Thomas Hachenberger VVS - Cities for Mobility
Thomas Hachenberger VVS - Cities for Mobility
Thomas Hachenberger VVS - Cities for Mobility
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WORKSHOP A<br />
(SPORT EVENTS)<br />
TARIFFS AND<br />
INFORMATION<br />
<strong>Thomas</strong> <strong>Hachenberger</strong>, Director, <strong>VVS</strong> GmbH<br />
„cities <strong>for</strong> mobility“, 11th June 2007
Gottlieb-Daimler-Stadion Stuttgart: FIFA Green Goal: 50 % Modal<br />
split (visitors with public transport to the stadium)<br />
� Gottlieb-Daimler-Stadion within the NeckarPark Stuttgart. FIFA-WM 2006: 6 WM games<br />
incl. the match <strong>for</strong> the third place at 8th of Juli 2006. Public transport with: Stadtbahn,<br />
(regular and special lines) S-Bahn (2 stations) and regional lines.<br />
� The achieved Modal Split went up to 80 %<br />
(by comparison: VfB matches: 60 %)<br />
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In the heart of the city: public viewing area at Schlossplatz<br />
� more visitors in the public viewing area than in the stadium<br />
� about 1,7 million additional journeys within 4 weeks<br />
� about 3 million Euros extra ticket revenues<br />
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Tailor-made ticketing <strong>for</strong> soccer fans<br />
� the so-called „KombiTicket“, that means a ticket valid as well <strong>for</strong> the WM games as <strong>for</strong><br />
using public transport, was a huge success. It was the first obligatory ticket in FIFAhistory.<br />
The ticket was valid in the whole <strong>VVS</strong> area, the whole day and night.<br />
� FIFA-officials and the media generally used the FIFA shuttle busses and free tickets from<br />
Deutsche Bahn AG. There was little demand <strong>for</strong> the special local media tickets.<br />
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Ticketing <strong>for</strong> visitors and passengers<br />
� FIFA and local Volunteers have got a cheap special ticket (<strong>for</strong> a month or more)<br />
� 2006 participants at the UNESCO World Youth Festival (<strong>for</strong> fourteen days)<br />
� several hundred participants and coaches at the WM Fan Camp (<strong>for</strong> several weeks)<br />
� special offer to tourist groups from other nations (<strong>for</strong> example: 500 travellers from<br />
Australia <strong>for</strong> one week)<br />
� single-tourists strongly used the „3-days-ticket“ <strong>for</strong> 12 €<br />
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Extensive supply of in<strong>for</strong>mations be<strong>for</strong>e the event (pre-trip-in<strong>for</strong>mation)<br />
� every ticket owner got a detailed<br />
in<strong>for</strong>mation package from OK (playing<br />
field, security etc.)<br />
� national newspapers (Stern, Focus,<br />
Prinz) delivered a great deal of<br />
in<strong>for</strong>mation and supplements<br />
� several institutions as FIFA, DFB,<br />
tourist offices and public transport<br />
installed special websites. The <strong>VVS</strong><br />
WM website had about 100.000 visits<br />
in June<br />
� multilingual flyers (German, English,<br />
French and Spanish) with all<br />
in<strong>for</strong>mation <strong>for</strong> Stuttgart passengers<br />
were handed out (circulation: 350.000).<br />
Special time-tables were produced<br />
(180.000).<br />
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Local in<strong>for</strong>mations (on spot) are accepted well<br />
� service personnel from public transport was trained<br />
according to the principle „service<br />
champion“. Some companies offered<br />
additional courses in English <strong>for</strong> their<br />
employees. At central places and stations<br />
extra service personnel was employed <strong>for</strong><br />
further in<strong>for</strong>mation<br />
� some hundred FIFA Volunteers and sixty local<br />
Volunteers worked as a task <strong>for</strong>ce near the<br />
stadium and in the city<br />
� interpreter in<strong>for</strong>mation at the central stations (main station, Gottlieb-Daimler-Stadion)<br />
was necessary <strong>for</strong> customer satisfaction<br />
� little demand <strong>for</strong> call centre services in the evening times<br />
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Thank you <strong>for</strong> your attention!<br />
Verkehrs- und Tarifverbund Stuttgart GmbH<br />
Rotebühlstraße 121<br />
70178 Stuttgart<br />
<strong>Thomas</strong> <strong>Hachenberger</strong><br />
Director<br />
hachenberger@vvs.de<br />
phone 0711-6606-2001<br />
fax 0711-6606-2000<br />
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