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China's Packaging Machinery Market Research Report - PMMI

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Through the market survey on domestic manufacturers, the current proportion of the<br />

said five forms of sales is as follows:<br />

Govenmental<br />

Purchase<br />

3%<br />

Agency<br />

5%<br />

11.1.2 Overseas Suppliers<br />

(1) Agency<br />

Exhibitions<br />

3%<br />

Direct Sale<br />

75%<br />

56<br />

Cooperation<br />

with Others<br />

14%<br />

Sales volume through agencies account for the largest percentage of overseas sales.<br />

Most of the foreign manufacturers tend to sell their products through agencies<br />

because of their uncertainty about the future of China’s market. They have developed<br />

a market for themselves by relying on the distribution channels and after-sales<br />

service system of the agencies. In addition, agencies can provide installation and<br />

maintenance services.<br />

(2) Purchase by transnational corporation<br />

Another major source of packaging machinery in China. Some subsidiaries of<br />

transnational corporations import such machinery as arranged by their parent<br />

corporations.<br />

(3) Office<br />

Once satisfactory sales volumes are attained, the foreign manufacturers will set up

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