ADDY Winners - Ad Club of Toledo

Is it just me, or is it a bit stale in here? 

— Your Brain 

Open your mind and let some fresh air in. 

Whether it’s sculpture, Flash animation, 

physics of light and color or a seminar on 

Hollywood’s western heroes, our classes will 

help you learn something new and crack the 

windows for the gray matter. 

enroll@utoledo.edu fb.com/utoledo @UTadmission

“When you reach for the stars you may not quite get one, but you 

won’t come up with a handful of mud either.” 

— Leo Burnett 

Congratulations to everyone who entered the 2012 ADDY Awards! This annual 

celebration of creative talent is for everyone who successfully transformed a rough 

idea into a piece of advertising genius. This annual showcase of our very best is 

inspiring and reassuring that indeed, a great deal of talented people make up the 

members of the Advertising Club of Toledo. Even if you don’t walk away with some 

gold, you should be proud that your work exemplifies creativity and a little bit of 

genius, and that’s no handful of mud. 

Special congratulations go to the 2012 Silver Medal Award Winner, Jerry Brown. 

From his garage-based business to nationally known industry leader, Jerry 

exemplifies the spirit of entrepreneurship and talent, mixed with some generosity 

and a little fun. Good job, Jer Bear. 

Of course, we could not make this happen without our sponsors and in-kind donors. 

You can find a list of these AdClub members in this program. Please remember 

to support their businesses in appreciation of everything they do to contribute to 

AdClub success. And congratulations to Chairman and Past President Michael Seay, 

and the entire ADDY committee for another successful evening. 

If you’re not a member of the Advertising Club of Toledo, consider the benefits of 

joining this 103-year-old organization. Together, our nearly 200 members work 

together to promote ethical and effective marketing and advertising in our community, 

while fostering a sense of fellowship among members. All while we have a good time! 

You can get membership information on our website (www.adclubtoledo.org) or by 

contacting the office at 419-866-4199. 

Thank you all for coming tonight and supporting the Club. I hope you enjoyed the 

evening and I’ll see you at the next luncheon! 

Kathy Jex 

Advertising Club of Toledo President, 2011-2012

2012 

Silver Medal Award Winner 

JERRY BROWN 

Jerry Brown founded BusinessVoice as an On Hold 

Marketing (OHM) agency in 1989. At the time, there 

were relatively few companies that provided OHM, 

let alone specialized in the service, but Jerry had 

the foresight to see that On Hold Marketing could 

become an important tool for all types of businesses. Today, there are several 

hundred OHM providers in the United States alone. 

As President of BusinessVoice, Jerry oversees the strategic direction of the 

agency. He is also a National Account Executive and an active member of the 

marketing team. 

Over the last 23 years, Jerry’s vision has led to the development of many 

other services, from TeleGreeting and the BusinessVoice News Network, to 

LobbyVision In-Store Video, Point-Of-Purchase Audio, and Aroma Marketing. 

Through WebArt, its in-house web company, BusinessVoice also provides 

Website Design and Development, Website Marketing and Email Marketing. 

Today, BusinessVoice delivers services that impact its clients at three “points 

of entry” – their telephone, website and front door. By re-positioning the 

agency as a provider of “Point-Of-Entry Marketing” solutions, Jerry Brown 

has further distinguished BusinessVoice in the minds of prospective clients. 

The BusinessVoice team now helps clients build customer share on the phone, 

on-site and online at thousands of locations across the country. 

Jerry is a founding member of the On Hold Messaging Association, an 

international trade organization that promotes the benefits of OHM and 

works to maintain the high professional standards of its more than 60 

member companies. He has served as the association’s Chairman and as the 

head of the Marketing Committee. 

Jerry also has been very active in the Advertising Club of Toledo. He has 

served as President, Vice President, ADDY Chairman and Auction Chairman. 

Under Jerry’s leadership, BusinessVoice has been recognized more than 

100 times by local, regional and national award competitions for creative 

and marketing excellence. These honors include Best of Show at the 2009 

5th District ADDYs, two local Best of Show ADDY awards, three Judge’s

3 2012 ADDY AWARDS 

Choice ADDYs, and three 5th District ADDYs, plus several category ADDYs 

and certificates. 

In addition to supporting Ad Club programs that benefit the community, 

Jerry has taken an active role in helping others. For many years, Jerry 

and BusinessVoice donated time, money, food and other supplies to the 

Huntington Center in Sylvania, Ohio. The center was also the beneficiary of 

several fundraising efforts by BusinessVoice employees. 

