China's Packaging Machinery Market Research Report - PMMI

Interviewee Zhejiang Baochun Packaging Machinery General Factory of
King Star Group Ltd.
Address 19 Lane 185, Lucheng Rd, Wenzhou, Zhejiang Province
Phone 0577-8716482
Fax 0577-8716210
E-mail kingstar@kingstar-group.com
Ownership Collective
Assets US$ 31,253,000
Number of Staff 238
G. Manager Jin Shaofen
1. MAJOR PRODUCTS OF THE INTER VIEWEE:
No. Product Name
1 Multi-use vacuum & air-pressing packaging machine
2 Multi-use bottle-sealing machine
3 Shrink packaging machine
4 All-auto liquid packaging machine
2. THE ASSETS, TURNOVER, AND PROFITS AS OF 1997~1999 IS LISTED BELOW:
(Unit: USD 1000)
Year Output Turnover Profits
1997 5,294 5,212 400
1998 5,353 5,294 373
1999 6,118 6,012 171
3. MARKET COVERAGE OF IN TERVIEWEE’S PRODUCT AT HOME OR ABROAD :
Product Market Coverage at Home
Vacuum packaging machine 32.5%
Bottle-sealing machine 31%
Shrink packaging machine 11%
Liquid packaging machine 13%
4. PRICE TACTICS AND MARKETING MEANS:
Small profits but quick turnover; to establish 100 distribution agencies across the
country and seek agents abroad, to promote our fame.
5. MAJOR CLIENTS OF THE INTERVIEWEE:
No. Client Name
1 Shanghai Baimiao Ltd.
2 Guangzhou Procter & Gamble Ltd.
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