27.02.2013 Views

China's Packaging Machinery Market Research Report - PMMI

China's Packaging Machinery Market Research Report - PMMI

China's Packaging Machinery Market Research Report - PMMI

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

4.2 The Beer Industry<br />

Carlsberg<br />

Heineken<br />

San Miguel<br />

Suntory<br />

Five Star<br />

Reeb<br />

Beck<br />

Blue Ribbon<br />

<strong>Market</strong> Shares<br />

Budweiser<br />

4.2.1 Total market value and the shares<br />

35<br />

Other<br />

Yanjing<br />

Tsingtao<br />

(1) The Beer industry has achieved rapid development in China since the reforms<br />

and market opening in 1978, and has been growing at the annual rate of 20-27%<br />

since the mid ’80s. In 1993, the beer output, accounting for more than 60% of<br />

the total output of all alcoholic beverages, made its first breakthrough.<br />

(2)<br />

Year Output Unit 10 thousand tons<br />

1995 1568.82<br />

1996 1681.91<br />

1997 1888.94<br />

1998 1988<br />

1999 2088<br />

(2) The market share of major beer producers in 1999:<br />

Name Brands Percentage (%)<br />

Tsingtao Beer Group Tsingtao 19.13<br />

Yanjing Beer Group Yanjing 10.71<br />

Budweiser Wuhan International<br />

Brewing Co., Ltd.<br />

Budweiser 10.02<br />

Blue Ribbon Guangdong Beer Co., Blue Ribbon 9.55<br />

Ltd.<br />

Fujian Putian Jinshi Beer Co., Ltd. Beck 4.35<br />

Shanghai Mingle Beer Co., Ltd. Reeb 3.04<br />

Five Star Beer Co., Ltd. Five star 3.01<br />

Suntory Brewing (Shanghai) Co.,<br />

Ltd.<br />

Suntory 2.97<br />

San Miguel Guangzhou Beer Co., San Miguel 2.59<br />

Ltd.<br />

Heineken Beer Company Heineken 1.82<br />

Carlsberg Beer (Huizhou) Carlsberg 1.68

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!