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a social influence analysis of perceived organizational support

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when forming perceptions and evaluations concerning the organization and their jobs.<br />

Specifically, individuals use information they collect from others to (1) learn to react to <strong>social</strong><br />

cues; (2) to form perceptions by focusing attention on some aspects <strong>of</strong> the work environment but<br />

away from others; (3) to construct their interpretations <strong>of</strong> <strong>organizational</strong> events; and (4) to<br />

understand the requirements <strong>of</strong> their jobs.<br />

Studies have demonstrated that <strong>social</strong> information processing results in similarity among<br />

attitudes, perceptions and behaviors <strong>of</strong> individuals who interact. For instance, Coleman et al.<br />

(1966) found that doctors’ decisions to prescribe a new drug were similar to the decisions <strong>of</strong><br />

pr<strong>of</strong>essional associates whom they had talked with about the drug. Other studies have shown<br />

that employees’ attitudes towards new technology were similar to the attitudes <strong>of</strong> individuals<br />

with whom they communicate frequently (Burkhardt, 1994, Rice & Aydin, 1991). Meyer (1994)<br />

found that employees had similar perceptions <strong>of</strong> <strong>organizational</strong> coordination to employees with<br />

whom they communicated frequently. Perhaps most relevant to the current study is the research<br />

<strong>of</strong> Dabos and Rousseau (2004), who showed that faculty members’ beliefs regarding promises<br />

made to them by their university were similar to the beliefs <strong>of</strong> individuals with whom they<br />

maintained direct relationships. Thus, employees’ beliefs about one aspect <strong>of</strong> their relationship<br />

with the organization are affected by <strong>social</strong> information. Overall, this research <strong>support</strong>s the idea<br />

that <strong>social</strong> information processing results in similarity among employees’ attitudes, perceptions,<br />

and behaviors.<br />

Social Comparison. Social <strong>influence</strong> can also occur when individuals draw comparisons<br />

between themselves and other individuals to better understand ambiguous situations. Social<br />

comparison theory (Festinger, 1954) suggests that (1) individuals learn about themselves through<br />

comparison with others; (2) individuals who have similar characteristics, such as race, gender,<br />

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