For several years, Jerry has worked on behalf of Toledo’s Old Newsboys, 

raising money for their programs that support needy children. He recruits 

BusinessVoice employees and others to volunteer their time during the 

Newsboys’ annual paper sale fundraiser. 

Jerry also spent many seasons as a volunteer football coach, working with 

young athletes to impart his skills and experience. 

When Hurricane Katrina struck New Orleans in 2005, Jerry came to the 

rescue of Profit On Hold, a competitor and fellow member of the On Hold 

Messaging Association. Jerry donated digital OHM systems and the 

production / studio services of BusinessVoice to help the company stay in 

business after the area’s devastating floods. 

Jerry Brown is a multi-faceted man: a client-focused Account Executive; a 

committed leader; a visionary entrepreneur; an athlete and musician. But, 

perhaps most importantly, he is a loving, dedicated father to his two sons, 

a tremendous friend, and a warm, generous human being. He rejoices in 

everyday life and inspires those around him to excel in all that they do. 

Who could hope for a more profound legacy? 

Congratulations, Jerry.

SALES PROMOTION 

01 B Sales Kit 

Silver ADDY® Award 

Entrant: Bowling Green State 

University 

Advertiser: Bowling Green State 

University 

Title: BGSU “Falcons on the Move” 

Highlights Kit 

Credits: Jeff Artz, Creative 

Director/Designer 

Terri Carroll, 

Communications Manager/ 

Writer 

Craig Bell/Brad Phalin, 

Photographers 

Linda Zieroff, 

Print Production 

Robin Gerrow, Chief 

Communications Officer 

Homewood Press, Printer 


Entrant: CDM Communications 

Advertiser: O-I 

Title: Specialty Portfolio 

Credits: Jeffrey Zawodny, Creative 

Director/Designer/Writer 

Suzanne Silva, 

Production Manager 

Bell Binders, Binder 

Printing/Production 

Bronze ADDY® Award 


Advertiser: American Frame 

Title: Framing Promo Book 




Production Manager

02 B Packaging 


Gold ADDY® Award 

Entrant: Madhouse 

Advertiser: Over The Rhine 

Title: The Long Surrender LP 

Deluxe Box 

Credits: Michael Wilson, 

Photography 

Madhouse, Design 

03 C Trade Show Exhibit 



Advertiser: FLEXCO 

Title: NeoCon Banners 






Entrant: 2020 Exhibits 

Advertiser: Impact Products 

Title: Impact Products, ISSA 2011 

Credits: Don Bonham, Designer 

Mike Skaff, VP, 

Business Development 

Kaiko Zureich, Executive 

Director of Marketing

04 Video Sales Presentation 


Entrant: Sheroian Associates Inc. 

Advertiser: WoodHaven Log & Lumber 

Title: WoodHaven Log & Lumber 

Ole’ Video 

Credits: Gary Lyp, Creative 

Director/Account 

Supervisor 

Larry Harris, Copywriter/ 

Creative Director/Audio 

Production 

Trish Dardine, 

Illustration/Video 

Production 

Renee Albert, Voiceover 


Entrant: Hart 

Advertiser: The Catholic Diocese of 

Toledo 

Title: The Catholic Diocese of 

Toledo ‘You won’t find 

another education...’ 

