a social influence analysis of perceived organizational support
a social influence analysis of perceived organizational support
a social influence analysis of perceived organizational support
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similarity as a measure <strong>of</strong> <strong>social</strong> <strong>influence</strong> is consistent with many other <strong>social</strong> <strong>influence</strong> studies<br />
(e.g. Burkhardt, 1994; Coleman et al., 1966; Dabos & Rousseau, 2004; Erickson, 1988; Ho,<br />
2002; Ibarra & Andrews, 1993; Meyer, 1994; Umphress et al., 2003). Social <strong>influence</strong> can occur<br />
through a number <strong>of</strong> processes, including <strong>social</strong> information processing, <strong>social</strong> comparison, and<br />
<strong>social</strong> learning, reviewed in the following section.<br />
Social Information Processing. Social information processing plays a key role in shaping<br />
perceptions, attitudes, and behaviors in organizations and may play a similar role in shaping<br />
employees’ POS. Perceptions are <strong>influence</strong>d by the <strong>social</strong> context in which they form, either<br />
through direct statements from others or though intentional or unintentional behavioral cues<br />
(Salancik & Pfeffer, 1978). POS is perceptual and may therefore be affected by <strong>social</strong><br />
information processing.<br />
Sherif’s (1935) investigation <strong>of</strong> the role that <strong>social</strong> factors play in shaping perceptions<br />
provided some early evidence indicating that individuals use information from other individuals<br />
in their environments to better understand what is happening and what it means. Subjects<br />
observed randomly moving points <strong>of</strong> light in an otherwise dark environment and then made<br />
estimates regarding the amount <strong>of</strong> movement they observed. The groups were positioned so that<br />
each member could hear the estimates <strong>of</strong> others. Sherif found that ultimately the groups’<br />
estimates converged on a single group estimate <strong>of</strong> how far the light had traveled. These<br />
experiments indicate that a person will “accept information from another as evidence about<br />
reality” (Deutsch & Gerard, 1955: 629)<br />
Building on the work <strong>of</strong> these researchers, Salancik and Pfeffer (1978) proposed <strong>social</strong><br />
information processing theory. They argue that because organizations are complex and<br />
ambiguous environments, individuals utilize information that they obtain from other members<br />
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