January - Chamber of Commerce of Martinsburg and Berkeley County

Volume 3, Issue 1 January 2013
Slemenda Takes Helm as
Chairman of the Board

INSIDE THIS ISSUE
Chairman of the Board Letter 3
New Chamber Members 4
Renewing Members 4
Major Sponsors 5, 18 & 20
Member Spotlight 7
Legislative Outlook 8
Our Members 9
Women’s Network 10
Chamber Mixers 11
Rise & Shine Breakfasts 12
Leadership Berkeley 13
Workforce Development 14
Calendar of Events 15 & 19
United Way 16
Business News 17
Community Events 18
198 Viking Way - Martinsburg, WV 25401
304.267.4841 800.332.9007
Fax: 304.263.4695
chamber@berkeleycounty.org
www.berkeleycounty.org
Staff
Tina H. Combs, IOM, President & CEO
Susan G. Sanders, Office Manager
Amy C. Fansler, Program Coordinator
Follow us on
Board of Directors
Doug Arndt Arndt-McBee Insurance Agency
Guy Avey Susquehanna Bank
Ruby Avey 167th TFR Federal Credit Union/Chick-fil-A
Ken Barton Steptoe & Johnson, PLLC
Lisa Bivens Panhandle Home Health
Elaine Bobo Berkeley County Schools
Tom Cummings Prettyman Broadcasting
Tripp Dailey W. Harley Miller Contractors
David Decker Decker & Company, PLLC
Kendra DeOms Chick-fil-A
Tracey Eberling Steptoe & Johnson, PLLC
Fred Hollida CoxHollidaPrice, LLP
Sherri Janelle Blue Ridge CTC
Vicki Jenkins James Rumsey Technical Institute
Kevin Justice Ameriserv Financial
Gary Kelley Kelley Allstate Agency
C.D. Linton Essroc
Rebecca Linton City National Bank
Maria Lorensen Hospice of the Panhandle
Robert L. Lowe, II Individual
Christina Lundberg Small Business Development Center
Rick Manning United Bank
Teresa McCabe WVU Hospitals-East
Gail Moxley CNB Bank
Pam Neely State Farm Insurance
Dawn Newland State Farm Insurance
Butch Pennington Pennington’s Auto Center
Bill Powell Jackson Kelly, PLLC
Harry Siegel HMS Technologies
Norman Slemenda Eastern Panhandle Transit Authority
Kevin Starliper CNB Bank
Nan Stevens WV Housing Development Fund
Richard Wachtel TalkRadio WRNR
Officers
Norman Slemenda, Chairman of the Board
Kendra DeOms, Chairman-Elect
David Decker, Vice Chairman
Doug Arndt, Treasurer
Tracey Eberling, Past Chairman

Page 3
Norm Slemenda
Chairman of the Board
Business Matters
Happy New Year! January always brings a feeling of excitement and
anticipation for the year ahead. It certainly is an honor and a privilege for
me to serve as Chairman of the Board of Berkeley County’s leading business
organization. Many thanks go to Tracey Eberling, last year’s Chairman of the
Board, for a job well done.
We continue to work hard to provide quality programs and services to our
members. Your support and continued participation is sincerely
appreciated.
We anticipate 2013 to be another year of growth for the Chamber of Commerce as we continue
our current programs and services. We appreciate the many volunteers who give their time to
work on Chamber projects and encourage you to join us on a committee and get involved. If
you are interested in learning more about Chamber committees, give Chamber President Tina
Combs a call – she’d be happy to tell you more. I also challenge all of our members to invite a
business to join our Chamber of Commerce. Just think how great it would be if every member
brought in one new member into the Chamber. It’s all of us working together that makes this
community great!
It is very important to the Board of Directors and Staff that we provide the programs and
services that are beneficial to our members. We ask that you please give us your feedback
throughout the year as we continue to focus on our mission to facilitate the economic progress
of our members.
Please do not hesitate to contact a Chamber Board or Staff member if you have any questions,
concerns, or suggestions. I look forward to working with each of you throughout the coming
year. On behalf of the Chamber of Commerce Board of Directors and Staff, we wish you much
success in 2013!
Martinsburg, WV
www.talkradiowrnr.com
Award-Winning
News, Talk &
Sports
24-Hours a Day