Credits: Mike Bell, VP Chief 

Creative Officer 

Jeff Payden, 

Senior Art Director 

Rich Kretz, 

Producer/Editor 

Brian Dickman, 

Director of Photography 

Dave Jakes, 

Production Assistant 

Tom Moeller, 


Matt Karlovec, 

Associate Producer

COLLATERAL MATERIAL 

06 B Annual Report, Color 



Entrant: BusinessVoice 

Advertiser: Walter’s Goodyear 

Title: Spare Jar of Tang 

Credits: Scott Greggory, Writer/ 

Producer/Voice Talent 

Amy Scott, Voice Talent 

Troy Montgomery, 

Recording Engineer 


Entrant: BusinessVoice 

Advertiser: Walter’s Goodyear 

Title: We Make Our Own Oil 

Credits: Scott Greggory, Writer/ 

Producer/Voice Talent 

Amy Scott, Voice Talent 

Troy Montgomery, 

Recording Engineer 



Advertiser: Toledo Museum of Art 

Title: TMA Annual Report 

Credits: Madhouse, 

Creative & Production 

Kelly Garrow, Director of 

Communications, Writer 

Judy Roberts, Writer 

Leah Brasch, 

Art Direction 

Erin Kosier, Art Direction

07 B Brochure, Color 

08 E Book Design 

09 A Poster 


Entrant: UlrichPinciotti Design 

Group 

Advertiser: Cardinal Stritch Catholic 

High School 

Title: Fly Viewbook 

Credits: Joe Pinciotti, Creative 

Direction/Photography 

Nick Ulrich, Account 

Management/Copywriting 

Homewood Press, Printing 


Entrant: The Buzz Book LLC 

Advertiser: The Buzz Book 

Title: The ABC’s of Northwest 

Ohio 

Credits: Christine Raizk 

Alexander, Publisher 

John H. Alexander, Editor 

Elizabeth Dangrow, 

Associate 

Rebecca Alexander, 

Associate 



Advertiser: Knot and Rope Supply 

Title: Splicing Symposium Poster 



Lindsy Buser, 

Screen Printing

09 B Poster Campaign 




Advertiser: Diocese of Toledo Catholic 

Charities 

Title: With God, All Things Are 

Possible 





10 A Special Event Card 



Group 

Advertiser: Shumaker 

Title: Shumaker Holiday Card 

Credits: Joe Pinciotti, Design 


Management 

Nick Amrhein, 3BYONE 

MEDIA, Photography 

Muir Graphics, Printing

10 C Special Event Announcement 


Entrant: Bowling Green State 

University 


University 

Title: BGSU Remembering The 

House That Roars Event 

Booklet 

Credits: Jeff Artz, Creative 

Director/Designer 

Pete Fairbairn, 

Communications Manager/ 

Writer 

Andrew Hemminger, Writer 

Craig Bell/Brad Phalin 

BGSU Archives, 

Photography 

Linda Zieroff, 

Print Production Manager 

Robin Gerrow, Chief 

Communications Officer 

Homewood Press, Printer 

OUT-OF-HOME 

15 A Vehicle Graphic Advertising 


Entrant: Owens Community College 

Advertiser: Owens Community College 

Center for Emergency 

Preparedness 

Title: Ambulance Vehicle Wrap 

Graphics 

Credits: Amy Karlovec, 

Creative Services Manager 

Andy Woodard, 

Marketing Manager 

Seth Foley, Photographer 

Eric Eggly, 

PointSeven Studios 

Off Contact Productions, 

Print Vendor

17 B Site, Interior Static 



Entrant: The University of Toledo 

Advertiser: The University of Toledo 

Title: Rocket Hall Wall Graphics 

Credits: The University of Toledo, 

Division of External 

Affairs 

SFC, Printing 

18 Out-of-Home Campaign 


Entrant: Lamar Advertising 

Advertiser: BASF Corporation 

Title: BASF/AMP Corn Stalk 

Credits: Kurt Recker, Account 

Executive 

Dennis Rohmyer, 

Graphic Designer 

Tom Barker, Fabricator 

NON-TRADITIONAL ADVERTISING 

20 A Non-Traditional 




University 

Title: Stroh Center Opening 

Video 

Credits: Robin Gerrow, 

Executive Producer 

Dave Kielmeyer, Producer 


Account Manager 

Madhouse, 


Level 2 Audio, 

Audio Engineering



Advertiser: Toledo Walleye 

Title: Walleye Opening Video 

Credits: Kim McBroom, 

Chief Marketing Officer 

Dan Royer, 

Creative Manager 

Madhouse, 



Sound Design 

CONSUMER OR TRADE PUBLICATION 

22 B Consumer/Trade, Full Page, Color 



Advertiser: Buckeye CableSystem 

Title: Netminder 




Production Manager

23 B Consumer/Trade, Spread, Color 



Entrant: Interrupt Marketing 

Advertiser: CertainTeed Ceilings 

Title: CertainTeed: EPD 

Credits: Anita Holman, Executive 

Creative Director 

Dan Henne, Associate 


Dave Hochanadel, 

Copywriter 

