a social influence analysis of perceived organizational support
a social influence analysis of perceived organizational support
a social influence analysis of perceived organizational support
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individual feels good about the success <strong>of</strong> a similar other and will have a more positive self-<br />
concept as a result <strong>of</strong> their association with him or her (Cialdini et al., 1976). However, the<br />
success <strong>of</strong> a similar other can also result in a more negative self-concept for ego when it<br />
threatens the focal individual’s self concept. That is, the focal individual will feel worse about<br />
him/herself when comparing him or herself to the successful similar other (Weiss, 1981).<br />
Whether or not “basking in reflected glory” or the comparison process occurs is<br />
dependent on how relevant the outcome variable is to the focal individual’s self-concept. If the<br />
outcome is something that is very important to the focal individual, then the comparison process<br />
will likely occur, and the success <strong>of</strong> another similar individual will threaten the focal individual.<br />
On the contrary, if the similar other’s success is not relevant to the focal individual’s success,<br />
basking in reflected glory will occur.<br />
Social Learning. In addition to <strong>social</strong> information processing and <strong>social</strong> comparison,<br />
<strong>social</strong> <strong>influence</strong> can occur through <strong>social</strong> learning. Bandura’s (1986) <strong>social</strong> learning theory<br />
emphasizes the importance <strong>of</strong> observing and modeling the behaviors, attitudes, and emotional<br />
reactions <strong>of</strong> others in learning the behaviors and attitudes <strong>of</strong> those individuals. Initially, an<br />
individual may model a behavior performed by a respected coworker. However, if they continue<br />
to engage in the behavior, they may come to develop the perceptions and attitudes that justify the<br />
behavior that they are performing (Salancik & Pfeffer, 1978). This would occur because<br />
employees may feel compelled to justify their behavior by holding attitudes and perceptions<br />
consistent with that perception. Therefore, by modeling the behavior <strong>of</strong> another, an individual<br />
may eventually come to have perceptions similar to that individual.<br />
Research on <strong>social</strong> learning theory in organizations demonstrates that individuals do in<br />
fact learn by observing the behavior and attitudes <strong>of</strong> others. For instance, a study by Bommer,<br />
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