2013 media kit - PHOENIX Magazine

LUXURY DEMO · LONGEVITY · AUDITED/PAID · 2013 MEDIA KIT

Luxury audience? Your search ends here. 

For more than 45 years, PHOENIX magazine’s experienced writers, 

editors, and designers have captured all sides of the Valley with 

ground-breaking, award-winning and insightful reporting and 

design. Our features, narratives, and profiles keep our readers in touch 

with the Valley’s latest trends, events, personalities and places. Our 

unsurpassed service journalism helps them get the most out of it. 

PHOENIX magazine ranked among city magazines as a top circulation 

gainer in the United States this past decade. Additionally, our 

advertisers are plentiful, diverse, and loyal because our affluent, 

sophisticated readers are engaged and responsive.

Our 

Reader 

at-a-glance 

60% Female 

40% Male 

35-64 

Core Age Range 

7.5 years 

Average Subscription Length 

$ 1.2 

million 

Net Worth 

$179,737 

Average HHI 

95% 

Spend more than 30 

minutes with each issue 

75% 

Purchase a product or 

service based on an ad in 

PHOENIX magazine 

AGE 

Average age 54 

Core age range 35-64 

GENDER 

Female 60% 

Male 40% 

MARITAL AND FAMILY STATUS 

Married 91% 

Single 9% 

Children in the home 32% 

Average subscription length 7.5 years 

EDUCATION 

College educated 70% 

OCCUPATION 

Managerial and executive positions 

paying six-figure-plus incomes 

ECONOMIC PROFILE 

Net worth $1.2 million 

Average HHI $179,737 

Own a second home 25% 

PURCHASING HABITS 

Purchased a product or service based on an ad 

in PHOENIX magazine 75% 

Propensity for spending 65% 

Presence of a Platinum 

credit card 60% 

Luxury Readership: Demographics 

15169 N. SCOTTSDALE RD., STE. 310 | SCOTTSDALE, AZ 85254 | P: 480.664.3960 | F: 480.664.3963 

PHOENIXMAG.COM | FACEBOOK.COM/PHOENIXMAGAZINE | TWITTER: @PHOENIXMAGAZINE 

PURCHASING PLANS 

Within the next year, planning or strongly 

considering the following: 

Dental procedure 55% 

Consult a financial planner 51% 

Consult an interior designer, 

builder or remodeler 39% 

Remodel their current home 36% 

Purchase a piece of fine art 25% 

Influence a banking decision 25% 

Spend $1,000 or more on 

jewelry 24% 

WITHIN THE NEXT TWO YEARS: 

Purchase or lease a vehicle 40% 

Will spend $30,000+ on their next vehicle 74% 

Will spend $40,000+ on their next vehicle 37% 

LIFESTYLE INTERESTS 

Fitness 86% 

Arts 81% 

Sports 80% 

Travel 80% 

International Travel 61% 

Domestic Travel 86% 

Northern Arizona 86% 

Southern Arizona 65% 

Southern California 60% 

Hawaii 26% 

Cruise 69% 

Golf interest 78% 

Kitchen aids and 

small appliances 75% 

Tech users 70% 

Interest in gardening 64% 

Home entertainment 60% 

Clothing 54% 

Donates to environmental 

causes 54% 

Seeks outside help for 

home-related projects 51% 

Weight conscious 50% 

Boating 47% 

Skiing 35% 

Donor propensity 35% 

Outdoor activity 31% 

Personal care and beauty 30% 

Self improvements 29% 

Gourmet cooking 24% 

Child and parenting products 21% 

Pet enthusiasts 21% 

Sources: Audit Bureau of circulation’s statement June 2012, subject to audit. The Insight Group, 2007. Experian, 2008. *Audience based upon PHOENIX 

magazine’s total circulation. Pass-along circulation based upon 2.6 readers per copy, Magazine Publishers of America Circulation Metrics 2010.

What do 

readers 

think we 

do best? 

• Stories about local 

businesses 

• Stories about Valley growth 

• Best of the Valley roundups 

• Restaurant reviews and 

other food-related stories 

• Stories about things to do 

and places to see in the Valley 

• Local and state travel stories 

Source: CWP 2011 online reader survey 

No other media speak to the Valley’s 

sophisticated, affluent adults as directly and 

cost-effectively as PHOENIX magazine. However, 

PHOENIX magazine does far more than simply 

“reach” an attractive audience, we make you a 

part of our readers’ lives in a way that few other 

publications can. 