Keri Samiec, 

Senior Account Manager 

Shannon Yocom, 


Emily Johnson, 

Account Coordinator/ 

Can Do Manager 

Laurie Durham, PhotoShop 

24 B Consumer/Trade Campaign, Color 


Entrant: Fruchtman Marketing 

Advertiser: Palladium Alliance 

International 

Title: I’m So Over Heavy Metal 

Credits: Ellen Fruchtman, 

Account Supervisor 

Heather Tucholski, 

Senior Account Executive 

Shane O’Neill, 


Sante D’Orazio, 

Photographer 

Adrian Lilly, Senior 

Copywriter 

Rachel Wengrow, VP of Media 

Brooke Brinkman, 

Public Relations 

Amanda Bruell, Copywriter

NEWSPAPER 

30 B Newspaper Campaign, Color 


Entrant: Monroe County Community 

College 

Advertiser: Pure Monroe, Michigan 

Title: Pure Monroe, Michigan 

Newspaper Campaign 

Credits: Jim Dombrowski, 

Graphic Designer/Creative 

Dir. Monroe Publishing 

Joe Verkennes, 

Writer/Dir. of Mktg.-MCCC 

Mary Jane Town, 

Project. Mgr./VP of Mktg., 

Monroe Bank & Trust 

Michelle Dugan, 

Project Mgr., Excec. Dir. 

Monroe County Chamber 

INTERACTIVE MEDIA 

35 A Website, Consumer HTML, Products 



Advertiser: Waterhouse 

Title: Waterhouse Website 


Creative & Production



Entrant: Hart 

Advertiser: Paramount 

Title: Paramount Website 

Redesign 



James Sanders, 

VP Interactive 

Katie McLoughlin, 

Art Director 

Tiffany Vogel-Boots, 

Senior Copywriter 

Jen Homier, 


Melissa Kimball, 

Account Coordinator 

Brian Pinkney, User 

Experience Architect 

Todd Coleman, Senior 

Interactive Developer 

Neil Gaietto, 




Advertiser: Bergstrom Jewelers 

Title: Bergstrom Jewelers 

Website 

Credits: Leah Hawk, 


Ellen Fruchtman, 


Jaime Oldham, Art Director 

Tony Schmenk, 

Vice President Creative 

Services 

Jarett Walen, Interactive 

Media Director 

Adrian Lilly, 

Communications Director/ 

Writer

35 C Website, Consumer HTML, Services 


Entrant: Hart 

Advertiser: ProMedica 

Title: ProMedica Website 

Redesign 




Art Director 



Jen Homier, 




Brian Pinkney, User 

Experience Architect 

Todd Coleman, Senior 


Neil Gaietto, 


James Sander, 

VP Interactive 


Entrant: Lesniewicz Associates 

Advertiser: Wyldewood Baptist Church 

Title: Wyldewood Website 

Credits: Amy Arnt, Designer



Entrant: Lourdes University 

Advertiser: Lourdes University 

Title: Lourdes University 

Website 

Credits: Liz Boltz, Web Content 

Administrator 

John B. Jacob, Assistant 

E-Communications Manager 

Carla Leow, Publications 

Coordinator 

Carla Woodell, 


Jennifer Drouillard, 



Entrant: Thread Marketing Group 

Advertiser: Lourdes University 

Title: Lourdes University 

website 

Credits: Judy McFarland, 

Acct Supervisor 

Jacqueline Barchick, 

Creative Director/ 

Designer 

Matt Rehkoff, 

Information Architect 

Kevin Cesarz, 

Project Manager 

Justin Collier, 

Programmer 

Rebecca Booth, Designer

36 C Micro or Mini Sites 


Entrant: Interrupt Marketing 

Advertiser: CertainTeed Siding 

Title: CertainTeed: Vinyl Siding 

Selection Guide 

Credits: Anita Holman, Executive 


Keri Samiec, Senior 


Geoff Newton, 


Shannon Yocom, 


Emily Johnson, 

Account Coordinator/ 

Can Do Manager 

Five Feet High, 

Programming 

Doreen Robideaux, 

Copywriter




Advertiser: The University of Toledo - 

Undergraduate Admission 

Title: University of Toledo 

Virtual Tour 

Credits: Jamie Carothers, 

Software Engineer 

Eric Eitniear, Multimedia 

Developer and Designer 

Chris Ankney, 

Content Developer 

Deanna Woolf, 


Emily Nix, 


Amanda Russell, 

Graphic Design 

Chris Mercadante, Video 

Dan Miller, Photographer 

Tobin Klinger, External 

Affairs/Project Lead 

36 J Internet Commercials 


Entrant: Illuminate Design 

Advertiser: Making The Moment 

Photography 

Title: Making The Moment 

Photography Promotion 

Credits: David Gawron, 

Cinematographer/Editor/ 

Motion Graphics 

Ashley Bradford, 

Shoot Coordinator 

Rick Thomas and Greg 

Horvath, Lighting 


Audio Recording/Mixing

TELEVISION 

44 B Local TV 


Entrant: Concentrek Group 

Advertiser: Syneron and Candela 

Title: ‘I Wanna Be Sublated’ 

