China's Packaging Machinery Market Research Report - PMMI

10. FACTORS AFFECTING CHINESE END USERS’ PURCHASES
By and large, China’s end users take into account the following factors when
choosing packaging machinery:
(1) Price
The price is the primary factor that concerns the Chinese end-users when they
consider buying imported packaging machinery. In fact, there is a great
difference in the price of imported machinery and locally made machinery.
(2) Quality
The difference between imported machinery and domestic machinery has a direct
effect on the choice of the end users. Imported machines provide better quality
that domestic ones.
(3) After-sale service
China’s users are concerned about getting after-sale service of imported
machinery, including technical assistance, parts, and accessories.
(4) Compatibility
End-users in China take in to account whether the imported machinery is
compatible with their original machinery.
(5) Brand
The enterprises also choose imported machinery according to their confidence in
and the previous experience of using a certain brand of machinery.
(6) Durability
Durability is taken into consideration in judging the value of imported
machinery.
(7) Easy operation
It is imperative that the machines are user friendly for workers.
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