That’s why 75% of PHOENIX 

magazine subscribers use the 

ads in the magazine to make 

decisions about businesses 

to visit, items to shop for and 

services to use. 

Furthermore, each issue is saved and referenced 

year-round, which results in advertising 

longevity. 

PHOENIX MAGAZINE READERS ARE LOYAL 

AND ENGAGED. OUR SUBSCRIBERS: 

98% Rated PHOENIX magazine 

excellent/good 

95% Spend more than 30 minutes with 

each issue 

75% Use the ads in PHOENIX magazine 

to make decisions about businesses 

to visit, items to shop for and 

services to use 

64% Clip and save articles, information or 

advertisements 

Luxury Readership: Demographics 

PHOENIX MAGAZINE SUBSCRIBERS ARE 

INTERESTED IN COVERAGE OF THE 

FOLLOWING TOPICS: 

Travel 97% 

Domestic Travel 86% 

Northern Arizona 86% 

Southern Arizona 65% 

Southern California 60% 

San Diego 49% 

Las Vegas 47% 

Northern California 35% 

Colorado 26% 

Hawaii 26% 

International Travel 61% 

Cruise 69% 

Mexico 26% 

Europe 20% 

Growth and development 96% 

Local history 95% 

Local business 95% 

The arts, local news 92% 

Environmental issues 92% 

Medical issues 88% 

Homes and design 86% 

Health and fitness 85% 

Local politics 85% 

Housing and real estate 82% 

Education 82% 

Shopping 78% 

Healthcare 76% 

Local media and celebrities 74% 

Local sports 68% 

State politics 61% 




magazine’s total circulation. Pass-along circulation based upon 2.6 readers per copy, Magazine Publishers of America Circulation Metrics 2010.

Materials 

Due Dates! 

ALL ads for print, web, eblasts 

and digital editions are due 

on the 20th, two months in 

advance of issue date! 

238 of our favorite Things! 

excellent eateries • top shops 

reader's picks • cool culture 

awesome arts • sweet services 

power people • hip happenings 

including The Ultimate Pet Guide! 

November 2012 

Cover Theme Special Sections Deadlines 

January Annual Dining Guide Orthopedic Care Ad Close: 11/15/12 

Scottsdale On Sale: 12/20/12 

February 52 Weekend Adventures Heart Health Ad Close: 12/17/12 

Jewelry Guide On Sale: 1/17/13 

March THE List (Things to do) Allergy & Asthma/ENT Ad Close: 1/15/13 

Mountain Communities On Sale: 2/14/13 

April Top Doctors Physician Profiles Ad Close: 2/15/13 

On Sale: 3/21/13 

May Asian Food Best Spas Guide Ad Close: 3/15/13 

Mexican Food Guide On Sale: 4/18/13 

Skin Cancer Awareness 

June Summer Getaways Discover Tucson Ad Close: 4/15/13 

Physical Medicine & Rehabilitation On Sale: 5/16/13 

Escape to San Diego 

July Faces of Phoenix Cosmetic Procedures Guide Ad Close: 5/15/13 

Stroke Prevention On Sale: 6/20/13 

Destination: Prescott 

August Best Neighborhoods/Schools Dentist Profiles Ad Close: 6/17/13 

Top Dentists Higher Education On Sale: 7/18/13 

Fall Arts Preview 

September Gender Issue Fertility Options Ad Close: 7/15/13 

Pain Management On Sale: 8/15/13 

Five Star Wealth Manager Program 

October Best New Restaurants Get Out of Town Guide Ad Close: 8/15/13 

Women’s Health On Sale: 9/19/13 

Valley Veterinarians & Animal Care 

November Best of the Valley Cancer Prevention Ad Close: 9/16/13 

Ski & Board On Sale: 10/17/13 

Explore Fountain Hills 

December Classic Phoenix Gaming Guide Ad Close: 10/15/13 

Made in Arizona On Sale: 11/14/13 

Senior Living 

2013 Arizona Travel Guide 

A celebration of the best in 

Arizona travel. Distributed to Arizona 

subscribers, targeted newsstands and 

hotels. Also available as a digital edition. 

Special Sections 

Unique Places to Eat/Stay/Explore 

Grape Escapes 

Ad Close: May 1, 2013 

On Sale: June 20, 2013 

2013 EDITORIAL CALENDAR 

Ask your account executive for special section rates, options and details. 

