Corporate Alumni Networks: Leveraging Intangible Assets - Xing

Benefits for the Company
Benefits for the Company
Talent Management
- Recruitment (cost, quality, reach)
- Outplacement
- Portfolio approach to resources and competencies
Corporate Employee Culture
- Build loyalty and trust
- Reduce “credibility gap”
- Extend ownership through participation
New Business Creation
- Alumni as clients, customers and partners
- Leads, references, introductions
Knowledge & Innovation
- Extending the “listening” network
- Intelligence on market trends, benchmark data
- Access to expertise
Brand Value
- Corporate image
- Market influence
- Mindshare, thought leadership
The summarized highlights from the findings:
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Top-10 Benefits
(ranked by average total score)
01. Extend recruitment network (9.0)
02. Business development (7.7)
03. Lower recruitment costs (7.6)
04. Access quality referrals (6.4)
05. Acquire market intelligence (6.3)
06. Extend network to other industries (6.3)
07. Cultivate employee's ownership (6.3)
08. Build loyalty and trust (6.1)
09. Manage staffing levels (6.0)
10. Extend brand image, influence (5.1)
New business: Among the highest ranking benefits for the company identified by the
respondents was the alumni's potential for new business, specifically former employees may
become new customers.
Marketing & Public relation: A closely related, and equally important, expected benefit was
that strong alumni relations would contribute to the company's marketing and public
relations programs.
Recruitment: Also among the top benefits in importance was that the alumni network would
assist the company's recruitment program by providing access to promising candidates.
Other benefits for recruiting, which ranked nearly as high, included the pre-screening of
candidates and the potential for alumni themselves to become rehires.
Company
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