Video 

Credits: Brian Heady, 


Ryan Forquer, 

Videographer, 

Music Supervisor 

David Picciuto, 

Videographer, 

Music Producer 

Kyle Eilerman, Video 

Editor & Compositor 

Eric Klinger, Writer, 

Guitar 

Kent Sackman, Writer, 

Account Executive 

Brandon Scott, Bass 

Ian Robedeau, Drums 



Group 

Advertiser: Cardinal Stritch Catholic 

High School 

Title: Fly TV 

Credits: Joe Pinciotti, 

Creative Direction 

Nick Ulrich, 

Account Management 

Dave Gawron, Illuminate 

Design, Videography and 

Production




Advertiser: BGSU 

Title: BGSU Football TV 



Fred Connor, Producer 



Madhouse, 



Sound Design 


Entrant: FLS Marketing 

Advertiser: The Toledo Zoo 

Title: The Toledo Zoo - Baby Lucas 

Credits: Madhouse, Creative 

Molly Luetke Datson, 


Level 2 Audio, Audio 

Production 



Advertiser: Toledo Museum of Art 

Title: Small Worlds TV 



Kelly Garrow, Director of 

Communications 

John Hrosko, 

Aerial Photography 


Audio Engineering

44 C Local TV 


Entrant: Hart 


Title: ProMedica Physicians 

‘Why’ 



Lisa Zammit, 




Jen Homier, 




Avalon Films, Production 

Section 8 Post Production 

Facility LLC, Post 

Production 


Entrant: Hart 


Title: ProMedica “Expect The 

Experts” 



Lisa Zammit, 




Jen Homier, 







Production

45 Local TV Campaign 




Advertiser: Buckeye CableSystem 

Title: BEX Campaign 

MIXED/MULTIPLE MEDIA 

52 Mixed-Media, National B-to-B 

Credits: Florence Buchanan, 


Madhouse, 



Sound Design 





Campaign 



Kent Sackman, Writer, 


Eric Klinger, Writer, 

Guitar 

Denny Kreger, Art Director 

Ryan Forquer, 

Videographer, 



Videographer, 

Music Producer 


Kyle Eilerman, Video 

Editor & Compositor 

Ian Robedeau, Drums

53 Mixed-Media, Local Consumer 


Entrant: Hart 

Advertiser: HCR ManorCare 

Title: HCR ManorCare ‘Welcome 

Back’ Campaign 



Jeff Payden, 


Patricia Gray, Associate 



Sharon Stemen, Manager of 

New Business Development 

Rich Kretz, Producer 


Associate Producer 

Brian Dickman, Director 

of Photography/Editor 

Dave Jakes, 


Tom Moeller, 


Jim Rohman, Photographer



Entrant: Hart 

Advertiser: HCR ManorCare 

Title: HCR ManorCare ‘Memory 

Care is all we do.’ 

Campaign 



Jeff Payden, 





Sharon Stemen, Manager of 

New Business Development 

Rich Kretz, Producer/ 

Editor 

Matt Karlovec, Producer 



Dave Jakes, 


Tom Moeller, 


Jim Rohman, Photographer 


Entrant: Hart 


Title: ProMedica ‘In a Word’ 

Campaign 



Lisa Zammit, 




Jen Homier, 



Account Coordinator



Advertiser: Toledo Walleye 

Title: Walleye Hockey Campaign 


Creative & Direction 


Entrant: Hart 

Kim McBroom, 

Chief Marketing Officer 

Dan Royer, 

Creative Manager 

Rob Seiffert, Voice Talent 


Audio Engineering 


Title: ProMedica ‘Expect The 

Experts’ Campaign 



Lisa Zammit, 




Jen Homier, 







Production


ADVERTISING FOR THE ARTS & SCIENCES 

55 E Arts, Poster 

61 A Arts, Campaign 



Advertiser: The Civil Wars 

Title: Civil Wars Michigan 

Theater Poster 

Credits: Capital A, Screen Printers 

Steve Mockensturm, 

Design and Illustration 

Greg Jenkins, 

A Couple Pulls 



Advertiser: Stalley 

Title: Stalley Milq City Poster 

Credits: Capital A, Screen Printers 

Michael Gump, 

Design and Illustration 



Advertiser: Perrysburg Musical 

Theatre 

Title: Annie 




Production Manager

PUBLIC SERVICE 

64 A Public Service, TV 


Entrant: Hart 

Advertiser: Toledo Northwest Ohio Food 

Bank, Inc. 

