Annual Report - National Council Of Educational Research And ...

NCERT
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All the above states have taken copyright for NCERT textbooks published
under NCF-2005 constituting a significant portion of the student community.
During the year under report 436 publications were released. The details of
publications are given in Appendix – IV. The number of journals brought out
during 2010-11 is as follows:
Quarterly Journals
� Journal of Indian Education
� School Science
� The Primary Teacher
� Prathmik Shikshak
� Bhartiya Adhunik Shiksha
Half yearly Journals
� Indian Educational Review
The distribution of the NCERT textbooks was undertaken through a network of
over 337 wholesale agents all over India. The Urdu publications were distributed/
sold through Urdu Academy, Government of NCT of Delhi.
The NCERT has also started empanelling other wholesale agents exclusively
for promotion and sale of its general publications (non-textbooks) which include
supplementary reading materials, books on vocational education, research
reports and monographs etc. So far thirteen such outlets have been empanelled.
The Publication Department continued entertaining orders directly from schools
and individuals for supply of NCERT textbooks and non-textual material. Several
titles published during 2010-11 were mailed as per approved mailing list. The
net receipt from the sale of the publication was Rs. 132.79 crores (approx.).
Demands for the unpriced publications, received from a sizeable number of
institutions and researchers, were also met.
The Regional Production-cum-Distribution Centres at Panihati, Kolkata,
Bengaluru, Ahmedabad and Guwahati entertained orders received in their
respective regions, viz. Eastern, Southern, Western and North-Eastern. The
requirements of the Northern Region were met by the NCERT headquarters at
New Delhi. As a part of the work related to dissemination of information, the
Publication Department participated in the following book fairs on the dates
shown against each. A special discount @ 10% was offered to customers on all
the purchases during the under mentioned fairs. Our publications were in great
demand.
Public Relations Activities
Publication Department participated actively in various book fairs during 2010-
11 with the Public Relations unit carrying out publicity campaign in the print
media. The stall of NCERT at the Book fair saw a huge rush of visitors evincing
keen interest in NCERT’s publications. Wide publicity was given to it by the
National media for the 37th Jawaharlal Nehru National Science Exhibition for
Children (JNNSEC) held at Jaipur. Campaign was also launched by the PR Unit
for disseminating information about the New Releases (publications) of NCERT.
The PR Unit is rendering active assistance and coordinating with the concerned
authorities in the timely publication of NCERT News Letter.
Annual Report 2010-11