2013 Arizona Travel Guide - see below for details 

2014 City Guide - see below for details 

2014 Medical Directory - see below for details 

BONUS ISSUES 

Ask your account executive for bonus issue rates, options and details. 

2014 City Guide 

A digest-sized publication featuring 

the best of Valley dining, drinks, 

shopping, arts/culture and 

adventure. Available in-room at 

luxury Valley resorts as well as 

a digital edition. 

Ad Close: Sept. 16, 2013 

In-room: Dec. 2013-Mar. 2014 



2014 Medical Directory 

A comprehensive Valley 

wellness guide. Distributed 

to Arizona subscribers and 

targeted newsstands. 

Special Sections 

Ask the Expert 

Practice Profiles 

Enhanced Listings 

Ad Close: Nov. 1, 2013 

On Sale: Dec. 19, 2013

77,648 

Total Average Monthly Paid 

and Verified Circulation 

65,840 

Average Paid and 

Verified Subscribers 

11,808 

Average Paid 

Single-Copy Sales 

201,885* 

Estimated Monthly 

Total Readership 

EXCLUSIVE RESORT DISTRIBUTION 

Arizona Biltmore Resort 

Camelback Inn 

Fairmont Scottsdale Resort 

Four Seasons Resort Scottsdale 

Hotel Valley Ho 

PAID CIRCULATION 

PHOENIX magazine delivers the most soughtafter 

magazine audience: active, engaged 

readers who month after month pay for a 

subscription or single copy at the newsstand. 

Smart marketers know that a publication 

that reaches vested consumers provides the 

best opportunity to maximize return on their 

advertising investment. 

AUDITED PUBLICATION 

PHOENIX magazine voluntarily subjects its 

circulation figures to independent verification by 

the world’s premier auditing organization – the 

Audit Bureau of Circulations (ABC). Ask your 

account executive for a copy of our 

ABC Publisher’s Statement. 

NEWSSTANDS 

Newsstand shoppers are active, highly 

sought-after consumers. Buying on impulse, 

they devour the magazines that grab their 

attention at grocery, drug and bookstore 

check-outs. PHOENIX magazine and Phoenix 

Home & Garden offer you the only viable local 

options for capturing this important audience. 

We even invest in in-store promotions to 

enhance single copy sales. 

MASSIVE NEWSSTAND DISTRIBUTION + 

CHART-TOPPING SALES 

Cities West Publishing has strategically invested 

in circulation staff and promotions that allow us 

to maximize our newsstand footprint. On sale at 

nearly 1,000 retail locations, PHOENIX magazine 

successfully outsells most national magazines at 

local newsstands. 

Hyatt Regency Scottsdale Resort and Spa 

at Gainey Ranch 

InterContinental Montelucia 

Royal Palms Resort and Spa 

Sanctuary Camelback Mountain Resort 

Circulation + Distribution 

Find PHOENIX magazine in premium check-out 

pockets at the following retailers: 

Albertson’s 

A.J.’s Fine Foods 

Basha’s 

Barnes & Noble 

Costco 

CVS 

Fresh & Easy 

Fry’s 

Fry’s Marketplace 

Fry’s Electronics 

La Grande Orange 

EMERGING CONCIERGE NETWORK 

PHOENIX Magazine has a growing concierge 

network for added distribution of the 2013 Arizona 

Travel Guide: 

Arizona Biltmore Resort 

The Boulders Resort 

Fairmont Scottsdale 

Four Seasons Resort Scottsdale 

The Hermosa Inn 

Hotel Valley Ho 

Hyatt Regency Phoenix 

Inn at Eagle Mountain 

JW Marriott Camelback Inn 

JW Marriott Desert Ridge 

The Phoenician Resort 

Ritz-Carlton Phoenix 

Royal Palms Resort 

Sanctuary Camelback Mountain 

Sheraton Phoenix Downtown 

Tempe Mission Palms 

W Scottsdale 

The Wigwam Resort 

Tempe Mission Palms Hotel 

The Hermosa Inn 

The Phoenician Resort 

Westin Phoenix Downtown 




magazine’s total circulation. Pass-along circulation based upon 2.6 readers per copy, Magazine Publishers of America Circulation Metrics 2010. 