Volume 3, Issue 1
New Chamber Members
Linda Grimes Advertising
305 West Washington Street #3
Charles Town, WV 25414
301-283-1638
linda.grimes@frontier.com
Linda Grimes, Rep.
Advertising
Martinsburg Family Healthcare &
SkinMEDIX Laser Center
651 Foxcroft Avenue, Suite 110
Martinsburg, WV 25401
304.267.9355
Fax: 304.267.9358
MFHSM651@gmail.com
Tammy Hamilton, Rep.
Family Healthcare
Yellow Brick Bank Restaurant
201 East German Street
PO Box 400
Shepherdstown, WV 25443
304.876.2208
tripp7003@hotmail.com
www.yellowbrickbank.com
Tripp Lowe, Rep.
Restaurant
Renewing Members - Thank you for your continued support!
Aikens Corporation - Comfort Inn
& Hampton Inn Inwood
Around the Panhandle Magazine
Berkeley County
Development Authority
Big Brothers Big Sisters of the
Eastern Panhandle
Burke Schultz Harman &
Jenkinson
City of Martinsburg
CoxHollidaPrice, LLP
John A. Draper, Jr. MD
Fairlawn Garden Apartments
FirstEnergy Corp.
Fleming Insurance -
Erie Insurance
Gibson and Associates
Handyman & Labor Services
Heiston Supply, Inc.
Hoss’s Steak & Sea House
JayDee’s Family Fun Center
Jefferson Distributing Company
L.A. Roberts Jeweler
Robert L. Lowe, II
Millers Electric Company, Inc.
My Bank! First United Bank & Trust
Parsons Ford Lincoln
Personal Reflection Day Spa, LLC
Page 4
Preferred Development, LLC/
North Mall Plaza
Roger’s Tire & Auto Service, Inc.
Specialty Business Supplies
Stephens Painting, LLC
Sutton & Janelle, PLLC

Page 5 Business Matters
HMS TECHNOLOGIES, INC. – Continuing on the Path of Excellence
HMS TECHNOLOGIES, INC. (HMS), headquartered in
Martinsburg, WV, is a Service-Disabled Veteran-Owned Business
(SDVOB) serving as an Information Technology contractor to
various Federal agencies across the US, but mainly in the greater DC
Metro area. While HMS delivers state-of-the-art consulting,
technology integration, program management services, business
process optimization, select hardware lines, and imaging services;
the biggest differentiator to their competition is their location here
in the historic Martinsburg area.
HMS was established in 2003, by President Harry M. Siegel, who
desired to have the best of both worlds: a thriving and successful technology-driven company and a horse farm with several acres of
land in scenic West Virginia – which also came complete with no daily commute. Today, HMS provides a competitive work
environment for over 60 employees right here in the heart of Berkeley County.
HMS is an award-winning business that recently graduated from small to large according to government revenue size standards. In
2012 alone, they were awarded a ten-year, $20 Billion, Indefinite Delivery, Indefinite Quantity (IDIQ) Chief Information Officer
Solutions & Partners 3 (CIO-SP3) Government Wide Acquisition Contract (GWAC) - a game changer for the once small company.
Another key achievement for HMS last year was receiving the prestigious ISO 9001:2008 quality certification. ISO certification is
awarded to companies of distinction with rigorous quality management systems in place that demonstrate continuous process
improvement and maintain consistently high levels of customer satisfaction.
While HMS has made a significant footprint in government entities like the VA, DHS, and DOD, they have been awarded work in
our local area as well. In late 2010, the Docutex division of HMS was awarded a contract to digitally scan and preserve millions of
Berkeley County Circuit Court records dating back more than 150 years. HMS prepared, scanned, quality checked, and delivered
these records for use in an electronic records management
system to improve workflow and response times to requests for
court records – without potential damage or risk of loss to court
documents. This project required a great deal of attention to
detail and careful handling – many of the records are relatively
old and fragile. Some are historically significant, with a few
dating to the 1750s, including several documents signed by
notable Americans, such as a land deed signed in 1752 by Lord
Fairfax granting 400 acres to William Frost of Frederick
County. (Photo: Provided courtesy of the Berkeley County
Office of the Circuit Clerk)
So, for HMS, the future is bright. Old contracts are being
extended, new contracts are in progress, and the company awaits
award notifications for several multi-million dollar contracts in
the early part of 2013. Most importantly, their continued
commitment to local businesses and organizations, as well as to
their established clients, is evident to their partners and
colleagues alike.

