graphic design opening analysis - Depot 1
graphic design opening analysis - Depot 1 graphic design opening analysis - Depot 1
graphic design opening analysis aim – message – target group – media demands in general attention – identification – interest image informative – decorative – emotional – communicative TexT font – typography as image – decorative typography – legibility – information hierarchy – amount of information – relation between text and image composiTion grid – complexity – size – movement – cutting – space colour association and effect – saturation light/dark warm/cold – eye catcher locaTion of communicaTion 1/42
- Page 2 and 3: opening analysis aim, message, targ
- Page 4 and 5: demands in general aTTenTion idenTi
- Page 6 and 7: idenTificaTion søren ajspur/Jesper
- Page 8 and 9: graphic design image TexT composiTi
- Page 10 and 11: image informaTive decoraTive emoTio
- Page 12 and 13: decoraTive 4 creatuve magazine spre
- Page 14 and 15: communicaTive art machine, a Traile
- Page 16 and 17: fonT serif - sans serif - display N
- Page 18 and 19: decoraTive Typography a2/sW/hK book
- Page 20 and 21: legiBiliTy nanette graphic design p
- Page 22 and 23: amounT of informaTion TBWa/chiat/da
- Page 24 and 25: composiTion grid complexiTy size mo
- Page 26 and 27: grid 1 2 3 4 5 6 7 8 9 10 11 12 13
- Page 28 and 29: size pulse advertising movie poster
- Page 30 and 31: cuTTing david carson magazine page,
- Page 32 and 33: colour associaTion and effecT saTur
- Page 34 and 35: associaTion and effecT John fulbroo
- Page 36 and 37: eye caTcher onlab Newspaper cover J
- Page 38 and 39: The martin agency Billboard, 1998 3
- Page 40 and 41: Jung von matt Plastic bag 40/42
- Page 42 and 43: slinkachu Snake graphity Joshua all
<strong>graphic</strong> <strong>design</strong><br />
<strong>opening</strong> <strong>analysis</strong><br />
aim – message – target group – media<br />
demands in general<br />
attention – identification – interest<br />
image<br />
informative – decorative – emotional – communicative<br />
TexT<br />
font – typography as image – decorative typography – legibility – information<br />
hierarchy – amount of information – relation between text and image<br />
composiTion<br />
grid – complexity – size – movement – cutting – space<br />
colour<br />
association and effect – saturation light/dark warm/cold – eye catcher<br />
locaTion of communicaTion<br />
1/42
<strong>opening</strong> <strong>analysis</strong> aim, message, target group<br />
photo: michael Baumberger<br />
2/42
<strong>opening</strong> <strong>analysis</strong> media<br />
studio Brave Identity /poster, website, folder and various prints, 2010<br />
3/42
demands in general<br />
aTTenTion<br />
idenTificaTion<br />
inTeresT<br />
4/42
aTTenTion<br />
The ad counsil advertisement, 1990 5/42
idenTificaTion<br />
søren ajspur/Jesper gregers larsen Calendar, 2011<br />
côme de Bouchony Calendar, 2007<br />
6/42
inTeresT<br />
anthon Beeke poster Why not associates poster, 1997<br />
7/42
<strong>graphic</strong> <strong>design</strong><br />
image<br />
TexT<br />
composiTion<br />
colour<br />
8/42
image + text + composition + colour<br />
ogilvy & mather Advertisement, 1998<br />
9/42
image<br />
informaTive<br />
decoraTive<br />
emoTional<br />
communicaTive<br />
10/42
informaTive<br />
magazine spread<br />
11/42
decoraTive<br />
4 creatuve magazine spread, 2002<br />
12/42
emoTional<br />
samatamason spread, folder, 2003 empire <strong>design</strong> movie poster, 2011<br />
13/42
communicaTive<br />
art machine, a Trailer park company movie poster, 2006<br />
preparation h advertisement, 1993<br />
14/42
TexT<br />
fonT<br />
Typography as image<br />
decoraTive Typography<br />
legiBiliTy<br />
informaTion hierarchy<br />
amounT of informaTion<br />
relaTion BeTWeen TexT and image<br />
15/42
fonT serif - sans serif - display<br />
Nissint re solorer ibusdan temquo earcia<br />
nonseque voluptas ea sus, coneturest, ipit<br />
aut odior aut ommolupta sin culparcid<br />
quaectotae dem aut dolor accat ulliogi<br />
ipictem renis. Optae non rem vel<br />
idestotatia parum am, omnihil il modia.<br />
William caslon caslon (modern version), org. 1700’s<br />
Nissint re solorer ibusdan temquo<br />
earcia nonseque voluptas ea<br />
sus, coneturest, ipit aut odior aut<br />
ommolupta sin culparcid quaectotae<br />
dem aut dolor accat ulliogi ipictem<br />
renis. Optae non rem vel idestotatia<br />
parum am, omnihil il modia.<br />
Nissint re solorer ibusdan<br />
temquo earcia nonseque<br />
voluptas ea sus, coneturest,<br />
ipit aut odior aut ommolupta<br />
sin culparcid quaectotae dem<br />
aut dolor accat ulliogi ipictem<br />
renis. Optae non rem vel<br />
idestotatia parum am, omnihil<br />
il modia.<br />