Title: Toledo Northwest Ohio Food 

Bank ‘Conveyer Belt’ 



Lisa Zammit, 




Dave Jakes, Editor 



Kelly Hancock, 


64 C Public Service, Audio / Visual 


Entrant: Hart 


Title: ProMedica ‘The Autism 

Collaborative’ 



Jeff Payden, 


Lisa Zammit, 


Jen Homier, 


Rich Kretz, Producer 


Associate Producer 

Dave Jakes, Production 

Assistant/Editor

68 A Public Service, Campaign 




Advertiser: The University of Toledo 

Title: Building a Culture of 

Diversity 

Credits: The University of Toledo, 

Division of External 

Affairs 

68 B Public Service, Mixed Media Campaign 


Entrant: Hart 

Advertiser: Toledo Area Regional 

Transit Authority 

Title: TARTA ‘Gas Guzzler’ 



Chris Rogers, Associate 






Tom Moeller, Producer/ 

Editor 

Don Spenthoff, 


Chris Sniegowski , 


Jim Rohman, Photographer

ADVERTISING INDUSTRY SELF-PROMOTION 

69 B Self-Promotion, Stationery Package 



Advertiser: Fruchtman Marketing 

Title: Fruchtman Re-Branding 

69 F Self-Promotion, Broadcast 


Credits: Ellen Fruchtman, President 

Tony Schmenk, 


Shane O’Neill, 

Art Director 

Brandy Martzke, 


Jaime Oldham, Art Director 

Jarett Walen, Interactive 

Media Director 

Adrian Lilly, 

Communications Director/ 

Writer 

Carol Gray, 

Project Manager 


Advertiser: Madhouse 

Title: Madhouse Showreel 



69 G Self-Promotion, Interactive 


Entrant: Illuminate Design 

Advertiser: Illuminate Design 

Title: Illuminate Design Website 

Credits: David Gawron, 

Designer/Developer 

Ashley Bradford, 

Designer/Developer

ELEMENTS OF ADVERTISING 

72 Logo 




Group 

Advertiser: Visual Music Concepts 

Title: Visual Music Concepts 

logo 



Entrant: Adams Street Publishing 

Company 

Advertiser: Adams Street Publishing 

Company 

Title: Adams Street Sessions Logo 

Credits: Collette Jacobs, 

Publisher/Creative 

Director 

Jayson King, Designer 

Amanda Holman, Designer 



Advertiser: Somerset Group 

Title: Somerset Group Logo 

Credits: Theresa Sheroian, 



Ryan Thompson, Designer 

Doreen Robideaux, 

Copywriter 


Entrant: ProMedica 


Title: ProMedica Logo 

Credits: Craig Saffran, Corporate 

Director, Visual 

Communications/Branding



Group 

Advertiser: ugogirl 

Title: ugogirl logo 



Management 


Entrant: Hart 

Advertiser: Health Care Reit 

Title: Health Care Reit Green 

Arrow Logo 




Art Director 


Creative Director/Senior 

Copywriter 

Leslie Verral, Director, 

Account Services 

74 B Photography, Color 


Entrant: John D. Williamson 

Photography 

Advertiser: Mounting Solutions Plus 

Title: Mounting Solutions Plus 

Credits: John D. Williamson, 

Photographer & Art 

Direction 

Francis Westfield, 

Digital Technician

74 C Photography, Digitally Enhanced 



Entrant: PointSeven Studios 

Advertiser: Gorman Bechard 

Title: Broken Side of Time 

74 D Photography, Campaign 


Credits: Eric Eggly, Photographer 

& Concept/Art Direction 



Advertiser: BodySpecs/FJ Westcott 

Title: BodySpecs 




Advertiser: Gorman Bechard 

Title: Broken Side of Time 



75 A Special Effects, Video or Film 



Advertiser: NSS Enterprises 

Title: Water Command Video 


Creative & Production

75 B Special Effects, Internet 

76 A Music Only 

76 C Sound Design 





Video 

Credits: Brian Heady, Creative 

Director 

Kyle Eilerman, 

Video Editor & Compositor 





Music 

Credits: Eric Klinger, Guitar, 

Writer 


Ian Robedeau, Drums 

David Picciuto, Producer 

Ryan Forquer, 



Entrant: Level 2 Audio 

Advertiser: The Toledo Walleye 

Title: Toledo Walleye Video Open 

Credits: Level 2 Audio, 

Sound Design 

Madhouse, Video Concept, 

Creation, Additional 

Sounds 

Jody Zink, Voice Talent 

Mark Reiter, Voice Talent 