Volume 3, Issue 1
Meet Your Board of Directors
Page 6
C.B. “Butch” Pennington is a native of Martinsburg and started his business career in
1972 as the owner of the I-81 and Route 9 Exxon. In 1977 he opened Pennington’s Auto
Center, and in 1990 opened Penn Liquors. He later purchased Big Apple Liquors, then
opened Penn Bar and Grill, Palace Lounge and Big Apple Lounge.
Butch has been involved in many community groups and serves as Vice Chairman of
the West Virginia Council for Community and Technical College Education; member of
West Virginia Work Force Investment Council; member of the West Virginia Attorney
General Citizen Advisory Council; past president of the Berkeley County Chapter of the
Izaak Walton League; past president of the West Virginia Gasoline Dealers and Automotive Repair
Association; member of the Berkeley County Planning Commission; board member of the West
Virginia Retailers Association; chairman of the West Virginia Spirits Council; past vice-chairman of
the Berkeley County Democratic Executive Committee; West Virginia Democrat of the Year 2001; and
past president of the Eastern Panhandle Business Association. He has also served on numerous local
boards and committees.
Butch has been married to his wife Sherri for 29 years, and is the father of 3 and grandfather of 10 (all
living here in Berkeley County).
Advertising Opportunities in
Business Matters
Business Card - $30
1/4 Page - $50
1/2 Page - $75
Full-Page - $125
304.267.4841
amy@berkeleycounty.org

Page 7
Business Matters
Businesses are not nearly as interesting as the story that built them. They are often the product of a dream, a challenge, a failure or other
circumstances. My story, well, is a little bit of them all. In 2002, while serving as a youth pastor and working full time at a college book
store, I realized that the Church’s media infrastructure was out of touch with 20th Century students. I purchased some design software
and began replacing the overhead projector with Audio Visual Equipment and produced Power Presentations integrated with graphics
and sound! Since then, I have developed skills in video production, website design and development, as well as marketing strategy and
deployment.
Elite Marketing & Design is built on the foundation of selling a compelling message through integrative media. We work hard to create a
big business image on a small business budget for each client.
As a visual communications firm we specialize in Brand Identity, Web Design and Development, Video Production, Interaction Design
and Print Media. With our marketing savvy and expert graphic design skills, we can help you solidify your advertising and marketing
strategy, refine your corporate identity and strengthen the branding of your product line.
As a marketing firm, we can partner with any size organization to develop, design, and deploy an efficient and effective marketing
strategy.
Services
Strategy
Market Research
Marketing and Promotional Management
Planning Services
Sales Training
Graphic Design
Newspaper & Magazine Ad Design
Brochure & Folder Design
Stationary
Signage
Web Services
Website Design
Web Programing
Flash Animation
Web Hosting
Email Hosting
Interaction Design
Trade Show Displays
Product Packaging Design
Video Production
Streaming Web Video
DVD Development
Editing and Post Production
On-Site Filming
Contact us at
717-860-8695
josh@elite-marketing.org
www.elite-marketing.org

