An introduction to Profesional <strong>NFC</strong> <strong>Application</strong> <strong>Development</strong> <strong>for</strong> <strong>Android</strong> Due to publish in April More info
INTRODUCTION MOBILE PHONE TECHNOLOGY has been in a race in recent years to integrate new technologies and services, and the actors involved are all striving to be in the leading group that proposes new suggestions to the users. Innovative additional services entice users, who try to beat, or at least catch up with the people around them. Young people are especially keen to be part of such competition. Adults, on the other hand, aim to use the most effi cient services to make their lives easier — and to be a little bit admired at the same time. In terms of the appetite <strong>for</strong> using new technologies, companies do not lag behind the users. They are aware that companies that take the lead in promoting new technologies by embedding them in new services and offering them to the users will come out ahead, and that this is extremely important in today’s competitive world. Most companies try to propose new services themselves, if possible, or by a minimal number of companies working together if it is not. They try to entice the user by offering them services with low costs, and enhanced with additional features. Until recently, Near Field Communication (<strong>NFC</strong>) was not known at all. In just in a few years it has been introduced with great enthusiasm by organizations including governmental departments, research centers, and companies. There are two major areas in which <strong>NFC</strong> has the potential <strong>for</strong> success. The fi rst is its technological suffi ciency; the other is the ecosystem agreement by the actors in the game. These are very much interrelated. As the actors become convinced about the success of the new model, they invest more resources to develop it; and as new technical improvements take place, the ecosystem becomes more established and ready <strong>for</strong> the boom. When one actor invests more money in this option, that actor becomes more eager to make agreements with other actors in order to recoup their funding and achieve a better return on investment (RoI). When all the factors are analyzed, it might be confi dently suggested that an <strong>NFC</strong> boom is now about to start. As a short-range wireless communication technology that potentially facilitates the mobile phone usage of billions of people over the world, <strong>NFC</strong> offers an enormous number of use cases — including credit cards, debit cards, loyalty cards, car keys, and access keys to hotels, offi ces, and houses — and has the potential eventually to integrate all such materials into one single mobile phone. <strong>NFC</strong> is already having an enormous impact on the fi nancial ecosystem, as well as on mobile technology throughout the world. Mobile phone manufacturers, mobile network operators (MNOs), fi nancial institutions such as banks, and in<strong>for</strong>mation technology fi rms are per<strong>for</strong>ming R&D activities to increase their share of the pie as much as possible. <strong>NFC</strong> has become a real innovation in today’s mobile technology. Despite the fact that the technical structure of <strong>NFC</strong> is so simple, it offers a huge array of services, which is very important when you consider the ecosystem point of view. Potentially, it promises a vast number of ways to reach mobile phone users. Payment seems the <strong>for</strong>emost option <strong>for</strong> attempting to internalize <strong>NFC</strong> technology to the portfolio of promising services. Loyalty is another attractive way
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