max miedinger helvetica, 1957 oswald Bruce cooper cooper black, 1921<br />
16/42
fonT serif - sans serif - display<br />
book cover, 2000’erne<br />
Jim stoddart book cover, 2008 lotta Kühlhorn book cover, 2000’s<br />
17/42
decoraTive Typography<br />
a2/sW/hK book cover, 2009 herb lubalin poster, 1968<br />
18/42
decoraTive Typography<br />
Kellerhouse, inc. movie poster, 2010<br />
cornel Windlin poster, 1995<br />
19/42
legiBiliTy<br />
nanette <strong>graphic</strong> <strong>design</strong> page, folder, 2009<br />
david carson magazine page, 1990<br />
20/42
informaTion hierarchy<br />
poster, 1875 marc Bally Poster, 2008<br />
21/42
amounT of informaTion<br />
TBWa/chiat/day advertisement, 2000’s<br />
22/42
elaTion BeTWeen TexT and image<br />
ddB advertisement, 1960 TBWa/chiaT/day advertisement, 1997<br />
23/42
composiTion<br />
grid<br />
complexiTy<br />
size<br />
movemenT<br />
cuTTing<br />
space<br />
24/42
grid<br />
Kenneth schultz magazine spread, 2005-06 / sune ehlers magazine spread, 2008<br />
25/42
grid<br />
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24<br />
newspaper, 2011<br />
26/42
complexiTy<br />
mogel muth Werbeagentur gmBh Advertisement, 1997<br />
helicopter Poster, 2004<br />
27/42
size<br />
pulse advertising movie poster, 2005 Bemis Balkind movie poster, 1968<br />
28/42
movemenT<br />
Jean carlu Poster, 1932 vince frost poster, 2000<br />
29/42
cuTTing<br />
david carson magazine page, 1992<br />
chris ashworth magazine cover, 2002<br />
30/42
space<br />
ott+stein catalogue spread, 1988<br />
damian Jacques magazine spread, 2001<br />
31/42
colour<br />
associaTion and effecT<br />
saTuraTion<br />
lighT/darK Warm/cold<br />
eye caTcher<br />
32/42
orange:<br />
Association: fire, warmth<br />
Effect: energy, joyfull,<br />
social, positive<br />
red:<br />
Association: blood, danger,<br />
war, love, anger<br />
Effect: exciting, aggressive,<br />
panic, focus, energy,<br />
attention, performance<br />
enhancing<br />
yellow:<br />
Association: sun, warm<br />
Effect: analytic, joyfull,<br />
communicative, optimistic<br />
purple:<br />
Association: mystic, royal,<br />
wealth, spiritual<br />
Effect: melancholic, creative<br />
green:<br />
Association: nature, harmony<br />
Effect: relaxing, comforting,<br />
soothing<br />
Blue:<br />
Association: sky, ocean, soul,<br />
seriousness, cool, silence,<br />
longing<br />
Effect: soothing, relaxing,<br />
melancholic<br />
33/42
associaTion and effecT<br />
John fulbrook iii book cover, 2008 ogilvy & mather advertisement, 2000<br />
intralink film <strong>graphic</strong> <strong>design</strong> movie poster, 2007<br />
34/42
saTuraTion, lighT/darK, Warm/cold<br />
BlT & associates movie poster, 2007<br />
movie poster, 2011<br />
35/42
eye caTcher<br />
onlab Newspaper cover Jamie reid Record cover, 1976<br />
36/42
locaTion of communicaTion<br />
37/42
The martin agency Billboard, 1998<br />
38/42
sonnenberg murphy leo Burnett Advertisement, 1998 crispin porter+Bogusky Advertisement, 1996<br />
39/42
Jung von matt Plastic bag<br />
40/42
Banksy Graphity<br />
41/42
slinkachu Snake graphity Joshua allen harris Inflatable bear, 2008<br />
42/42
liTeraTure<br />
advertising Today<br />
Warren Berger<br />
Phaidon, 2001<br />
Bauhaus<br />
Jeannine Fiedler & Peter Feierabend<br />
könemann, 1999<br />
The complete guide to digital <strong>design</strong><br />
Thames & Hudson, 2005<br />
<strong>design</strong>ing news<br />
Editorial Sol90, 2010<br />
The end of print<br />
Lewis Blackwell<br />
Chronicle Books, 2000<br />
eighty years of Book cover <strong>design</strong><br />
Joseph connolly<br />
Faber and Faber, 2009<br />
genius moves<br />
Heller/Ilic<br />
North Light Books, 2001<br />
grafische vormgeving in nederland<br />
Broos/Hefting<br />
V+K Publishing, 1999<br />
<strong>graphic</strong> <strong>design</strong> for the 21st century<br />
Charlotte & Peter Fiell<br />
Taschen, 2003<br />
The <strong>graphic</strong> language of neville Brody<br />
Jon Wozencroft<br />
Universe Publishing, 1996<br />
layout Workbook<br />
Kristin Cullen<br />
Rockport, 2007<br />
leve posteren!<br />
gyllan & kruse<br />
dansk postermuseum, 2004<br />
magculture<br />
Jeremy Leslie<br />
laurence king, 2003<br />
mit voller Kraft<br />
hornbostel, kopanski and rudi<br />
edition braus, 2001<br />
north by north<br />
gestalten verlag, 2002<br />
regular <strong>graphic</strong> <strong>design</strong> Today<br />
Gestalten Verlag, 2009<br />
Tangible<br />
Gestalten Verlag, 2009<br />
Thinking With Type<br />
ellen lupton<br />
Princeton Architectural Press, 2004<br />
Typo<br />
friedl, ott, stein<br />
Könemann, 1998<br />
vom Wort zum Bild<br />
ulf erdmann ziegler<br />
Ernst & Sohn, 1992<br />
43/42
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