Volume 3, Issue 1 Page 8
Click here to register

Page 9 Business Matters
Our Members
The Eastern West Virginia Community Foundation
recently presented J. Wayne Lancaster, Chairman of the
Board of Farmers & Mechanics Insurance Companies
with the 2012 Philanthropist of the Year Award.
The Berkeley County Solid Waste Authority is pleased
to announce that free mulch is available until January 31,
2013 at the Grapevine Road Recycling Center and the South
Berkeley Recycling Center.
Two Shepherd University professors have
been awarded WV EPSCoR grants totaling
nearly $40,000 for equipment to use in their
classes as well as for research. Dr. Jordan
Mader, assistant professor of chemistry, will
receive $20,000 for a thermal
gravimetric analyzer used for
stability determinations; and Mader
Dr. Ralph Wojtowicz, associate professor of
mathematics, will receive $19,069 for a
Hadoop cluster for teaching and researching
phenomena associated with the analysis of
Wojtowicz massive data sets.
West Virginia University
Hospitals-E ast’s City
Hospital Foundation recently
donated $10,000 to HealthNet
VIII to purchase a Glidescope
for the Martinsburg based air
ambulance helicopter. Shown l-
r: Mark Longerbeam, flight paramedic; Nick Cooper, flight nurse;
Autumn Davis, chief flight nurse; Teresa McCabe, WVUH-East vice
president marketing and development; Susan Snowden, chairman
City Hospital Foundation board of directors; and Donnie Grubb,
trauma coordinator at City Hospital.
The Berkeley County Solid Waste
Authority vice chairman Edgar Mason
recently received the coveted “Volunteer of the
Year Award” from the West Virginia Solid
Waste Management Board. Shown with Mason
(left) is WV Solid Waste Management Board
Executive Director Mark Holstein.
Jackson Kelly is pleased to announce that Chris Petersen
has joined their firm as an associate.
Shepherd University is pleased to announce that they will
be opening a Martinsburg Center at 261 Aikens Center off
Edwin Miller Boulevard in Martinsburg.
City Hospital is pleased to
announce that Cheryl Deaner,
RN, was recently named
Quality Service Award winner
for October 2012. Shown l-r:
Terry Reser, oncology nurse
director; Deaner; and Kim Shipley, nursing supervisor.
City Hospital’s Nurse Work
Life Council is pleased to
announce that Shelley Palkovic,
RN, a registered nurse in the
obstetrics unit, is the recipient of
t h e D A I S Y A w a r d f o r
Extraordinary Nurses for the third quarter of 2012. Shown
l-r: Melanie Riley, nursing director of obstetrics; Palkovic; and
Steve Folmer, representing the Work Life Council.
CoxHollidaPrice is pleased to announce
that Clyde Young has joined their firm as
a staff accountant. Also, CHP has
partnered with Burke Street School over
the past five
years to design
Young
their Christmas
Card. This year’s winners were
Lee Humphreys, Jordyn Kelso
and Adriana Frausto (pictured
left to right).
Panhandle Home Health is pleased to
announce that Andrea “Andi” Scappini
has been named 2012 Employee of the
Year. Andi has been employed at PHH
for 15 years, and has been the Computer
Operations Manager for the last 8.
The Martinsburg-Berkeley County Convention &
Visitors Bureau is pleased to announce that Laura
Gassler has been named interim Executive Director.
Shepherd University is pleased to
announce that Dr. Christopher Ames has
been named vice president for academic
affairs.

Volume 3, Issue 1 Page 10
Thursday ~ March 7, 2013
8:30 – 11:00 a.m. - Holiday Inn Martinsburg
Be watching for more details to follow
Your mission, should you choose to accept it…
You have a mission for your life. You know what’s important to you. In fact, you show others every day
who you are. Spend 90 minutes exploring your personal mission and how you want to live it.
This course is facilitated by Debby Neely. Debby is a coach, consultant, and educator specializing in
leadership development. She is an Associate Certified Coach through the International Coach
Federation and holds certifications for the Myers Briggs Type Indicator, Corporate Coach U Coaching
Clinic, Coaching in the Moment, and Essential Facilitation. Debby incorporates 10 years of professional
and personal experience focused on unlocking the potential in others allowing them to achieve results
that benefit both them and their organization.
PLATINUM SPONSORS
Bronze Sponsor Contributing Sponsor

