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CCTV CULTURAL CENTER FIRE > Beijing : China savvy designers > Despite the apparent devastation, the structural integrity of the building was not compromised > Zinc panels on the facade provided fuel for the flames. On the evening of February 9th, 2009, the nearly completed CCTV Television Cultural Center caught fire in a ravenous blaze that could be seen from miles away. The fire was reportedly ignited by an illegal fireworks display as part of the Lunar New Year festivities, the most important traditional holiday on the Chinese calendar. In a culture that places great emphasis on superstitions and omens, the speculative implications of the inferno did not go unnoticed. That didn’t keep the Chinese Government from trying to mute the public reaction, however. Within hours of the blaze, a formal notice was distributed to all of the major news outlets in China, ordering them to cease all reporting on the CCTV fire. The notice specifically banned photos, videos, and any indepth reporting of the fire, and allowed only the Xinhua (the official press agency of the government) report to be broadcast. This tragically ironic situation only intensified the already simmering public resentment towards China Central Television. Many citizens expressed outright elation that the fire had marred such a distinctive symbol of government propaganda and censorship. In the following weeks, smaller blogs and online forums were populated with photoshopped parodies and memes of the fire, which were quickly removed in many cases. Fortunately, the major structural systems of the building remained intact, despite nearly $24 million in damages. Over the past 3 years, a massive renovation project has been underway, though it is unclear when the building plans to reopen. The impending investigation into the fire has resulted in charges against 21 people, including the head of CCTV’s building department, who was sentenced to 7 years in prison for authorizing the illegal fireworks display. 85

CCTV CULTURAL CENTER FIRE > Beijing : China<br />

savvy designers<br />

> Despite <strong>the</strong> apparent<br />

devastation, <strong>the</strong> structural<br />

integrity of <strong>the</strong> building was<br />

not compromised<br />

> Zinc panels on <strong>the</strong> facade<br />

provided fuel for <strong>the</strong> flames.<br />

On <strong>the</strong> evening of February 9th,<br />

2009, <strong>the</strong> nearly completed<br />

CCTV Television Cultural<br />

Center caught fire in a ravenous<br />

blaze that could be seen from miles<br />

away. The fire was reportedly ignited<br />

by an illegal fireworks display as part<br />

of <strong>the</strong> Lunar New Year festivities,<br />

<strong>the</strong> most important traditional<br />

holiday on <strong>the</strong> Chinese calendar. In<br />

a culture that places great emphasis<br />

on superstitions and omens, <strong>the</strong><br />

speculative implications of <strong>the</strong> inferno<br />

did not go unnoticed. That didn’t keep<br />

<strong>the</strong> Chinese Government from trying<br />

to mute <strong>the</strong> public reaction, however.<br />

Within hours of <strong>the</strong> blaze, a formal<br />

notice was distributed to all of <strong>the</strong><br />

major news outlets in China, ordering<br />

<strong>the</strong>m to cease all reporting on <strong>the</strong><br />

CCTV fire. The notice specifically<br />

banned photos, videos, and any indepth<br />

reporting of <strong>the</strong> fire, and allowed<br />

only <strong>the</strong> Xinhua (<strong>the</strong> official press<br />

agency of <strong>the</strong> government) report to<br />

be broadcast.<br />

This tragically ironic situation only<br />

intensified <strong>the</strong> already simmering<br />

public resentment towards China<br />

Central Television. Many citizens<br />

expressed outright elation that <strong>the</strong> fire<br />

had marred such a distinctive symbol<br />

of government propaganda and<br />

censorship. In <strong>the</strong> following weeks,<br />

smaller blogs and online forums<br />

were populated with photoshopped<br />

parodies and memes of <strong>the</strong> fire, which<br />

were quickly removed in many cases.<br />

Fortunately, <strong>the</strong> major structural<br />

systems of <strong>the</strong> building rem<strong>ai</strong>ned<br />

intact, despite nearly $24 million in<br />

damages. Over <strong>the</strong> past 3 years, a<br />

massive renovation project has been<br />

underway, though it is unclear when<br />

<strong>the</strong> building plans to reopen. The<br />

impending investigation into <strong>the</strong><br />

fire has resulted in charges ag<strong>ai</strong>nst<br />

21 people, including <strong>the</strong> head of<br />

CCTV’s building department, who<br />

was sentenced to 7 years in prison<br />

for authorizing <strong>the</strong> illegal fireworks<br />

display.<br />

85

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