China's Packaging Machinery Market Research Report - PMMI

(3) Product range adjustment should be made according to the fluctuation of need.
With the popularization of carbonated drinks, vigorous action is taken to expand
fruit and vegetable juices, botany protein beverages, drinkable mineral water,
and to develop solid and special- nutrition beverages. Carbonated drinks have
been in China for a long time, and they will continue to expand. Bottled
drinking water and pure water will gradually be replaced by mineral and spring
waters. Fruit juice beverages are the weak link of CBI, lagging seriously behind.
Because of its richness in fruits, China shall find a normal stage of development
of its fruit juice industry.
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Questionnaire of Packaging Machinery End-users of CBI
(1) As seen in Table 1: the countries which export the most machinery in this
industry are: Germany, Italy, and Sweden. Germany and Italy have strength in
instilling equipment, beer-instilling in particular. The major manufacturers are
Germany’s KRONES and KHS, Italy’s SASIB. Sweden has Tetra Pack, who
enjoys monopoly in sterile packaging, and comes out third in the market
proportion.
Imported
Country Volume (USD 1000) Ratio %
Germany 754 33.0%
Italy 743 32.5
USA 95 4.2
France 93 4.1
S. Korea 90 3.9
Sweden 392 17.1
Domestic 121 5.2
Total 2,288 100
Table 1
(2) As shown in Table 2 and the relevant chart: there has been dramatic increase in
imported packaging machines since 1996. It is mainly due to the fierce
competition in the lines of beer and beverage. In the line of beer, the main
competition is between Tsingtao Beer and Yanjing Beer. In soft drinks,
competition is between Robust and Wahaha. Such competition propels other
large enterprises in the line to invest more and more funds in importing
equipment to improve each one’s own strength in competition.
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