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CCTV HEADQUARTERS > Beijing : China<br />

> Foreign street presence<br />

There is an all-too-common<br />

axiom of architectural<br />

design that resignedly states:<br />

“everything has been done before.”<br />

Rem Koolhaas must have had his<br />

iPod cranked up when that insipid<br />

declaration was muttered. Ascending<br />

from <strong>the</strong> relentless mid-rise sprawl<br />

of Beijing’s 3rd Ring Road Central<br />

Business District, a remarkably novel<br />

form bears testament to OMA’s<br />

pioneering culture of invention. When<br />

o<strong>the</strong>r architects were plundering <strong>the</strong><br />

Chinese building boom by pursuing<br />

an inexorable obsession with “taller,<br />

higher, phallic-ier”, Koolhaas and<br />

Partner-in-Charge Ole Scheeren were<br />

busy designing an iconic and genuinely<br />

unique symbol of China’s warp-speed<br />

modernization.<br />

Ineloquently dubbed “Big Shorts”<br />

by locals, <strong>the</strong> 54-storey headquarters<br />

for China Central Television forms<br />

a gigantic angular loop in <strong>the</strong> sky,<br />

savvy designers<br />

culminating in a dramatic gravitydefying<br />

75 meter cantilever. Like<br />

so many of OMA's script-flipping<br />

designs, <strong>the</strong> monumental loop was<br />

originally conceived as an innovative<br />

interpretation of <strong>the</strong> program. In <strong>the</strong>ir<br />

own words: "CCTV consolidates<br />

all its operations in a continuous<br />

flow, allowing each worker to be<br />

permanently aware of her colleagues<br />

– a ch<strong>ai</strong>n of interdependence that<br />

promotes solidarity ra<strong>the</strong>r than<br />

isolation, collaboration instead of<br />

opposition."<br />

Although <strong>the</strong> project was awarded<br />

to OMA over a decade ago (which is<br />

practically a century ago in Chinese-<br />

"IT COMES ACROSS SOMETIMES<br />

AS BIG AND SOMETIMES AS<br />

SMALL, AND FROM SOME<br />

ANGLES IT IS STRONG AND<br />

FROM OTHERS WEAK"<br />

" I had <strong>the</strong> fantasy that <strong>the</strong> façade would<br />

disappear ag<strong>ai</strong>nst <strong>the</strong> gray sky and you<br />

would be left with only <strong>the</strong> black grid"<br />

-Ole Scheeren<br />

> Complex structural bracing<br />

creates patterned facade.<br />

77

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