Page 11
Chamber Mixer
Many thanks to the Historic McFarland House for hosting our
December 19 Chamber Mixer. Over 65 Chamber Members and guests
took advantage of the great networking opportunities and spectacular
refreshments. A special thanks Michael McCarty, Donna Cobean and
the entire staff of the Historic McFarland House for hosting this
event.
The next Chamber Mixer will be hosted by Berkeley Senior Services
on Wednesday, January 16, 2013.
If your business is interested in hosting an upcoming Chamber Mixer,
call 304.267.4841 or chamber@berkeleycounty.org. This is a
wonderful opportunity to showcase your business to other Chamber
members and gives our members the opportunity to network.
Wednesday, January 16, 2013
5:00 - 6:30 p.m.
217 North High Street - Martinsburg
Upcoming Chamber Mixers:
February 20, 2013 - Anytime Fitness
March 20, 2013 - Classic Inventory
April 17, 2013 - Penn Liquors
May 15, 2013 - Berkeley County Humane Society
June 19, 2013 - Tom Maiden’s Insurance
July 17, 2013 - City Hospital
August 21, 2013 - Summit Community Bank
September 18, 2013 - Diehl Law
October 16, 2013 - Eastern Panhandle Free Clinic
November 20, 2013 - Bechdel Jewelers
Business Matters
Stop by Berkeley Senior Services to meet and
greet other Chamber members and guests. While
you’re here, enjoy some drinks and appetizers
and don’t forget to bring your business cards.
Take advantage of this opportunity to not only
learn more about our business community, but to
network with other business members.
Click here to register or
email chamber@berkeleycounty.org

Volume 3, Issue 1 Page 12
Friday - January 11, 2013
Peter Mulford, CEO &
Tiffany Lawrence, Director of Resource
Development & Marketing
United Way of the Eastern Panhandle
“Living United”
7:15 - 7:30 a.m. - Coffee & Conversation
7:30 a.m. (SHARP) - Breakfast Buffet
8:00 - 9:00 a.m. - Program
January 11 - Holiday Inn Martinsburg
January 25 - The Purple Iris
$15 for Chamber Members $23 for Non-Members
Click here to register for the January 11 breakfast
Click here to register for the January 25 breakfast
Cancellations will be honored with a full refund if received by
12:00 p.m. on the Thursday before each breakfast. No-shows
and cancellations after the deadline will be charged the full
price of the breakfast.
Friday - January 25, 2013
Steve Christian, Executive Director
Berkeley County Development Authority
“Economic Update”
Please note: This Rise & Shine
Breakfast will be held at the Purple Iris

Page 13
December is Education Day for Leadership Berkeley
Business Matters
The Leadership Berkeley Class of 2013 continued their leadership journey with a lesson on coaching and employee
relations. This lesson, led by classmates Amanda Renner (Ecolab), Kelly Tanksley (Martinsburg-Berkeley
County Public Libraries), and Michelle Thomas (WVU Hospitals-East) was focused on effective ways of
coaching employees, performance evaluations,
and performance improvement plans.
The morning concluded with a tour of the new
Blue Ridge Community and Technical College
campus on Apple Harvest Drive, led by
President Peter Checkovich. The group then
traveled to James Rumsey Technical Institute
and were treated to a delicious lunch prepared
by the culinary students.
Leadership Berkeley would not be possible without the support of our sponsors:
Principal/Director Vicki Jenkins shared information about the many
programs offered at JRTI while the group toured the facility. The
next stop was Spring Mills Primary School where Berkeley County
Schools Superintendent Manny Arvon met with the group and
shared information on the school system and took the group on a
tour of the school and an exterior tour of the new Spring Mills High
School. The last stop of the day was Faith Christian Academy where
Administrator Eric Kerns shared information about this private
school and also gave the group a tour of their facilities. Education
Day was a great opportunity for Leadership Berkeley participants to
learn more about the excellent public school system that is here in
Berkeley County as well as other quality educational resources that
are available. Special thanks to Manny Arvon, Vicki Jenkins,
Dr. Peter Checkovich, and Eric Kerns for taking the time out of their
busy schedules to meet with Leadership Berkeley and Mike Bohrer
(Detailed Destinations) for providing the transportation.

