Dick Heidt - City Magazine

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| YOU'VE COME A LONG WAY, BABY! Discovering Serendipity “ Some days, I just sit back and try to take everything in because it's everything I ever dreamt of, and it's really happening. We are blessed to do what we love, where we want to do it. ” ~ Nicole Ross By Nicole Morrison-Mathern Serendipity, the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely (Wikipedia). There is probably no other word in the world more perfect than “serendipity” for Nicole Ross to name her Dickinson coffee shop, even if it’s named after the movie rather than the definition. Ross grew up in Dickinson and moved, in 1986, with her family who desired to swap the rolling plains of N.D. with the ocean view of Ore. Her career started by managing a music studio, and then something happened causing her to fall in love with entrepreneurship. 42 thecitymag.com
The e-bug bit hard and, in 1997, she partnered with her mother, Cynthia Ross, to open “Salads to Go”–a niche kiosk business in the Portland area. They started with salads and soon added sandwiches until the e-bug bit again when the coffee kiosk man next to them asked if they would like to purchase his business. Knowing zilch about coffee, they did their research by going to every coffee shop they could find in the Portland area discovering espressos, lattes, mochas and more until they were able to form their own personal touch in the coffee world called “Coffee Clutch”. Their business took off, and life was great, but the beauty of the Ore. mountains and the peacefulness of the Pacific Ocean started to pale in comparison to the family they missed “back home” in N.D. In 2005, they decided it was just too long to be away and that they no longer wanted to miss Christmases full of cousins, aunts and uncles, or go a year or more without seeing family members. So they made the move “back home” to open Serendipity Coffee House. Their family was nervous for them and came in nearly every day to be sure they would have customers. The family soon found that there was nothing to worry about and that the coffee house was doing great. Ross believes her openness to what the Dickinson community wanted, coupled with her great Northwest experience and the fact that she did not fear failure, allowed the business to keep growing. Serendipity outgrew its strip mall home in 2007 and moved to its current location on the corner of State and Fairway right next to JD’s BBQ (which just happens to be owned by Ross’s brother, Jeremy Dean Ross). Ross describes Serendipity as a place to relax and slow down in this fast-paced world—a place where you can read a book, have a nice conversation or spend time as a family just listening to live music. “Some days, I just sit back and try to take everything in because it’s everything I ever dreamt of, and it’s really happening. We are blessed to do what we love, where we want to do it,” said Ross. Kind of sounds like serendipity to me! Nicole Morrison-Mathern is assistant director of the Harold Schafer Emerging Leaders Academy at the University of Mary as well as the co-owner of the 100% women-owned businesses, Moxe In Action, LLC, Entertainment Resources, and URL (U Rock Lately) Radio. You've Come A Long Way Baby is sponsored by: April 2009 43
Page 1 and 2: APRIL 2009 BISMARCK • MANDAN DICK
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Page 45 and 46: Spring PARADE OF HOMES Twice each y
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