Commercial - Resene

Fish Box
Wellington
A dramatic transformation of a faded
Wellington icon has injected new life
into the forecourt of Wellington Station.
The new structure which envelops the
original pie cart makes reference to
packaging and re-use through the form
of an unfolding box.
The overhaul of this structure signals a
new beginning for the site. Hooked on
Seafood is an upmarket takeaway outlet
specialising in gourmet fresh-caught
seafood, and it was vital that the Fish Box
gave the business a bright, vibrant image
to match with the high quality product
being sold.
Nestled in the corner of the Wellington
Railway Station forecourt, the Fish Box
draws curiosity from passers-by with its
vivid blue exterior. The structure butts
into an existing glass walkway canopy,
creating a sheltered promenade and
waiting area.
Resene Snap
128
Architecture and graphic design are
closely integrated throughout. Strong
complementary colours allow the
company logo to take centreplace on the
end façade, slowly dissolving around the
corners. Splashes of red on the aqua blue
exterior link the box’s packaging with
its contents. The box becomes activated
when black cover panels are removed to
reveal the bright red interior.
Colour was a key component to this
design right from the initial stages. Given
the small size of the building within its
environment, the use of strong colours
and graphics are the primary means
for drawing attention. The use of aqua
blue makes obvious reference to the
nature of the product, meaning the Fish
Box is both an object of interest and an
advertisement for Hooked on Seafood.
Architectural Specifier: Angela Foster,
Foster Architects
Building Contractor: Gill Spencer,
Spencer Construction
Colour Selection: Angela Foster, Foster
Architects and Stacey Macfarlane, SD Design
Painting Contractor: Kieran Kelly Painters
and Decorators
Products Used: Resene Lumbersider,
Resene Lustacryl
Colours Used: Resene Black, Custom colour
Foster’s Blue and Memphis Red colour
match