26.02.2013 Views

Managing External Relations - Disaster Management Center ...

Managing External Relations - Disaster Management Center ...

Managing External Relations - Disaster Management Center ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

5<br />

Chapter<br />

Funding and Donor <strong>Relations</strong><br />

By studying this chapter you will learn about:<br />

UNHCR’s ability to raise money is based on a general atmosphere of credibility<br />

involving: the cost-effectiveness of field operations, the perception of UNHCR as<br />

an institution (its role, mandate and management), as well as the international<br />

impact of the High Commissioner. With increasing demand and competition for<br />

resources, the funding of UNHCR’s operations and its relations with both private<br />

and public sector donors require an agency-wide team effort.<br />

Donors are not only demanding more control of funds through earmarking<br />

and reporting requirements but they also want more visibility. While UNHCR<br />

visibility in the media has an important influence on donors, direct relations<br />

between UNHCR field offices and donor representatives are also very important.<br />

This chapter is designed to help you deal effectively with key actors and<br />

fundraising issues.<br />

Overarching Goals for Media <strong>Relations</strong>:<br />

♦ Protection of refugees/persons of concern<br />

♦ Co-ordinated relief effort to maximise resources<br />

■<br />

■<br />

■ The roles of key actors in funding and<br />

donor relations<br />

■ Guidelines for communicating with donors<br />

Specific Goals for Funding and Donor <strong>Relations</strong><br />

To maintain constructive relationships with donors.<br />

To seek active involvement of donors in missions and<br />

fundraising activities.<br />

To make program needs, progress and problems clear to donors.<br />

To demonstrate the practical use of donor funds.<br />

Knowledge Base<br />

Understanding needs, interests and requirements of donors.<br />

Understanding political and economic issues.<br />

Recognising key individuals and groups for relationship<br />

development to promote fund raising.<br />

Technical knowledge of funding sources.<br />

69

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!