Steve Mockensturm, 

On Camera Talent

77 Cinematography 

STUDENT ADDY® 

S02 C Poster 



Entrant: Level 2 Audio 


University 

Title: 2011 BGSU Football 

Credits: Level 2 Audio, 

Sound Design 

Madhouse, Spot Creation 

Collin Wizgen, Talent 





Video 



Kent Sackman, 



Videographer 

Ryan Forquer, 

Videographer 

Kyle Eilerman, 

Video Editor & Compositor 

Student Silver ADDY® 

Entrant: Nathan Daulbaugh 

Advertiser: Owens Community College 

Title: Tartuffe 

Model: John Toth 

Instructor: Carey Marten

S05 Non-Traditional Advertising 

Student Silver ADDY® 

Entrant: SWEAT 2012 


University 

Title: Sweat 2012 :: Love-A-Fair 

Credits: Jenn Stucker, 

Project co-coordinator 

Amy Fidler, 

Project co-coordinator 

Ashley Lawson, 

Project Participant 

Sandra Winner, 


Angie Baker, 


Taylor Palumbo, 


Kevin Pence, 


Alma-Lynn Dupont, 


Jamie Meggas, 


Jenny Jenkins, 


#ToledoADDYs

JUDGE’S CHOICE AWARDS 


Mark Canavan, Senior Vice President, 

Group Creative Director, McCann Midwest 

SALES PROMOTION 

04 Video Sales Presentation 


Advertiser: WoodHaven Log & Lumber 

Title: WoodHaven Log & Lumber 

Ole’ Video 

Credits: Gary Lyp, Creative 

Director/Account 

Supervisor 

Larry Harris, Copywriter/ 

Creative Director/Audio 

Production 

Trish Dardine, 

Illustration/Video 

Production 

Renee Albert, Voiceover 

“I was completely unprepared for how clever and charming it would be. The storyline 

was fun and intriguing. The animation was attention-getting and unique. The product 

message was clear and not forced. Bravo. Truly a great example of great creative making 

products relevant and memorable. You know it’s good when you don’t even notice how 

long it is...” 

About Mark: 

Mark Canavan is driven to create work that touches people. He is a student of the 

consumer and loves getting at life’s shared truths. He is passionate about building 

strong brands and loves finding new ways to engage people. His unique vision has 

helped develop brands like The Detroit Medical Center, Karmanos Cancer Center, Charter 

Cable, Ameritech and Domino’s Pizza. Mark’s recent successes include award-winning 

campaigns for Colonial Williamsburg and Pure Michigan. 

Mark enjoys keeping up with his three boys, playing acoustic guitar and is always ready 

for a good game of pool.

Matt Harlow, Director of Account Service, 

Perry Ballard Incorporated 

PUBLIC SERVICE 

68 B Public Service, Mixed Media Campaign 

Entrant: Hart 

Advertiser: Toledo Area Regional 

Transit Authority 

Title: TARTA ‘Gas Guzzler’ 



Chris Rogers, Associate 






Tom Moeller, Producer/ 

Editor 

Don Spenthoff, 


Chris Sniegowski , 


Jim Rohman, Photographer 

“I chose the TARTA Gas Guzzling campaign largely because it was actually a campaign. 

And it had a real concept. Too often design or technology is used as a substitute for a 

concept but that doesn’t work. This campaign had a real concept. And as a bonus, that 

concept was 100% easy to understand with just a glance. If you saw one of those gas 

guzzling faces and the TARTA logo, you got the entire message in a half a second. 

That’s what a concept is supposed to do. It’s a great campaign.” 

About Matt: 

Matt Harlow has spent his entire professional life helping companies project the best 

possible brands to their prospects and live up to their brands for their customers. He’s been 

involved in the American Advertising Federation since college and has served at the local, 

district and national levels in the organization as a professional. He has spoken to advertising 

and marketing organizations across America and taught several college advertising classes. 

