EUROPE - UNHCR

WRD REPORT 2012
Portugal
As for our plans for WRD, I am very happy to inform that this year was concentrated in the Portuguese Parliament. The President of the Portuguese
Parliament invited CPR to integrate the WRD initiatives in the Parliament, thus assuring a wider visibility, the participation of the MPs and other important
political stakeholders, and also the refugees residing in Portugal, in the events. The program included a session with testimonies of refugees (presided by
the President of the Parliament and the President of CPR), a photo exhibition and a concert. The entrance was free. The National Parliament was decorated
with the materials from the “1” Campaign and the Dilemma Campaign. Also, the videos and the PSA were transmitted by AR TV (the Parliament’s TV Cable
Channel). They were already translated and broadcasted after June 11th. We’ve also made some TV SPOTS (15”) to advertise WRD in the Parliament, with
the assistance of the Parliament’s staff.
Romania
In Romania, refugee children from the Emergency Transit Centre in Timisoara took part in a drawing contest on the theme of the Dilemmas campaign while
on a special outing to Baile Lipovei, a nearby spa resort on 19 June. Various NGOS organized other activities in Bucharest.
In Romania, most of the media coverage was generated by the campaign launch press release on 14 June, with lesser coverage from the global trends press
release (on 18 June) and the WRD press release on 20 June. From the last press release, one TV media site ran the video on Saad’s dilemma. The campaign
press release led to some interviews with UNHCR staff, and TV in Timisoara covered a local event with refugee children organized by NGOs.
In Romania, the PSA was broadcast 154 times on 11 TV stations between 16 and 22 June, despite the shortage of primetime spots during the EURO2012
final tournament, and the saturation of space with paid commercials. Romania had great success placing the PSA in other places, like airlines, subways, and
supermarkets. The national carrier Tarom played the PSA on its flights before Takeoff and landing from 14 to 21 June. The spot was seen by 44,093
passengers on flights to Paris, London, Frankfurt, Brussels, Vienna, Munich, Dubai, Istanbul, Amsterdam, Rome, Cluj and Timisoara. A partnership with an
indoor publicity company, Monopoly, saw the PSA placed in the Henry Coanda International Airport terminal in Budapest, at 43 subway stations, in five
supermarkets, and universities. The PSA was shown every nine minutes from 18 to 22 June at these indoor venues. Only two TV stations and one online
magazine did not respond to the request.
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