Lowe’s 

Safeway 

Sam’s Club 

Sky Harbor Airport 

Sprouts 

Target 

Wal-Mart 

Walgreens 

Whole Foods 

Winco 

The Valley’s luxurious resorts attract affluent tourists who seek out the best Arizona has to offer. PHOENIX magazine’s exclusive 

in-room distribution allows you to reach these potential customers at the following high-end destinations: 

WAITING ROOM COPIES 

Over 5,000 doctors’ offices in the Valley receive PHOENIX Magazine each month, and those individual copies can enjoy readership 

of up to 19 people per copy! PHOENIX Magazine brings intriguing content--and valuable advertisers--into an environment that can 

be dull and anxiety-filled. Given the amount of time the average person spends at medical offices for themselves or family, such 

exposure is highly desirable.

Coming 

soon to 

an iPad 

near you 

Starting with the 

January 2013 issue! 



Digital Publications 

By 2014 there will be an estimated 61 million iPad users and 90 million tablet users in the U.S. alone 

(eMarketer.com). The core age range is 25-55 and they tend to inhabit households with an annual 

income of more than $100k. Users’ primary usage relates to accessing the web, social networking, 

researching products and services, shopping and reading. 87% of readers use their device every day 

and 32% use it 1-2 hours/day. In fact, for iPad users, time spent on their device typically exceeds time 

spent watching TV. 

PHOENIX MAGAZINE iPAD EDITION 

Starting with the January ‘13 issue, PHOENIX magazine’s monthly issues are available on iTunes 

Newsstand, and Kindle Fire will follow! Print subscribers can access their digital copy complimentary, 

while single digital copies and digital-only subscriptions are sold through iTunes. Our iPad edition 

brings our print product to life with audio, video, animation, slideshows, additional images/content and 

hyperlinks. Select advertisers earn their way into our iPad edition based on their commitment level! 

KINDLE FIRE EDITION 

In 2013 PHOENIX magazine will also be available on the Kindle Fire, further maximizing its exposure 

to the millions of tablet users. Select advertisers earn their way into our digital editions based on their 

commitment level!

Reach 

PHOENIX 

magazine 

readers 

wherever 

they are! 

MULTI-MEDIA 

ADVERTISING OPPORTUNITIES 

Our vested, brand-loyal readers seek out 

PHOENIX magazine content in multiple 

media formats. These dynamic channels 

allow PHOENIX magazine to offer our print 

advertisers access to high-value, multi-platform 

opportunities for exposure. 

PHOENIXMAG.COM 

Pageviews/month 71,629 

Visits 25,775 

Average time on site 2:46 

Online Ads: 

Average clicks per month 255 

Average hits per month 17,102 

Fun Facts: 

• Outside the U.S., Canada, United Kingdom 

and Mexico are our greatest international site 

visitors. 

• iPhone and iPad were the favorite mobile 

devices accessing our site. 

*Data is based on one month period provided by Google analytics. 

Rotating banner availability with click through capability. 

E-NEWSLETTERS + E-BLASTS 

PHOENIX magazine reaches our 12,600+ 

opt-in electronic subscribers with three prescheduled 

blasts per month featuring the latest 

news, exclusive updates, discounts, event 

announcements and much more! Client event 

summaries and/or clickable banners may be 

accommodated. Dedicated blasts available. 

Fun Fact: Our open rate is 31%, while industry 

average is only 18% 

RADIO & TV PARTNERS 

Cities West Publishing enjoys radio partnership 

with Clear Channel Media and television 

partnership with Channel 3 AZ Family and our 

partnership allows for PHOENIX magazine and 

its writers to be featured regularly on various 

segments, to promote editorial content and details 

on scheduled events. 

Quality Multi-media Audience 



SOCIAL MEDIA 

facebook.com/Phoenixmagazine 

Twitter: @Phoenixmagazine 

Facebook 7,327 Fans 

Twitter 11,382 Followers 

PHOENIX magazine successfully executes 

interactive Facebook contests, pairing and cobranding 

appropriate businesses. Additionally, 

we swap Facebook content and Tweets with 

some of the strongest organizations and 

influencial people in the Valley. 

Fun Facts: 

• Our Facebook core age range is 25-54. 

30% of our followers are over 45 and 

12% are 55+! 

• Total views of our posts virally are an 

impressive 143,824 a month! 

