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China's Packaging Machinery Market Research Report - PMMI

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end-users choose to produce similar parts by themselves.<br />

14.2 The Food Industry<br />

An overview of China’s food industry<br />

In the two decades since reforms and opening their markets to the outside world,<br />

China’s food industry has been continuously growing at an annual rate as high as<br />

10%-20%, thus the pillar sector in consumer industry. As shown by the State<br />

Statistical Bureau, a total value of output of RMB 800 million has been achieved by<br />

all the food enterprises in 1999, accounting for 10.3% of national total in the field of<br />

industry. With the focus of consumers shifting from quantity to quality, people have<br />

begun to pay attention to the balance of nutrition. A wider variety of foods have<br />

become more available as urban and rural citizens both earn higher wages.<br />

Promises of China’s food industry<br />

(1) The food structure is undergoing further improvement, with increased quality<br />

and variety. The concepts of nutrition and convenience are becoming more and<br />

more prominent as citizens are better paid and the pace of life speeds up. As a<br />

result, the socialization of household food consumption is accelerated, the<br />

market for frozen food expands, and diary product is one of the most promising<br />

industries in the few years to come. Currently, the annual consumption of diary<br />

food per capita is just 6.6 kg, the near future, however, may witness an increase<br />

to 20-30 kg.<br />

(2) A general trend is to equip the food processing industry with new, high<br />

technology equipment. To cater to people’s demand, modern food processing is<br />

advancing toward the trend of providing safer, more nutritious, faster, more<br />

convenient, and varied foods. In this case, the traditional processing methods<br />

and technology can no longer satisfy the needs of the modern food industry.<br />

(3) The development of health food.<br />

The recent decades have seen a profound change in the eating habits of China.<br />

China has solved the problem of feeding their large population, and most of the<br />

people afford a fairly comfortable life now. They are beginning to pay more<br />

attention to health instead of just getting food to eat, hence the line of health<br />

food.<br />

73

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