Matt has BAs in Marketing and Advertising as well as an MBA from The Ohio State 

University. He has been in agency account service since 1987 and never regretted a 

minute of it! Currently he is the Director of Account Services at Perry Ballard, Inc., an 

advertising/marketing firm in St. Joseph, Michigan


Steve Schaeffer, Creative Director, 

Creative Dimensions 

TELEVISION 

44 C Local TV 

Entrant: Hart 


Title: ProMedica Physicians ‘Why’ 



Lisa Zammit, 




Jen Homier, 







Production 

“There were a number of truly exceptional entries in the 2012 Toledo ADDYs. This :60 

commercial for ProMedica is the piece that resonated with me the most. Powerful 

copywriting, without the use of a voiceover. Beautiful cinematography. Truly believable 

scenarios. National quality casting. And, dramatically powerful music. Together, the 

pieces fit perfectly, and the spot actually got me a little choked up. Does this make me 

any less of a man? Probably. But to me, this spot rose to the top.” 

About Steve: 

Steve Schaeffer, Creative Director at Creative Dimensions in Cincinnati, has crafted 

award-winning work for some of the most iconic brands in Greater Cincinnati over the 

past 20 plus years. He currently oversees the creative for the largest tire retailer in the 

world, TBC Brands based in Palm Beach, Florida. Outside of advertising, his passions 

include antiques, restoring his 170-year-old Victorian home and horseracing. Oh, and his 

wife and kids of course.

BEST OF SHOW ADDY® 

NON-TRADITIONAL ADVERTISING 

20 A Non-Traditional 



University 

Title: Stroh Center Opening 

Video 



Dave Kielmeyer, Producer 



Madhouse, 



Audio Engineering 

“The BGSU Stroh Center fundraising video was fantastic for a lot of reasons. First, because it 

was VERY brave. Just taking that concept to the client, took more nerve than a lot of shops 

could ever possibly muster. Once the concept was approved, they could have fallen on their 

face in any one of a thousand places during the production. What if the donors wouldn’t play 

ball or the rapper wasn’t quite good enough. But none of that happened, and the end result 

was fantastic, clever, relevant and funny. And while I certainly would have been proud to 

have produced that video at our shop, I would have been equally proud to have been creative 

enough to conceive of it in the first place and brave enough to take it to the client. All around, 

it was a piece of great work.” 

Matt Harlow 

“Bold. On all fronts. From someone talking the older millionaires into gym shorts and spinning 

balls. From brilliant/funny writing of the song. From the slick/seamless production to the 

hooky, ‘Where my Falcons at?’ An idea that could have gone wrong at so many points, 

refused to bend and delivered brilliance. Might be, ‘Where my CLIO’s at?’” 

Mark Canavan 

“Having worked on the University of Cincinnati Athletics account for a number of years, this 

video struck a personal cord with me. It was definitely a ‘Boy, I wish I had done something 

like that’ moment. Very unexpected and produced exceptionally well. The video could have 

been a train wreck if not produced well, and it was done perfectly.” 

Steve Schaeffer

5” X 7.5” HOMEWOOD AD 

TO BE 

Homewood 

INSERTED HERE 

ad 

BY HOMEWOOD 

Scan to reveal 

Homewood’s 

special offer. 

www.homewoodpress.com • 419.478.0695


Contact us 

Advertising Club of Toledo 

7230 Sawmill Run 

Holland, OH 43528 

419.866.4199 

director@adclubtoledo.org 

www.adclubtoledo.org

Michael Seay, 2012 ADDY Awards Chair 

Suzette Kanarowski, 2012 ADDY Awards Co-Chair 

Thank you: 

2020 Exhibits 

3BYONE MEDIA, Nick Amrhein 

Bob Seybold, BusinessVoice 

Chrys Peterson, WTOL 

Davis College 

Ellen Pizza 

FLS Marketing 

Homewood Press 

H.O.T. Printing & Graphics 

Jerry Anderson, WTOL 

Mail Works 

Matt Lewis, DJ 

Muir Graphics 

Off Contact Productions 

PointSeven Studios 

RGB Productions 

Russ Grycza, Penta Career Center 

Scott Greggory 

The University of Toledo Division 

of External Affairs 

The University of Toledo Army ROTC 

& Lt. Col. Geoffrey Ovenden

Wrist cramps from vigorous mouse work 

Xacto knife cut while making a mock-up 

Knee bruise from tripping over the lighting on set 

Eyestrain from photo retouching 

No matter your injury, we’ve got you covered 

at The University of Toledo Medical Center, 

the region’s #1 hospital according to 

U.S. News and World Report. 

A higher degree of healing for complex cases … 

or your run-of-the-mill ad industry hazards. 

utmc.utoledo.edu 800.321.8383

ADDY Winners - Ad Club of Toledo

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