China's Packaging Machinery Market Research Report - PMMI

offices in China for direct distribution to better serve the customers with a more
professional technical background
(4) Import and Export Company (I&E)
An import and export company functions as a special distribution channel to serve
the foreign manufacturers who do not have the right to export to China directly.
Nonetheless, such method is rarely adopted because the I&E company is not able to
provide professional technical support and after-sale service.
(5) Setting up factories in China
Some manufacturers set up factories in China, most of them Taiwanese. The major
products are usually easily worn parts instead of core parts of high technological
content.
(6) Exhibition
The first step for foreign manufacturers to enter a market is to participate in an
exhibition. An exhibition is an ideal place to get information about domestic demand.
In addition, expos prove effective methods to advertise your company even in
comparison with the professional newspapers and magazines.
(7) Tendering
Another choice for foreign manufacturers to enter China’s market. As stipulated by
Chinese government, any purchase above RMB 500,000 shall be made through
tendering. It is advisable that foreign manufacturers keep an eye on the notice of
tendering companies in China.
(8) Utilizing the World Wide Web
Establishing links to some well-known websites specializing in the packaging trade
to advertise your company.
The current proportion of the said forms of sales reached by the market survey on
foreign manufacturers is as follows:
57