• In one four-week Facebook contest, 

our interactive followers posted over 500 

personal, scenic Arizona photos... 10 of 

which were subsequently featured in our 

publication. Plus, the sponsor received 

almost 1000 leads! 

EVENTS & EVENT SPONSORSHIP 

Our penetration in the luxury consumer market 

with our print and electronic assets ensures 

attendance, whether an event is free or 

ticketed. Advertisers have the opportunity to 

have their own events promoted in print and/ 

or electronically. Advertisers can also earn a 

sponsorship role in our own signature events. 

Additionally, advertisers can earn promotion 

of their planned event, or even partner with 

us on a custom event. Event details are tied 

to advertising commitment levels, ask your ad 

executive for details! 

Fun Facts: 

• Using our electronic assets, one Scottsdale 

lounge grand opening enjoyed 1200 RSVPs 

within 48 hours, maxing out the venue’s 

capacity. 

• PHOENIX magazine has been selected 

as the exclusive magazine media partner 

for events including Phoenix Cooks; Phoenix 

Children’s Hospital’s Festival of Trees; MDA 

Taste of the Town; Colon Cancer Alliance 

Undy5000; The Great Arizona Beer Festival; 

ASID Design Excellence Awards; 20/30 

Club events; various grand openings.

ROI 

Studies show that 

allocating more money to 

magazines in the media 

mix improves marketing 

and advertising ROI 

across multiple product 

categories. 

Why is PHOENIX 

magazine’s vast 

PAID AND 

AUDITED 

circulation so important? 

MPA The Association of Magazine Media is the 

source for researched, valid information on 

advertising trends and magazine effectiveness. 

Its current Magazine Handbook can be explored 

at magazine.org, however, below are key 

facts that underscore the power, reach and 

effectiveness of an advertising campaign within 

a dynamic, audited, 100% paid magazine like 

PHOENIX magazine. 

Why magazines work: 

ACTION Magazines are motivating. More than 

60% of print magazine readers took action as a 

result of a magazine ad. Digital magazines also 

drive response, with 91% taking action after 

reading a digital issue. Studies show that 43% 

of magazine readers make online purchases vs. 

21% of non-readers. 

ENGAGEMENT Magazines continue to 

score higher than TV or the internet in “ad 

receptivity”; and other engagement measures. 

Readers spend an impressive 41 minutes with 

each issue. Among digital readers, 73% read or 

tap on advertisements appearing in electronic 

magazines. 

TRUST Consumers trust and believe magazines 

— and embrace advertising as part of the brand 

experience. In fact, studies show that ads in 

magazines rank higher in trust than ads on TV, 

radio, or online. 

YOUTH If you think teenagers only read texts, 

think again. 96% if adults under 25 read 

magazines— and those under 35 read more 

issues per month than adults 35+. Studies also 

show that the top 25 magazines reach more 

adults and teens than primetime television. 



PHOENIX magazine = ROI 

INFLUENCE Magazine readers are more likely 

than users of other media to influence friends 

and family on product purchases accross a 

variety of advertising categories. Magazine 

readers rank as #1 or #2 super influential 

consumers across 60 product categories and 

make an impact in every shopping segment. 

VALUED CONTENT Readers have a positive 

attitude toward advertising in magazines and 

believe the ads provide useful information. 

This holds true among digital readers — and 

they further like to explore interactive tools and 

features. 

SOCIAL Magazines and social media go 

hand-in-hand. 69% of readers have posted a 

magazine article on Facebook, and more than 

6 in 10 have shared magazine content while 

chatting with friends on Facebook. 

MULTI-PLATFORM Magazine apps are among 

the top-grossing apps in key categories in the 

iPad App Store. Magazine readers are heavy 

smartphone users. And, magazines also rank #1 

in driving consumers online among adults 18+. 

A group of magazines from the City and Regional Magazine Association commissioned a study to 

answer the question: “If a publisher distributes a free magazine—even a very expensive looking free 

magazine—to prospective readers who have neither asked for it nor expressed an interest in it, will it 

be read and valued?” 

The results: “Free distribution magazines—no matter how expensive looking—prove significantly 

less likely to be read and less valued than magazines that are paid for or requested.” 

“The net of it is, people don’t read free magazines, so how can they value them? That to me is the 

end of the story.” –Bob Shullman, Senior Vice President at Monroe Mendelsohn Research as quoted in 

Ad Age MediaWorks.

2013 media kit - PHOENIX Magazine

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