Volume 3, Issue 1 Page 14
Workforce Development Committee
Please Join Us:
The Workforce Development Committee will be meeting on Thursday, January 17 th , at 9:00 am, at the new Blue Ridge CTC
Headquarters Building, located at 13650 Apple Harvest Drive, Martinsburg, WV, 25403. Please consider joining us and
becoming part of this exciting committee.
Workforce Development Committee Report:
The Workforce Development Committee and Blue Ridge Community and Technical College recently hosted an Emotional
Intelligence workshop. This was a very successful workshop and additional workshops will be offered in 2013.
Committee Mission Statement:
The purpose of the Workforce Development Committee is to link local businesses, organizations, education, and government
to build a competitive, skilled, and diverse workforce. – Developed 05/2012
1. Maintain and grow the Workforce Development Survey
2. Provide networking opportunities
Committee Goals:
3. Offer resource dissemination/resource fairs - To highlight services for businesses and individuals
4. Offer workshops and host events
5. Publicize information; ensure the public is aware of services offered
6. Promote local job fairs.

Page 15
Calendar of Events
JANUARY
8 - Leadership Berkeley Human Services Day with Leadership Jefferson, 8:00 a.m. - 5:00 p.m.
9 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard
11 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue
Speakers: Peter Mulford & Tiffany Lawrence, United Way of the Eastern Panhandle
16 - Government Affairs/Transportation Committee Meeting, 7:30 a.m. at the Berkeley County Public
Service Sewer District, 65 District Way
16 - Chamber Mixer at Berkeley Senior Services, 217 North High Street, 5:00-6:30 p.m.
17 - Workforce Development Committee Meeting, 9:00 a.m. at Blue Ridge CTC, 13650 Apple Harvest Drive
18 - Women’s Network Committee Meeting, 8:30 a.m. at Chick-fil-A, 1005 Foxcroft Avenue
25 - Rise & Shine Breakfast, 7:15 a.m. at The Purple Iris, 1956 Winchester Avenue
Speaker: Steve Christian, Berkeley County Development Authority
FEBRUARY
1 - 2013 Legislative Outlook, 11:30 a.m. at the Holiday Inn, 301 Foxcroft Avenue
6 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard
8 - Women’s Network Committee Meeting, 8:30 a.m.
13 - Board of Directors Meeting, Noon at the Holiday Inn, 301 Foxcroft Avenue
15 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue
Speaker: Randy Lewis, Main Street Martinsburg
20 - Government Affairs/Transportation Committee Meeting, 7:30 a.m. at the Berkeley County Public
Service Sewer District, 65 District Way
20 - Chamber Mixer at Anytime Fitness, 776 Foxcroft Avenue, 5:00-6:30 p.m.
24-26 - Leadership Berkeley State Government Trip to Charleston
Job Openings
Don’t forget that you can post
your job openings on the
Chamber’s website at no cost to
you. Simply email your job
announcement to
chamber@berkeleycounty.org
and we will do the rest! The
announcement will stay on the
site for 30 days or until you tell us
to take it down.
Brochures & Business Cards
Business Matters
Chamber Members are welcome to
display brochures and business cards at
our office located at 198 Viking Way.
Visitors enter the Chamber daily to
inquire about different businesses, the
community, relocation, and much more.
Members have the opportunity to reach
these visitors by displaying their
brochures in our lobby. More
information - 304.267.4841.

Page 17
Attracting New Customers the Old-Fashioned Way
Yes, technology has given us an arsenal of new marketing tools, but sometimes it
pays to take a trip down memory lane. Consider adding (or re-adding) some of these
traditional methods into your new marketing mix:
Direct Mail
Postcards or flyers with special offers entice people to try your business. You can
target recipients by neighborhood, or rent mailing lists that segment prospects by
income, age and other factors, so you can target only the customers most likely to
buy from you.
Business Matters
The Postal Service’s “Every Door Direct Mail” program lets you saturate a
neighborhood (delivery is by ZIP code) for as little as 14.5 cents per piece. No need to buy a list; your mailer is delivered
with the daily mail. There are also direct mail services that send nearby residents packets of coupons for local businesses.
Advertising
Advertising on radio, cable TV or in local newspapers targets both new and returning customers. To determine the best
place to place your ads, contact the advertising sales or marketing departments of publications or stations (or visit their
websites) for a media kit. This will tell you if the outlet’s audience matches your target market.
Track ad results by including a code on print ads that customers bring in to make a purchase, or asking radio listeners
and TV viewers to mention a code for a special offer. This shows you which advertising venues are most effective.
Events
Special events at your business create excitement. Depending on your type of business, you could hold a “shop local”
event, a party for existing clients or a free seminar for prospects. Whatever type of event you choose, publicize it to your
customer list, via signage or flyers in your business, and by using social media and PR.
Public relations
Local media (newspapers, magazines and bloggers) looking for interesting businesses or unique stories about business
owners to share with their readers. Create a list of relevant media contacts (consisting of the reporters or reviewers who
cover your industry) and send them regular press releases and emails about your business. Be persistent, but don’t be a
pest.
Networking
If your business sells to other businesses, in-person networking is essential to attracting new customers. Attend local
business networking events such as chamber of commerce meetings, leads clubs or any gathering that attracts
businesspeople who might need your products or services.
Referrals
Referrals from regular customers are a great way to get new business. The best time to get referrals is when you know
you have a satisfied customer, so ask for referrals right after the product or service has been delivered, or during a followup
contact with the customer.
Source: www.score.org

