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| TOUGH CUSTOMER<br />
The parking ramp meets<br />
"Cheers"<br />
One would<br />
think that<br />
a story<br />
of a great<br />
customer experience<br />
would come<br />
from a service-based<br />
organization that<br />
derives a majority of<br />
its income through<br />
continuous one-onone<br />
contact with<br />
customers.<br />
Not this story.<br />
This one comes from<br />
the most unlikely<br />
of spots: a parking<br />
ramp in downtown<br />
Bismarck.<br />
The story begins<br />
on February 4, 2008,<br />
when I first parked<br />
in the ramp between<br />
5th and 6th streets.<br />
What makes this<br />
story noteworthy<br />
wasn’t my first entry into the lot.<br />
Heading up the ramp, swiping the<br />
magnetic card, then passing through the gate<br />
was uneventful. Driving past all the cars and<br />
finally making my way to the “first available<br />
By Mike Lindblom<br />
spot” wasn’t especially noteworthy either.<br />
Actually, the best part of my first day of<br />
parking in the ramp was leaving the place<br />
at around noon. Driving down the spiral, I<br />
fumbled for and readied my magnetic card.<br />
22 thecitymag.com
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