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China's Packaging Machinery Market Research Report - PMMI

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Interviewee Xiao Kang Food <strong>Packaging</strong> <strong>Machinery</strong> Co., Ltd.<br />

(Exclusively-owned by a Taiwan company)<br />

Phone 0536-6161188<br />

Fax 0536-6214068<br />

1. MAJOR PRODUCTS OF THE INTERVIEWEE:<br />

PRODUCT<br />

1 Vacuum Packer<br />

2 Automatic Closing Machine<br />

2. THE TURNOVER OF 1997,1998 AND 1999 IS LISTED BELOW:<br />

3. MAIN CLIENTS:<br />

Year Turnover<br />

1997 529<br />

1998 659<br />

1999 824<br />

Client<br />

1 Shandong Delicious Group Corp.<br />

2 Shandong Jinluo Group Corp.<br />

182<br />

(Unit: USD 1000)<br />

4. DO YOU ATTEND ANY EXH IBITIONS FOR PACKAGING MACHINERY? PLEASE<br />

SPECIFY THE NAMES OF THE EXHIBITIONS YOU ATTEND MOST.<br />

Exhibition<br />

1 Dalian International Food Processing <strong>Packaging</strong> <strong>Machinery</strong> Exhibition<br />

2 Shanghai International Beverage and Beverage Technology Exhibition<br />

3 Jinan International Food and Food <strong>Packaging</strong> <strong>Machinery</strong> Exhibition<br />

4 International Medicine and Personal Care Product <strong>Packaging</strong> <strong>Machinery</strong><br />

Exhibition<br />

5. PRICING STRATEGY AND MARKETING METHOD<br />

a) Pricing Strategy<br />

Interviewee’s product price is at medium level, which is quite competitive in<br />

packaging machinery made by China.<br />

b) <strong>Market</strong>ing Method<br />

Promoting through attending all kinds of food and beverage packaging<br />

machinery as well as clients’ recommendation.

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