Volume 3, Issue 1
Community Events
Every Wednesday - Prayer Service and In Life Enpowerment
Network at Immanuel New Life Bible Church. For more
information, call 304.262.3355 or www.inlbc.org.
Starting in January - Berkeley Arts Council Art Classes for
youth and adults. For more information, call 304.262.1611 or
www.berkeleyartswv.org/instruction.
January 18-20 & 25-27 - Who’s Afraid of Virginia Woolf? at
the Apollo Civic Theatre. For more information, call
304.263.6766 or www.apollo-theatre.org.
Saturday, January 19 - Taste of the Panhandle sponsored by
the Rotary Club of Martinsburg. For more information, call Jodi
Frankenberry (304.264.8011 or jfrankenberry@bbandt.com) or
Herman Dixon (304.263.4802 or herman.dixon.bwia.
statefarm.com).
Tuesday, January 22 - Fundamentals Workshop by the Small
Business Development Center of the Eastern Panhandle at the
Newberry Executive Center. For more information, visit http://
wvsbdc.ecenterdirect.com/welcme.action?welcome.action.
January 28 - April 8 (Mondays) - Drop 10 in 10 program at
City Hospital. For more information, call 304.264.1287 x1814 or
ddejarnett@cityhospital.org.
January 31 - March 7 (Thursdays) - Daily Steps to Less
Stress program at City Hospital. For more information, call
304.264.1287 x1814 or ddejarnett@cityhospital.org.
Tuesday, February 19 - Mock Interview Project at Musselman
High School. For more information, contact Jessica Salfia at
304.229.1950 or jsalfia@access.k12.wv.us.
Saturday, February 23 - ACT Annual Talent Show at the
Apollo Civic Theatre. For more information, call 304.263.6766
or www.apollo-theatre.org.
Saturday, February 23 - Free Computer Classes at the
Martinsburg Public Library. For more information call
304.267.8933.
Tuesday, February 26 - - Free Computer Classes at the
Martinsburg Public Library. For more information call
304.267.8933.
Sponsors for our Programs & Events ~ Thank You!
Platinum & Gold Sponsors
Around the Panhandle Magazine
Bechdel Jewelers
Blue Ridge Community & Technical College
Bowles Rice
Chick-fil-A
City National Bank
CNB Bank
Detailed Destinations
Essroc
HMS Technologies
Holiday Inn Martinsburg
Jackson Kelly, PLLC
The Journal
Martinsburg Mall
My Bank! First United Bank & Trust
Prettyman Broadcasting
Printing Impressions
The Purple Iris
Roach Energy/ROCS
Steptoe & Johnson, PLLC
Susquehanna Bank
United Bank
Valley Health
Waste Management
WVU Hospitals-East
Silver & Bronze Sponsors
BB&T
Berkeley County Development Authority
Comcast Spotlight
Diehl Law
FirstEnergy Corp.
Frontier Communications
Household Savings
MedExpress Urgent Care
Platinum PR
~~~~~~~~~~~~
Sponsorship Opportunities
Annual Dinner
Community Showcase
Corporate Cup Challenge Golf
Leadercast
Leadership Berkeley
Rise & Shine Breakfast Programs
Tailgating Under the Stars Auction
Women’s Network
Page 18

Page 19 Business Matters

Volume 3, Issue 1
Page 20