizations. The so called community programs, like Europe for<br />
Citizens, Youth in Action etc. serve unused sources for the Hungarian sport clubs.<br />
Since the European Union treats pr<strong>of</strong>essional sport as a market based activity, financial<br />
support is available only for non-pr<strong>of</strong>it, mostly "sports for all" organizations. In order to<br />
learn more about the funding knowledge <strong>of</strong> different sport organizations a telephone survey<br />
was made among them. Getting the results <strong>of</strong> that survey it became obvious that the<br />
familiarity with the different funding opportunities is very diverse. Some associations have<br />
already own experiences others have not even heard about the programs. Therefore it is<br />
necessary to collect, examine <strong>and</strong> summarize the basic practical informations about<br />
community programs. In this study different kinds <strong>of</strong> methods are used to achieve its aim,<br />
namely to provide a useful, short summary about the previously mentioned programs.<br />
Document analysis, interviews, case studies all serve the purpose to familiarize the sport<br />
organizations with the community programs. Although the main financial sources are<br />
available in the framework <strong>of</strong> the national development program (ÚMFT), it is an additional<br />
opportunity to apply for direct Union's support. A very wide range <strong>of</strong> calls for proposals are<br />
available each year, during the period <strong>of</strong> 2007-2013. <strong>Sport</strong> can join to the field <strong>of</strong> citizenship,<br />
youth, health, environment, culture etc. The point is that in all programs sport should be a<br />
tool, which helps to achieve the purposes <strong>of</strong> the particular program <strong>and</strong> not the aim <strong>of</strong> the<br />
project. All programs indicate excellent opportunity to improve international relations, since<br />
most <strong>of</strong> them require partners from other EU countries. According to the Lisbon Treaty sport<br />
became part <strong>of</strong> Union's policies that means special sources will be available. In 2009 appeared<br />
the first call for proposal especially for sport. It's name is "Preparatory Actions in the field <strong>of</strong><br />
sport". To learn more about the programs, focal points other details, listen carefully to the<br />
presentation!<br />
34
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