China's Packaging Machinery Market Research Report - PMMI

6.5 The Personal Care Industry
By 2010, the total national gross sales in the line of personal care industry will reach
RMB 80 billion with a sustaining annual increase rate of 12.9%, as forecasted by
China State Statistics Bureau.
6.6 An Analysis on the Sample Enterprises of the Five Industries
(1) Each interviewee comes from a large or medium enterprise in its own industry
sector, who has a good business standing, advanced technology and promising
prospects for development
(2) Each interviewee feels the necessity to import advanced packaging machinery
and equipment to stay more competitive in the market. Each company has strong
financial resources to devote to this purpose if need be.
(3) Some of the interviewed enterprises are Chinese state-owned and operated. In
order to realize the industrial reform and restructuring, the Chinese government
will consider offering favorable fiscal policies towards to them in terms of
upgrading the existing equipment.
(4) From the standpoint of the customers, with the rise of people's living standards,
they become more demanding for a better commodity package.
(5) Enterprises who wish to enter the international market with their products feel
strongly that they need to improve the packaging of their products.
42